My final project for Comm 303 on Communication Technology in 2023. Social media, mobile devices, TV/movies.

1. Communication Technology in 2023
Kaitlin Chester
Comm 303-50

2. Communication Technology Today
The communication technologies we use today are
complex. Using apps like Skype on your smart phone or
tablet to talk to a friend or family member far away.
Wearing 3D goggles to watch 3D movies at the theater or
at home. Posting a status on Twitter to sharing how you’re
feeling or a picture on Instagram. These forms of
communication technology are only getting more and
more popular, so as popularity and usage continues to
rise…where does that leave the communication
technology landscape in 10 years from now?

3. Social Media Today
Some people fear how prevalent social media is. Social
media has been linked to cyber-
bullying, suicide, depression, anxiety, and much more.
According to Tardanico (2012), studies show that only 7%
of communication is based on language, whereas 93% of
communication is based on nonverbal
communication, like body language. Tardancio (2012)
emphasizes that in both work and life we must find a way
to continue to have meaningful relationships while still
making the most of the technology around us.

4. Social Media Today
Posting pictures is one of the most popular activities to
do on social media. Bilton (2013) writes that since
Paleolithic cave drawings over 20,000 years ago, humans
have expressed themselves in images, photos, and
drawings. Snapchat reported users send 200 million
images a day, Instagram (owned by Facebook) reported
users share 45 million photos a day, 16 billion photos in
total since Instagram was started 3 years ago. Facebook’s
users share 300 million images a day which equals 100
billion photos a year.

5. Social Media in 2023
10 years from now, social media will become
prevalent in the workplace. According to the
McKinsey Global Institute (2012), 72% of
companies use some form of social
communication technology but are not reaping
the full benefits from it. The McKinsey Global
Institute believes that if companies could fully
implement social technologies, the “high-skill”
workers like managers and professionals could
increase productivity by 20-25%.

6. Social Media in 2023
McKinsey Global Institute (2012) claims that a worker
spends 28% of the work week managing email and
almost 20% of the week searching for internal
information. If a social media platform was used
internally within the company, there would be a
searchable record and it would reduce by 35%, how
much time employees spend looking for information.
Companies would have to internally restructure, to
have a corporate culture was one of trust and openness
so employees would contribute their thoughts and
ideas knowing they would be respected.

7. Rogers’ Diffusion of Innovations
I believe that companies and corporations will adopt an internal social media platform because
of the theory of diffusions of innovations. I have used Rogers’ five-step decision-making process
to explain how companies and corporations will adopt the internal social media platform.
1) Knowledge - In 10 years, companies will see that social media is a communication technology
that is here to stay. The majority of the employees in 2023 will have a good understanding of
social media.
2) Persuasion - If the decision-makers in the company who decide whether or not a social media
platform would work in the company see the data that exists about productivity they will form a
positive attitude about an internal social media platform.
3) Accept or Reject - In 10 years, there will be a company (probably multiple companies) that
will create these sort of internal social media platforms for other businesses. It will be up to the
decision maker to decide whether the cost of the social media platform is more or less valuable
than potentially 35% more from managers and professionals (McKinsey Global Institute, 2012).
4) Implementation - As the McKinsey Global Institute (2012) stated, there will need to be a
corporate culture of trust so that employees feel safe to share their thoughts and ideas on the
platform.
5) Confirmation - When the CEOs and top executives see the difference in productivity, their
decision will be reinforced.

8. Mobile Devices in 2013
From 2010 to 2013, the number of adults owning a
tablet computer has gone from 3% to 34% (O’Leary,
2013). Several analysts believe that tablet sales will
surpass laptop sales within the next two years and that
there is no difference in tablet adoption between men
and women and racial or ethnic groups (O’Leary, 2013).
(Please refer to the following slide for the graph based
on the data above.)

9. Graph referred to on previous slide.

10. Mobile Devices in 2013
In the future, we will see mobile devices helping us
with so many day-to-day activities. One being
healthcare. Inventors are creating items such as a
blood pressure cuff that plugs into an iPhone or iPad
which keeps record of the information, pulse rate or
blood pressure, on the mobile device (Wayner, 2012).

11. Mobile Devices in 2023
We are just starting to see it now, but in 10 years from now
Google Goggles and devices similar will be prominent in the
consumer market. Bilton (2012) writes that most likely the
eyewear will be used more like a smartphone, when needed.
The lenses work as a "see-through computer monitor". The
Google Goggles will use the same Android software that is on
Android smartphones and tablets. The glasses, like the tablets
and smart phones will have GPS, motion sensors, a camera, and
audio inputs and outputs (Bilton, 2012). It will be interesting to
see what Apple and other competitors try to put out on the
market to rival the Google Goggles because it is only a matter of
time.

12. Moore’s Innovation Adoption Rate
I believe 10 years from now tablet computers will be in
the late majority to laggard phase and Google Goggles
and similar products will be in the early adopters to early
majority phase. It took our society awhile to come
around to the idea of tablet computers and I think it will
be a similar if not parallel situation with a glasses format
versus tablet format.
This is the adoption rate currently
happening with smart phones and
tablet computers I believe smart
phones are in the late majority to
laggards and the tablet computers fall
close to early majority.

13. Television/Movies in 2013
According to Chen (2013), the new trend for
televisions is not the television itself but the software.
Last holiday season the average price for a 45-49 inch
TV set was $615 and sets in the 50-54 inch range sold
on average for $520. The reason for this discrepancy
was because the people who bought the smaller size
wanted the LED screen technology and Internet
capabilities. The innovation lies in creating a new type
of television experience where the TV is the is used to
share calendars, photos, and capable of video chatting.
Some think Apple will lead the way for this new type of
TV (Chen, 2013).

14. Television/Movies in 2013
The DVD is about to be a novelty, like a floppy
disk, or even its predecessor the VHS. Kehr (2011)
reports that DVD sales are down 40% from 2010 to
2011. Services like Amazon Instant Video and Apple’s
iTunes Store offer individual titles, both television
shows/seasons and movies, for immediate
download. Netflix is leading the way for digital
television streaming this year four original shows
garnering in total 14 Emmy nominations. This is the
first time an Internet-only service has received an
Emmy nomination (Carr, 2013).

15. Television/Movies in 2023
In 2013, film giants Steven Spielberg and George
Lucas predicted that big blockbuster movies were on
the decline. Lucas predicted that blockbuster movies
would be like attending a sporting event or theater
production and that most of the movie business
would go to online video. Spielberg predicted that
instead of wearing 3D glasses and looking at a screen,
it would be a 3D experience for the movie goer and
they would be more like a “player” within the movie
(Rose, 2013).

16. Television/Movies in 2023
In 2023, I predict that going to movies will be like
what George Lucas predicted; similar to going to a
sporting event or a concert (Rose, 2013). Everything
else will be available for digital download while the
movie is in the theater. We will see a sharp decline in
people buying DVDs and attending the theater. In 10
years either Apple or another company will have
created software to incorporate a TV with Internet
and app capabilities (Chen, 2013).

17. Critical Mass Theory
Critical Mass Theory explains how and why
people will adapt to the new ways television and
movies will be presented. For an example, let’s
say the Hunger Games movies are coming out in
2023, these might be the types of movies you
still go to the theater to see if George Lucas’
prediction comes to light. Whereas a comedy
like This is the End, a comedy in theaters this
year might be the movie you download from the
iTunes Library or Amazon Instant Video.

18. Critical Mass Theory cont.
I believe by 2023, movies and television will have
reached “critical mass with most people viewing
movies and television shows through electronic
devices like computers or through streaming or
instant download on their Internet capable
television. The trend has already started with
Netflix, Hulu, Amazon Instant Video, etc. One
problem that can arise with the critical mass theory
is that the majority of people have to already own
the device so that the form of medium hits “critical
mass”. With seemingly unlimited access to
televisions and computers there is no reason why
this way of viewing shows/movies could hit “critical
mass”.

19. Sources
• Bilton, Nick (2012, February 22). Behind the Google Goggles, Virtual Reality. The New York Times. Retrieved
from http://www.nytimes.com/2012/02/23/technology/google-glasses-will-be-powered-by-android.html
• Bilton, Nick. (2013, June 30). Disruptions: Social Media Images Form A New Online Language. The New York
Times. Retrieved from http://bits.blogs.nytimes.com/2013/06/30/disruptions-social-media-images-form-a-
new-language-online/
• Carr, David. (2013, July 21). TV Foresees Its Future. Netflix is Here. The New York Times. Retrieved
http://www.nytimes.com/2013/07/22/business/media/tv-foresees-its-future-netflix-is-
there.html?pagewanted=all
• Chen, Brian. (2013, January 6). As Sales Slip, TV Makers Strain for the Next Sensation. The New York Times.
Retrieved from http://www.nytimes.com/2013/01/07/technology/07iht-ces07.html?pagewanted=all
• Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, C., Sazzarin, H.,…Westergren, M. (2012, July). The Social
Economy: Unlocking value and productivity through social technologies. McKinsey Global Institute. Retrieved
from http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
• Evans-Cowley, Jennifer. (November 2010). Planning in the Real-Time City: The Future of Mobile Technology.
Journal of Planning Literature, 25, 136-149. doi:10.1177/0885412210394100
• Kehr, Dave. (2011, March 4). Goodbye, DVD. Hello, Future. The New York Times. Retrieved from
http://www.nytimes.com/2011/03/06/movies/homevideo/06dvds.html?pagewanted=all
• O’Leary, Amy. (2013, June 10). One-Third of Americans Now Own Tablet Computers. The New York Times.
Retrieved from http://bits.blogs.nytimes.com/2013/06/10/one-third-of-americans-now-own-tablet-
computers/
• Rose, Frank. (2013, June 22). Movies of the Future. The New York Times. Retrieved from
http://www.nytimes.com/2013/06/23/opinion/sunday/movies-of-the-future.html
• Tardanico, Susan. (2012, April 30). Is Social Media Sabotaging Real Communication? Forbes. Retrieved from
http://www.forbes.com/sites/susantardanico/2012/04/30/is-social-media-sabotaging-real-communication/2/
• Wayner, Peter. (2012, February 22). Monitoring Your Health With Mobile Devices. The New York Times.
Retrieved from http://www.nytimes.com/2012/02/23/technology/personaltech/monitoring-your-health-with-
mobile-devices.html