1. Gender
Female / Male
Audience profile
Age
Aged 15 – 19
Socio-economic group
A and B (part-time job)
Education
School/ university
Geo-demographic
England,
Bedfordshire, mainly
Dunstable and Luton
Media preferences
Uses social
networking such as
Facebook Twitter ECT
YouTube
TV
Likes/dislikes
reading, socialising, TV and
follows the latest trends.
Psychographic group
Like new technology
Follows the crowd
Ethnic background
Any
Sexual orientation
Straight
Product preferences
Shops in high street shops
Has Smart phone – Blackberry
or iPhone. Also has an IPod or
tablet.

2. Audience Profile
Are audience profile is 15–19 both male and female because anyone can get bullied
regardless of their age or gender. They will be in sixth form, college or Upper school as
the advert is aimed at people in upper school and in higher education. The Geodemographic is from the Dunstable and Luton and the surrounding area’s because it is
going to be shown in local area’s. Their media preferences are uses social networking
sites because most people around the age of 15-19 use social networking sites. They
also mainly watch TV and go on YouTube as they enjoy watching shows on both types of
media both online and offline. The sexual orientation of the audience can be any as
some people get bullied because of who they are. Their likes and dislikes are socialising
with friends and keeping up with the latest trends, people do this so that they don’t
stand out as some people believe they will get bullied for that. Their social economic
group is E or D someone that goes to school full time and may have a part time job for
some income. The ethnic background of the person can be any as now they are many
people with different backgrounds going to the same school and some people get
bullied because of their ethnic background.