Inbound marketing is the most effective marketing model for today. Business focussed on outbound marketing techniques like buying banner, buying email lists, buying leads , brute force link building etc in the search era ( 1994-2005) . However, in the social web the out bound models is no longer efficient. Inbound marketing techniques rely on creating “pull” towards a company or brand by leveraging quality content and thereby creating a better product- market fit.

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inbound
101
what’s
your
bq?

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inbound
is
naturally
human
they
say..
If
you
talk
to
someone
like
adver3sement
they
will
punch
you
in
face.
friends,
family
Endorsements
cri0que,
appreciate
ques0on,
reply
conversa0on,
argue
like,
love
are
human
values
inbound
techniques
use.

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outbound
vs.
inbound
outbound
marke-ng
inbound
marke-ng
outbound
techniques
“push
product
or
service
on
customers”
inbound
techniques
“
earn
people’s
interest
instead
of
pushing
the
product
on
to
them”
one
way
communica0on
two
way
communica0on
buy
banners,
ad
spots,
cold
calls,
email
campaigns
search
,
social,
blog,
referrals
marketers
do
not
engage
marketers
engage

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inbound
is
real
• Spending
on
content
marke0ng,
video
marke0ng,
and
social
media
will
increase
by
15.1%
in
2013
to
a
total
of
$118.4
billion.
(Source:
eMarketer)
• Nine
in
10
organiza0ons
market
with
content.
(Source:
Content
Marke0ng
Ins0tute)
• According
to
37%
of
marke0ng
managers,
the
most
important
way
to
engage
customers
is
content-­‐led
websites.
(Source:
The
CMA)
• 78%
of
chief
marke0ng
officers
think
custom
content
is
the
future
of
marke0ng.
(Source:
Hanley-­‐Wood
Business
Media)

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inbound
is
real
• Companies
with
fewer
than
10
employees
typically
allocate
42%
of
their
marke0ng
budget
to
content.
(Source:
Content
Marke0ng
Ins0tute
and
Marke0ng
Profs)
• The
average,
annual
spend
on
branded
content
outsourcing
was
a
$371,364,
and
$987,417
for
companies
that
exclusively
outsource.
(Source:
Custom
Content
Council)
• Lack
of
human
resources
(42%)
and
lack
of
budget
(35%)
are
key
barriers
to
content
marke0ng.
(Source:
eConsultancy
and
Outbrain)
• Crea0ng
original
content
was
seen
as
the
biggest
challenge
for
69%
of
content
marketers.
(Source:
Curata)

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inbound
is
real
• Eight
out
of
10
CMOs
believe
custom
content
should
be
an
integral
part
of
a
marke0ng
strategy.(Source:
Hanley-­‐Wood
Business
Media)
• The
use
of
video
content
has
risen
from
52%
in
2011
to
70%
in
2012.
(Source:
Content
Marke0ng
Ins0tute
and
Marke0ng
Profs)
• The
use
of
mobile-­‐op0mized
content
marke0ng
has
risen
from
15%
in
2011
to
33%
in
2012.
(Source:
Content
Marke0ng
Ins0tute
and
Marke0ng
Profs)
• The
use
of
virtual
video
conferences
has
risen
from
10%
in
2011
to
28%
in
2012.
(Source:
Content
Marke0ng
Ins0tute
and
Marke0ng
Profs)

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the
nuts
and
bolts
of
inbound

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inbound
flow

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who
benefits
from
inbound?
big
brands
new
products
on
the
block
for
profit
companies
not
for
profit
organiza3ons
local
and
loca3on
based
businesses
celebri3es
events/
movies

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thank
you!
buzz@buzzquo0ent.com
+1.646.374.1304/
+91.94056.11455
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buzzing!
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