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John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Conference

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Corporate College
Corporate College

John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Conference at Corporate College East in Cleveland Ohio on May 4th, 2007

BusinessTechnologie
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Harness the Internet “ Duct Tape Marketing features clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't.” ~ Forbes
The Internet is not a business
What is marketing? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Copyright © 2003, Columbia University Press.
Getting someone, who has a need, to know , like and trust you.
The system is the solution
 
Your system doesn’t always have to be pretty . . . it just has to work .
The steps in the marketing system ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Harness the Internet
Harness the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Purpose of a web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
More uses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services. ~ Kelsey Group
Learn web effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meet the search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dominate search in 3 steps ,[object Object],[object Object],[object Object]
Maximize the keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social search ,[object Object],[object Object],[object Object],[object Object]
 
SEO/SEM Tools ,[object Object],[object Object],[object Object],[object Object]
 
Google Shortcuts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email marketing ,[object Object],[object Object],[object Object],[object Object]
What’s a blog? ,[object Object],[object Object],[object Object],[object Object]
Date Title Social Post Comments Trackbacks Social Blogroll Permalink RSS Feed Subscribe
Why blog? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog software ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s a podcast? ,[object Object],[object Object],[object Object],[object Object]
 
Why podcast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcast basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcast resources ,[object Object],[object Object]
The blog and pod media ,[object Object],[object Object],[object Object],[object Object]
Simple RSS Tricks ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Some places to visit ,[object Object],[object Object],[object Object],[object Object]
www.DuctTapeMarketing.com Free Newsletter Find a Duct Tape Marketing Coach www.ducttapemarketingcoach.com What’s your 1 thing

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John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Conference

  • 1. Harness the Internet “ Duct Tape Marketing features clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't.” ~ Forbes
  • 2. The Internet is not a business
  • 3. What is marketing? Marketing, in economics, that part of the process of production and exchange that is concerned with the flow of goods and services from producer to consumer. In popular usage it is defined as the distribution and sale of goods, distribution being understood in a broader sense than the technical economic one. Copyright © 2003, Columbia University Press.
  • 4. Getting someone, who has a need, to know , like and trust you.
  • 5. The system is the solution
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  • 7. Your system doesn’t always have to be pretty . . . it just has to work .
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  • 9. Harness the Internet
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  • 44. www.DuctTapeMarketing.com Free Newsletter Find a Duct Tape Marketing Coach www.ducttapemarketingcoach.com What’s your 1 thing