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The document summarizes a study on DePaul students' perceptions of vodka brands and the influence of advertising. It hypothesizes that vodka advertisements influence students' perceptions. Survey questions ask students about drinking habits, brand preferences, and influence of ads. While survey results show most students say ads don't influence them, qualitative answers referring to brands as "classy" or mentioning celebrities suggest ads may unconsciously impact brand perceptions. The findings imply consumers are affected by ads even if they believe they are not.

Business Technologie

DePaul Students’ Perceptions of Vodka Brands based on Advertising By: Eric Hominick, Brooke Houle, Kassandra Hendrickson, Kara Drapala

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1. DePaul Students’ Perceptions of Vodka Brands based on Advertising By: Eric Hominick, Brooke Houle, Kassandra Hendrickson, Kara Drapala

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