Digital Electioneering: How Radio, TV Shaped Political Campaigns

Digital Electioneering: Transition From Print Culture 18 October 2010 Kathy E. Gill

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

US Households With Radio By Region (1930-1950) (* Cost in 2004 dollars) Source: http://www.cas.unt.edu/~rscraig/pdfs/how%20america.pdf Year US Urban Rural Receiver $ 1930 40.3 50.0 26.9 $78 ($845*) 1940 82.8 91.7 69.6 $38 ($506*) 1950 95.7 97.2 92.7 $26 ($205*)

Post-Electricity Milestones: Radio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radio Critics, Supporters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Radio, Impact on Campaign Cost ,[object Object],[object Object],[object Object]

Film During Depression ,[object Object],[object Object],[object Object]

Post-Electricity Milestones: Film ,[object Object],[object Object],[object Object],[object Object],[object Object]

Post-Electricity Background: TV ,[object Object],[object Object],[object Object]

TV Set Sales (estimated) Source: http://www.tvhistory.tv/Annual_TV_Sales_39-59.JPG Year Total Cumulative 1939-1941 7,000 1950 6.1 million 9.7 million 1955 7.4 million 42.9 million 1959 5.8 million 67.1 million

Post-Electricity Milestones: TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kennedy-Nixon Debates ,[object Object],[object Object],[object Object],[object Object],[object Object]

Controversy, Cost ,[object Object],[object Object],[object Object]

Impact ,[object Object],[object Object],[object Object]

But Even Then … The Slip ,[object Object],[object Object]

TV + Cable + Web = Amplification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV Costs, Access ,[object Object],[object Object]

So Where’s The Deliberation? ,[object Object],[object Object],[object Object]

Public Sphere ,[object Object],[object Object]

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The Role of Technology ,[object Object],[object Object]

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Digital Electioneering: How Radio, TV Shaped Political Campaigns

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