This is a presentation I created for my old job at Andrea Obston Marketing Communications. It based off of an online newsroom I created for our firm and clients. I presented the online newsroom at Biz Buzz Social Media Summit in 2010.

1. The Online Newsroom
Making the Most of Your Public
Relations Program

2. What is an Online Newsroom?
• Central online hub organizing all the
information on an organization
•Organization profile •Calendar of
•Press material events
•Financial •Boilerplates
information •FAQ Sheets
•Digital media •Media contacts

3. Benefits
• Positions you as the
expert
• Helps you manage your
brand
• Keeps you on the cutting
edge of web 2.0
– 90% of people use Twitter,
Facebook and blogs on a
daily basis for news
– 50% start their news
search on Google, Yahoo
and Bing
Source: TEKGroup

4. But wait, there’s more!
• Extend the life of • Increase visibility
press material – Builds online presence
– Archive material online – Search engine friendly
– Opportunities for – Drive traffic to
people to find it newsroom via social
• Respond quickly media
during a crisis – Portal to company
website
– Makes you nimble

5. Reporters Love it
• Gives reporters a “one-stop shop”
– Days of the printed press kit behind us
• Makes life easier for the reporter = good
relationship
• Encourages new stories
• In fact…

6. Reporters love it 2.0
• 97% of reporters use online newsrooms
and corporate sites as a source of
information
• 45% say they visit them more than 1x a
week
Source: TEKGroup

7. How is this different than a news
section?
• News section • Online Newsroom
usually has: – More comprehensive
– Contact – Cuts down on search
– From the company time
– In the News – All content is
searchable
– Nothing is
downloadable
– Little is searchable

8. I like what I see…now what?
• Representing your
company
• Representing more
than one source

9. For Your Company
• Company profile • About our staff
• Press material – Business portraits
– Press releases – Executive bios
– Feature stories • Financial Information
– Long quotes (Optional)
• The firm in the news • Press Kits
• Digital Media • Calendar of events
– Logos • Media contact(s)!
– Pictures
– Audio clips
– Video

10. For More Than One Source:
• About the newsroom • Press material
and firm – Press releases
• About source – Feature stories
– Boilerplate – Expertise letters
– Media contact – Long quotes
• Source in the news – Pictures
• Links – Media contact
• Calendar of events
• Media
– Pictures, videos, audio
clips and logos

11. Want to know more?
• AOMC Online Newsroom Fact Sheet
• www.wordpress.com
• Online Newsroom examples:
– GE
– Walgreens
– Health Net

12. Do You Have Any…

13. Andrea Obston Marketing Communications,
LLC
www.aomc.com
www.aomcnewsroom.com
@aobston
@kblennon