New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s

1. New Media in the New Economy
Strategy: Inbound Marketing

2. Outbound Marketing
• Traditional Media
• Print
• Radio
• TV
• Direct Mail
• Telemarketing
• Email

3. Strategy: Inbound Marketing
• New Media
• Blogs
• Social Networks
• RSS Feeds
• Podcasts
• SEO
• Webcasts
• Viral Video
• Opt-in Newsletters

4. Inbound vs Outbound
• New • Traditional
• Pull • Push
• Permission • Interruptive
• Time • $$$

5. Inbound Marketing
1. Get Found
2. Convert
3. Analyze

6. Get Found
• Build an online presence
• Develop content
• Publish and promote
• Search engine optimization

7. Get Found: Build an Online Presence
• Start a Facebook fan page
• Use Twitter for resources & PR
• Use Linkedin for business networking
• Follow blogs
• Subscribe to newsletters
• Microblog
• Bookmark (Digg, Delicious, Stumble Upon)
• Engage

8. Get Found: Develop Content
• Blog • Presentations
• Videos • eBooks
• Podcast • Webinars
• Screencast • News releases

9. Get Found: Publish and Promote
• Your website/blog • Evite
• Facebook • iTunes
• Twitter • Slideshare.net
• Linkedin • Delicious
• YouTube • StumbleUpon
• Flickr • DIGG
• Eventbrite

10. Get Found: Search Engine Optimization
On-Page SEO = 25% Off-Page SEO = 75%
• Text • Inbound links
• URL • Recommendations
• Page title
• Page descriptions
• Metatags (keywords)
• Alt-text

11. Convert: Call to Action
• Download free eBook/white paper/tip sheet
• Receive free text messages
• Register for an event
• Sign up for a webinar

12. Convert: Landing Pages
• Microsite within your main domain
• Campaign focused
• Promote on website/blog, social networks,
traditional media

13. Analyze
• Traffic growth
• Channel optimization
• Google Analytics
• Facebook Insights

14. Google Analytics

15. Process
Crawl Walk Run Fly
• Social media strategy • Conversion campaign • Traffic growth • Fly on your own
• Microblogging resource execution • Channel optimization • Repeat conversion
development • Landing page • Campaign optimization campaigns
• Hootsuite training and development
post scheduling • Lead nurturing strategy
• Blog publishing schedule

16. Tools
Find more at delicious.com/keelysaye
• Google for Nonprofits • CartoonMe
• Hootsuite • SocialMention
• ScreenFlow or other • Grader.com
• Animoto.com • Wufoo.com
• Dropbox • Xtranormal.com
• Linkedin Labs • Mashable Social Good

17. More Tools
• 11 Innovative Crowdfunding Platforms for
Social Good
• Back to School: 25 Essential iPhone Apps for
Students
• 7 Free Social Media Tools for Teachers

18. QUESTIONS?