eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction

The Elusive Web 2.0 Fact or Fiction? Presented by: Tony Pietrocola

1 active marketing interactive Web 2.0 allows you to reach your audience with better measurement , more granular targeting and opportunities for collaboration and viral sharing -- Wall Street Journal

Ask yourself… ,[object Object],[object Object],[object Object],[object Object],[object Object],2 active marketing interactive

What exactly is Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 “ If it’s cool, it’s probably Web 2.0.” active marketing interactive

Web 2.0 is about connecting ,[object Object],[object Object],[object Object],[object Object],[object Object],9 active marketing interactive

Web 2.0 benefits businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 active marketing interactive

Benefits of Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 active marketing interactive

What they are saying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5 active marketing interactive

Why marketers are investing in Web 2.0 E-marketer 2007 Survey 6 active marketing interactive

Who has taken the leap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 active marketing interactive

RSS works for everyone ,[object Object],[object Object],[object Object],[object Object],8 active marketing interactive

Breaking the trend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 active marketing interactive

Loyalty and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10 active marketing interactive

Customer centricity via Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11 active marketing interactive

How do you harness Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12 active marketing interactive

Web 2.0 drives a superior online experience ,[object Object],[object Object],[object Object],[object Object],[object Object],14 active marketing interactive

MOBILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 active marketing interactive

RECOMMENDATIONS News Announcements Promotions Promotions with images 16 active marketing interactive

To summarize 17 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],active marketing interactive

Thank you for your time. Tony Pietrocola | tonyp@tenthfloor.com | 216.575.1010

eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction

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eMarketing For Entrepreneurs - The Elusive Web 2.0 : Fact Or Fiction