SlideShare ist ein Scribd-Unternehmen logo
1 von 36
&
Session overview
• 4pm: Session 8: Google and Google+. Google
keeps changing and growing - find out how to
to promote your club and appear on Page 1 of
an online search. Active use of social media is
vitally important for a good Google ranking.
Cal Tod - web strategist and Tim Gentle,
Design Experts
About this session
• Google and driving traffic from search
• Google + overview
• Why Google+ matters
• Optimising you local search profile
• Some other useful tips and tricks
Google’s market share in Australia?
> 90%
Percentage of Australian’s with a smartphone?
65%
http://www.thinkwithgoogle.com/mobileplanet/
Percentage of smartphone owners that have
used their phone to search for:
- restaurants
- pubs
- bars?
51%
http://www.thinkwithgoogle.com/mobileplanet/
Thinking like Google
• Google is a relevance engine
• Exists only to deliver you the most relevant pages on the
web for your given query
• Generates $1.2 million per employee by solving problems
with smart programming
• Ranking algorithm contains over 200 factors
eg. Rank = (Title x 3) + (Text in links x 2) + (Main heading x 2)
+ etc. etc.
So what is SEO?
What we see
What Google sees
<title>
Meta description
<a href=
URL structure
<h1> & <h2>
<img alt=
Unique, shareable content
The results
What Google takes away
Title
Text in links
Sub-heading
Body copy
Main heading
URL
Social signals
Competing for a high rank
• Going one better than the rest is all that matters
• Comprehensive content
• Regularly updated (monthly at minimum)
eg. What’s on, New menu
• Social signals – facebook, Twitter, Google+
Keyword strategies
Restaurant, cafe, steak, pizza, seafood
or gym?
About Google+
• The new kid on the block in social
• Driven by bringing social to other Google services
Estimated 3.5 million Australian profiles but only 100,00
active visits per month (based one auto profile
generation from gmail users and on the rise with
Android activations)
Source: Adcorp Jan 2013, Social Media News
Bringing social to utility
Google makes money when
ads get clicked
Google+ Business Pages
Google and Google+
Google and Google+
So does social help rank?
…let’s not forget mobile optimisation
Standard vs. Mobile
Optimised
Google+ weddings, parties…
Questions or drinks?

Weitere ähnliche Inhalte

Ähnlich wie Google and Google+

Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]Geonetric
 
Digital Marketing Training
Digital Marketing TrainingDigital Marketing Training
Digital Marketing TrainingPiyushPahadi
 
Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015Vorian Agency
 
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyGoogle+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyVorian Agency
 
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Matt Lynch
 
How to set up a google+ business page
How to set up a google+ business pageHow to set up a google+ business page
How to set up a google+ business pageDoug Hay & Associates
 
DraugiemGroup presentation
DraugiemGroup presentationDraugiemGroup presentation
DraugiemGroup presentationaiesec_riga
 
How to Use Search and Social Media To Grow B2B Business
How to Use Search and Social Media To Grow B2B Business How to Use Search and Social Media To Grow B2B Business
How to Use Search and Social Media To Grow B2B Business Resourceful Nonprofit
 
Growth hacking is a thing (1)
Growth hacking is a thing (1)Growth hacking is a thing (1)
Growth hacking is a thing (1)Chris Dover
 
Google+ presentation
Google+ presentationGoogle+ presentation
Google+ presentationMark Jennings
 
Talent is transforming ....
Talent is transforming ....Talent is transforming ....
Talent is transforming ....Sandeep Dutta
 
Vikram seo ppt
Vikram seo pptVikram seo ppt
Vikram seo pptvickybish
 
BEST SEO TIPS - Tricks SEO
BEST SEO TIPS - Tricks SEO BEST SEO TIPS - Tricks SEO
BEST SEO TIPS - Tricks SEO vickybish
 
Google+ for Businesses
Google+ for BusinessesGoogle+ for Businesses
Google+ for BusinessesPopcorn
 
SEO & Social Media Marketing
SEO & Social Media MarketingSEO & Social Media Marketing
SEO & Social Media MarketingArman Rousta
 
Manikandan seo resume
Manikandan seo resumeManikandan seo resume
Manikandan seo resumeseomani
 
Growing Your Business with Google Plus
Growing Your Business with Google PlusGrowing Your Business with Google Plus
Growing Your Business with Google PlusCristin Grogan
 

Ähnlich wie Google and Google+ (20)

Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]Google And The New SEO [WEBINAR]
Google And The New SEO [WEBINAR]
 
Digital Marketing Training
Digital Marketing TrainingDigital Marketing Training
Digital Marketing Training
 
Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015Vorian Agency Google+ Seminar 2015
Vorian Agency Google+ Seminar 2015
 
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian AgencyGoogle+ Training Seminar (Social Media Marketing) - Vorian Agency
Google+ Training Seminar (Social Media Marketing) - Vorian Agency
 
Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)Vorian Agency Google+ Seminar (Social Media Marketing)
Vorian Agency Google+ Seminar (Social Media Marketing)
 
How to set up a google+ business page
How to set up a google+ business pageHow to set up a google+ business page
How to set up a google+ business page
 
DraugiemGroup presentation
DraugiemGroup presentationDraugiemGroup presentation
DraugiemGroup presentation
 
How to Use Search and Social Media To Grow B2B Business
How to Use Search and Social Media To Grow B2B Business How to Use Search and Social Media To Grow B2B Business
How to Use Search and Social Media To Grow B2B Business
 
Growth hacking is a thing (1)
Growth hacking is a thing (1)Growth hacking is a thing (1)
Growth hacking is a thing (1)
 
Google+ presentation
Google+ presentationGoogle+ presentation
Google+ presentation
 
Talent is transforming ....
Talent is transforming ....Talent is transforming ....
Talent is transforming ....
 
Vikram seo ppt
Vikram seo pptVikram seo ppt
Vikram seo ppt
 
BEST SEO TIPS - Tricks SEO
BEST SEO TIPS - Tricks SEO BEST SEO TIPS - Tricks SEO
BEST SEO TIPS - Tricks SEO
 
Google+ for Businesses
Google+ for BusinessesGoogle+ for Businesses
Google+ for Businesses
 
SEO & Social Media Marketing
SEO & Social Media MarketingSEO & Social Media Marketing
SEO & Social Media Marketing
 
Manikandan seo resume
Manikandan seo resumeManikandan seo resume
Manikandan seo resume
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Growing Your Business with Google Plus
Growing Your Business with Google PlusGrowing Your Business with Google Plus
Growing Your Business with Google Plus
 
MMCC2015PPT Final
MMCC2015PPT FinalMMCC2015PPT Final
MMCC2015PPT Final
 
Dcs local client presentation
Dcs local   client presentationDcs local   client presentation
Dcs local client presentation
 

Mehr von Profitable Hospitality

Profitable Functions Workshop - Opening
Profitable Functions Workshop - OpeningProfitable Functions Workshop - Opening
Profitable Functions Workshop - OpeningProfitable Hospitality
 
Using Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and PinterestUsing Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and PinterestProfitable Hospitality
 
Social Media, Your Business and the Law
Social Media, Your Business and the LawSocial Media, Your Business and the Law
Social Media, Your Business and the LawProfitable Hospitality
 
Kitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian LennoxKitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian LennoxProfitable Hospitality
 
Spreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood SalesSpreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood SalesProfitable Hospitality
 
Menu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts WorkMenu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts WorkProfitable Hospitality
 
Make or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable PriceMake or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable PriceProfitable Hospitality
 
How to Cut Costs without Reducing Quality
How to Cut Costs without Reducing QualityHow to Cut Costs without Reducing Quality
How to Cut Costs without Reducing QualityProfitable Hospitality
 
Who are Your Customers and How to Reach Them
Who are Your Customers and How to Reach ThemWho are Your Customers and How to Reach Them
Who are Your Customers and How to Reach ThemProfitable Hospitality
 
Walking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your realityWalking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your realityProfitable Hospitality
 

Mehr von Profitable Hospitality (20)

Profitable Functions Workshop - Opening
Profitable Functions Workshop - OpeningProfitable Functions Workshop - Opening
Profitable Functions Workshop - Opening
 
Cafe Menu Ideas
Cafe Menu IdeasCafe Menu Ideas
Cafe Menu Ideas
 
Cafe Design Ideas 2015
Cafe Design Ideas 2015Cafe Design Ideas 2015
Cafe Design Ideas 2015
 
Local beauty in Sydney
Local beauty in SydneyLocal beauty in Sydney
Local beauty in Sydney
 
Staff Wanted Signs
Staff Wanted SignsStaff Wanted Signs
Staff Wanted Signs
 
Mobile Adelaide 2014
Mobile Adelaide 2014Mobile Adelaide 2014
Mobile Adelaide 2014
 
Restaurant Tip Bowl Signs
Restaurant Tip Bowl SignsRestaurant Tip Bowl Signs
Restaurant Tip Bowl Signs
 
Using Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and PinterestUsing Phone images, photo sharing, Instagram and Pinterest
Using Phone images, photo sharing, Instagram and Pinterest
 
Social Media, Your Business and the Law
Social Media, Your Business and the LawSocial Media, Your Business and the Law
Social Media, Your Business and the Law
 
Kitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian LennoxKitchen Design Workshop - Brian Lennox
Kitchen Design Workshop - Brian Lennox
 
Spreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood SalesSpreading the Net to Catch More Seafood Sales
Spreading the Net to Catch More Seafood Sales
 
Menu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts WorkMenu Costs & Pricing - How the Experts Work
Menu Costs & Pricing - How the Experts Work
 
Make or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable PriceMake or Buy? Serving Great Products at an Affordable Price
Make or Buy? Serving Great Products at an Affordable Price
 
How to Cut Costs without Reducing Quality
How to Cut Costs without Reducing QualityHow to Cut Costs without Reducing Quality
How to Cut Costs without Reducing Quality
 
Who are Your Customers and How to Reach Them
Who are Your Customers and How to Reach ThemWho are Your Customers and How to Reach Them
Who are Your Customers and How to Reach Them
 
Your Event Management Toolbox
Your Event Management ToolboxYour Event Management Toolbox
Your Event Management Toolbox
 
More Success with Bridal Fairs
More Success with Bridal FairsMore Success with Bridal Fairs
More Success with Bridal Fairs
 
Event Costings Up Close
Event Costings Up CloseEvent Costings Up Close
Event Costings Up Close
 
ABC of Sales & Marketing Plans
ABC of Sales & Marketing PlansABC of Sales & Marketing Plans
ABC of Sales & Marketing Plans
 
Walking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your realityWalking the marketing talk: where customer perceptions clash with your reality
Walking the marketing talk: where customer perceptions clash with your reality
 

Kürzlich hochgeladen

How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 

Kürzlich hochgeladen (20)

How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 

Google and Google+

Hinweis der Redaktion

  1. Google is a relevance engine.It’s purpose is to direct users to the most relevant content on the web for their given search
  2. “Lazy webmasters don’t create good content and take shortcuts on alt text”“Lazy webmasters set and forget”“Lazy webmasters don’t create content that people like and share”