The document summarizes a knowledge transfer program created by AcKnowledge Consulting for a large business with hundreds of products and sales specialists. The program included developing an online document library called the iStore to house all product, service and solution information. It also encouraged knowledge sharing through a weekly newsletter, audio conferences, and social media principles like an open policy and audience interaction. The goal was to provide up-to-date information to time-poor sales staff in a way that addressed contributor accountability and knowledge-sharing behaviors.

1. A Knowledge Transfer Program Keith De La Rue AcKnowledge Consulting Tuesday, 15 March 2011

3. Developing a toolkit A knowledge sharing approach

4. The environment Business Sales Force Business Customers Product & Marketing Teams Hundreds of Products Hundreds – On the road and desk-based Thousands Specialist Sales KM Team

8. Keeping content up to date Accountability, behaviour and engagement

16. Encouraging knowledge-sharing behaviours Tearing down the Ivory Tower

21. Social Media principles Building trust and engagement

24. Using multiple media Meeting the needs of the audience

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