1. Strategy Guide
Audience Insights: 18-24 year olds
?
Who are they?
vs. other sites*
Facebook Yahoo MSN MySpace
female
54% Unique Visitors (000)
Total Minutes (MM)
11,066
1,964
20,564
3,375
12,644
413
14,571
4,598
Pages Viewed (MM) 3,341 4,125 588 9,788
male
46% Total Visits 248,262 505,696 194,773 284,551
Each has an average of They make up They represent
288 friends
30% 41.3%
of Facebook users of all online 18 - 24 year olds*
How are they using Facebook?
79%
use it more
38%
use it more than
35%
use it more than
than email cell phones any other
communication tool
18-24 year old Facebook behavior (in the past week):
48%
FB AVG: 53%
add/use an application 47%
FB AVG: 43%
share/post/watch a video
30%
FB AVG: 39%
become a fan of a page 62%
FB AVG: 53%
read their news feed
62%
FB AVG: 62%
upload/view/share a photo 20%
FB AVG: 25%
send a gift
s
52%
FB AVG: 35%
RSVP to an event Source: Facebook Internal Survey, March 2009
*Comscore April 2009 (US)
Custom analytics opportunities
Brands also have the opportunity to conduct custom pre- and post- campaign polls to measure awareness,
preferences, consideration, and purchasing behavior.
These insights are bundled with packaged media spends, so please contact your sales
representative for more information.