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IAB Affiliate Marketing Council January 2012 slide deck
- 1. Affiliate Marketing Council meeting 26 January 2012 01 February 2012iabuk.net/contact
- 2. Agenda Introductions Steering Committee Applications Structure for 2012 EU Privacy Update AOB
- 4. Council structure recommendation iabuk.net/contact Steering Group Assembly Chair IAB Programmes AM industry Working GroupsIAB Resources 100 companies 190 people 12 members n Legislation Best practice Research task Training task …
- 5. AMC structure recommendation iabuk.net/contact Steering Group Assembly Chair IAB Programmes AM industry Working GroupsIAB Resources Research Media Training Regulation / Lobby Events Administration External communications
- 6. Updates on outstanding projects iabuk.net/contact Completed • Mobile best practice guide (Jan 2012) • Datafeeds guide x3 (Jan 2012) Still Outstanding • Crib sheet on creatives • FAQs (scenario based) • Affiliate payments’ guide
- 7. AMC Council 2012 activity framework iabuk.net/contact Q1 Q2 Q3 Q4 J F M A M J J A S O N D Regulation / Standards / Practice Research / events / training Mktg / Comms Website / blog integration with new IAB website PwC Product feed guides ePrivacy Directive Performance marketing event? Develop further research concepts FAQs / WIKI Whitepapers new & updated IAB training opp? Affiliate payments Case study development… Guidance / advice / status updates… AMC AdSpend update PR framework
- 8. AMC Council 2012 activity framework iabuk.net/contact Q1 Q2 Q3 Q4 J F M A M J J A S O N D Regulation / Standards / Practice Research / events / training Mktg / Comms Website / blog integration with new IAB website PwC Product feed guides ePrivacy Directive Performance marketing event? Develop further research concepts FAQs / WIKI Whitepapers new & updated IAB training opp? Affiliate payments Case study development Guidance / advice / status updates… AMC AdSpend update PR framework Working Groups Steering Group Assembly
- 10. Stay in touch – let us know what you think iabuk.net/contact Clare O’Brien clare@iabuk.net D: 020 7050 6963 M: 07850 922076 IAB 14 Macklin Street London WC2B 5NF 020 7050 6969