Get LinkedIn or Be Left Out
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LinkedIn is an online professional network of over 30 million users. It allows users to create a professional profile summarizing their experience and connect to colleagues. Through their network on LinkedIn, users can find potential clients, jobs, service providers, and partners. The presentation emphasizes growing one's network on LinkedIn by connecting to colleagues, completing one's profile, joining groups, requesting and providing recommendations, and using LinkedIn's messaging and job search features to find opportunities.
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Get LinkedIn or Be Left Out
- 1. Get LinkedIn…… Or Be Left Out! Bob Coppenhaver Left out of LinkedIn?
- 2. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management LinkedIn LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries. Your Profile summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. Your Network consists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals. Through your Network you can: Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the people you know Bob Coppenhaver – Strategic Marketing & Product Management
- 3. LinkedIn Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. Bob Coppenhaver – Strategic Marketing & Product Management Power of the Network Census 478,403 Cleveland 2,250,871 Greater Cleveland Bob Coppenhaver – Strategic Marketing & Product Management
- 4. What can I use LinkedIn for?? What I Can Use LinkedIn For Online Resume – This is your “Brand” More than just an online resume Find information as people change job/position Automatic update on your “home page” Find referrals into a company Company Research People in your network Hiring Manager Research Profile & Answers Join Groups Stay in touch with your network! Bob Coppenhaver – Strategic Marketing & Product Management
- 5. Getting Started Create an Account Fill in core profile information Name Employment History Education Bob Coppenhaver – Strategic Marketing & Product Management Joining Page Bob Coppenhaver – Strategic Marketing & Product Management
- 6. Building your Network Complete your profile Photo, nickname or maiden name, summary, websites, interests, accomplishments Change from default link to your “name” Find Connections Colleges Work Clients &Customer Contacts Business Partners Professional Contacts / Organizations People in your address book Make recommendations and ask for recommendations Join Groups Ask questions and provide answers Publicize your LinkedIn profile Email signatures Business cards Websites Bob Coppenhaver – Strategic Marketing & Product Management Online Profile Profile http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro Bob Coppenhaver – Strategic Marketing & Product Management
- 7. Home Page Home Page Bob Coppenhaver – Strategic Marketing & Product Management Inviting a Colleague to Connect Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
- 8. Connections Bob Coppenhaver – Strategic Marketing & Product Management Making Wider Connections Search your past Search your network’s connections Ask for introductions Note degree of connection before asking Look for colleagues you know but haven't yet connected with Explain your goals Groups Inmail Bob Coppenhaver – Strategic Marketing & Product Management
- 9. How to Find Someone Bob Coppenhaver – Strategic Marketing & Product Management How I am Connected? Bob Coppenhaver – Strategic Marketing & Product Management
- 10. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management Bob Coppenhaver – Strategic Marketing & Product Management
- 11. Contacts Translate into Leads What happens when the recipient receives the request? The recipient decides whether or not to make contact Why is this a better way to make contact? You are introduced by your trusted connection How do I find people? You find professionals who match your search criteria What information do I see about users? You see whether or not the other user is open to further networking and possible other connection Bob Coppenhaver – Strategic Marketing & Product Management Expanding Your Network (use if they’re not already in LinkedIn) Bob Coppenhaver – Strategic Marketing & Product Management
- 12. Find Contacts You Already Know Bob Coppenhaver – Strategic Marketing & Product Management Other Capabilities
- 13. Building your network through Recommendations Look for (and give) Endorsements • Builds credibility • Provides insight into experience / character Service Providers
- 14. Service Providers Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
- 15. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management Groups Bob Coppenhaver – Strategic Marketing & Product Management
- 16. Groups Bob Coppenhaver – Strategic Marketing & Product Management Answers Bob Coppenhaver – Strategic Marketing & Product Management
- 17. Company Information http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000: Bob Coppenhaver – Strategic Marketing & Product Management
- 18. About LinkedIn Jobs LinkedIn Jobs First and only tool that combines the convenience and speed of online job listings Monster, Hotjobs, Careerbuilder, Vault, etc. Proven effectiveness of hiring through referrals Currently over 4 million job opportunities Effective Recruiting Use to find candidates – active and passive Same SICs, same orgs, same job descriptions Check Profile Check History Check Referrals Bob Coppenhaver – Strategic Marketing & Product Management Job Search Bob Coppenhaver – Strategic Marketing & Product Management
- 19. Advanced Job Search Bob Coppenhaver – Strategic Marketing & Product Management Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
- 20. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management Applications Bob Coppenhaver – Strategic Marketing & Product Management
- 21. Power tools Backdoor into LinkedIn through Google site:linkedin.com quot;search stringquot; and (location) –directory Example: site:linkedin.com “Eatonquot; and (OH) –directory This will return all users with ‘Eaton’ in their profile who work in OH Example: site:linkedin.com “Eatonquot; “Marketing” and (Cleveland) –directory This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland Download LinkedIn Browser Toolbar Download LinkedIn Dashboard for Outlook Email profile, address grab, reminders, etc… http://www.linkedin.com/static?key=tools Xobni Bob Coppenhaver – Strategic Marketing & Product Management LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management
- 22. LinkedIn Outlook Dashboard Bob Coppenhaver – Strategic Marketing & Product Management Summary ‐ How to Maximize LinkedIn Consider this as part of your business resource toolkit Personalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework Company, Interviewers Get recommendations from clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation Bob Coppenhaver – Strategic Marketing & Product Management
- 23. Thank you Bob Coppenhaver Strategic Marketing & Product Management Main: 440.543.1894 Mobile: 216.965.7043 Email: bob.coppenhaver@gmail.com http://www.linkedin.com/in/bobcoppenhaver Bob Coppenhaver – Strategic Marketing & Product Management