This document discusses social media marketing measurement and provides a 5-step process for doing so effectively. It notes that social media spending is projected to hit $3.1 billion by 2014. It then outlines steps to (1) start with business goals rather than platforms, (2) establish baseline measures for each goal, (3) select tools fitting those needs, (4) listen and participate, and (5) measure impact across online and offline channels. An example of War Child Canada doubling website traffic and donations through social media is provided. Key takeaways emphasize defining expectations and results before selecting tools and connecting all marketing efforts for full analysis.

10. Step 3: Select the channel/tools that fit your needs Tools For Newbies Twitter Search Google Alerts Google Blog Search Social Mention.com Free Tools Howsociable.com PeopleBrowzr TweetDeck/Hootsuite Bit.ly Twitalyzer.com (very sophisticated, twitter-only ) Paid Tools Radian6 Sysomos Rapleaf ScoutLabs Reputation Defender Buzzient

14. Thanks! [email_address] @kdc @thewebfarmers