A presentation for the March 2012 meeting of the Maryland Pro Bono Coordinating Council.

1. Using Social
Media for the
Public Good

2. Agenda
• Examples
• Time Management
• Social Media Policies

4. 845M active users 190M users 150M users 155 million blogs
483M log in each 65M tweets per 2 billion searches 2 million posts
day day for people a year indexed every day

15. What To Do When
You Don’t Have Much Time
• Set up a LinkedIn profile.
• Listen to what’s happening online.
• Participate.
• Create a community.

16. Don’t Do This To Save
Time
• Start posting without listening.
• Automate cross-posting between sites.
• Be absent & disengaged.

17. A Word About Policies
• Start with http://socialmedia.policytool.net/
• Edit the boilerplate language as
necessary.
• Examples
– LSNTAP - http://lsntap.org/tech-library/social-media
– AARP - http://www.slideshare.net/tammygordon/aarp-social-guidelines2010
– Red Cross - https://sites.google.com/site/wharman/social-media-strategy-handbook

18. Resources
• LSNTAP - http://lsntap.org/
• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/
• Meetup - http://www.meetup.com/
• GBTC Calendar - http://go.gb.tc/
• Tech & Social Change Baltimore -
http://www.meetup.com/Tech-Social-Change-Baltimore/

19. Kate Bladow
Strategist, Powered
Pursuits
kbladow@poweredpursuits.com
(406) 431-5597