UK consumers are embracing an increasingly digital and converged device world. This presentation gives an overview of the convergence of devices and media consumed and an overview of advertising trends. It was originally used to show new ad execs the advertising environment in mid - late 2008.
2. UK consumers are embracing an increasingly digital and converged device world TV Audio Mobile Games Online
3. TV content consumption trends There are now even more ways to watch television content and consumers are increasingly using devices and platforms to time-shift their viewing
11. More adults in the UK use text messaging than use the internet 59 billion SMS messages were sent in 2007
12. Two-thirds of phone owners use its alarm function instead of a clock Ofcom 2007 RIP
13. 41% of mobile phone users claim to use their handset for taking pictures 15% uploading photos to their PC 17% claimed that they used their phone for gaming Ofcom 2008
14. Research suggests that two in five consumers use their mobile phones while watching television, and one in five watch the TV while surfing the web LIBRARY FOOTAGE
15. Three-quarters of 11 year-olds have their own TV, games console and mobile Ofcom 2007
16. Two-thirds of children do not believe they could easily live without a mobile and the internet. Ofcom 2007
34. Value placed by consumers on professional and user-generated content Broadcasters and advertisers may be concerned to find that most consumers (other than those 55+) value professional and user-generated content equally. Source: OfCom Communications Market Report 2008