Karen applies the five finger plan to success as advocated by Trump and Kiyoskai in their book, Midas Touch, to prepare an advocacy brief. The webinar focused on examples to identify: the audience, the media, a key message, the content, a specific focus and a call to action.

1. 5 simple steps
to prepare
an advocacy brief
Karen Bonanno
Founder & Managing Director
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Defining advocacy
“Advocacy is the deliberate process, based on
demonstrated evidence, to directly or indirectly
influence a decision makers, stakeholders and
relevant audiences to support and implement
actions that contribute to the fulfilment of a
cause or policy.”

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5 Finger Plan to
Success
Australian School Library
Association Inc.
4
Trump & Kiyosaki 2011, ‘Guide to developing your Midas touch’, in
The Midas Touch, Plata Publishing, Scottsdale, AZ.

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Thumb – Key Message
Strength of character
• Turning bad luck into good
luck
• Intense sense of
responsibility
• Emotional maturity &
intelligence
• Attitude
• Establish pre-eminence
Identify a memorable message
• What is the issue?
• What perception do you
want to get across?
• What do you want to keep
in the front of everyone’s
mind?
• What do you want done
about this issue?
• What experience do you
want stakeholders to have?

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Pointer finger – points to support
your view
F.O.C.U.S.
Follow one course until
successful
• Know your outcome
• Take action
• Find out what works &
what doesn’t
• Re-align until you achieve
1
Capture killer statistics
Gather startling facts
• Survey findings
• Statistics, e.g. ABS
• Government reports
• Social networking
statistics
• Infographic data

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Middle finger – What are you?
What you stand for
• Identify who you are
• What do you stand for?
• Are you who you say
you are?
• Standards
• Benchmarks
• Professionalism
Source quotable quotes
• Goodreads
• Brainyquote
• Quotegarden
Find remarkable stories
• Capture student voice
• Once I was lost …now I
am found

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Ring finger – Stakeholders/Audience
Relationships
• You can’t do a good deal with
a bad partner
• Reputation at stake
• You want parents, colleagues,
students to ‘invest’ in you
• Listen more, observe more,
talk less
• Approach them with their
needs, not your own
• Leverage your networks
Stakeholders/Audience
• Who can advocate for you?
• Who will be the audience?
• Rhetoric needs to resonate –
mind your language
• Make connections
Massage the media
• School newsletter
• Social media
• Digital display

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Little finger – Little things that count
The little things you do
that others don’t
• What is your core story?
• What is your elevator
pitch?
• How are you unique?
Call to action
• What specifically do you
want them to do?

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The brief
What is the issue?
What you want done about it?
Statement of purpose
2 or 3 main points that support your view
Call to action

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In Closing
PowerPoint presentation
http://www.slideshare.net/kbonanno/
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Boosting your professional competence
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