This document discusses SAP's presence and strategy in the Asia Pacific Japan (APJ) region. It notes that APJ has over half of the world's population and internet users, and many of the world's largest cities. It also has a large number of Fortune 500 companies but the market is fragmented across countries. SAP has over 12,000 employees in APJ and 18% of its software revenue comes from the region, growing at 25% annually. The document argues that analytics is becoming more important in APJ as data volumes grow exponentially, and SAP is well-positioned to help companies in the region unlock value from their data.
13. ⌘ Creates and capture new data
⌘ Consumers are getting targeted promotions
⌘ Brands & Retailers are improving customer intimacy
and gaining competitive benchmarks
In 2016, an estimated $689 Billion will
be influenced by Mobile Retail
Deloitte Digital
The Dawn of Mobile Influence
14. Powered by SAP Social Media Analytics by
Netbase. Conversations shown reflect three
months’ data on a daily rolling basis aggregated
from social channels
Companies in top 50 of Fortune 1000: ICBC #7, PetroChina #7, China Contruction Bank #13, Agricultural Bank of China #19, Bank of China #21, Sinopec-China Petroleum #24, Toyota Motor #25, Samsung Electronics #26, China Mobile #31, Mitsubishi UFJ Financial #36, Nippon Telegraph & Telephone #46, Commonwealth Bank #47 & BHP Billiton #49India internet usage: 8+%Singapore internet usage: 77+%
http://visual.ly/asia-pacific-web-what-do-1-billion-people-do-internetConsiderable mobile and Internet growth still to come – pennetration less than 25% - NA @ 75+%, EU @ ~60%Only 33% check bank accounts in Europe and US229M of 901M Facebook usersYOY growth of Facebook usersSouth Korea – 94%India – 69%Thailand – 41%
End: 5 mins
With Analytics from SAP…we are delivering a Decision Management System to our customers.Decision Management Systems are agile – inform, align and adapt to changesSolutions that do not wait…they begin to ACTDIFFERENTIATIONMost complete suiteHANAIndustriesOUTCOMESInspired customerIncreased win ratesBigger deals
With more and more people spending much of their existence in the digital world – whether it’s for work, play, learning, or to socialize– the amount of data being generated is truly astounding. Just think about the number of SMS messages and emails sent, phone calls placed, and Facebook updates made every minute, and it boggles the mind how much data is traversing networks around the world.
[twitter]We are working with McLaren to provide real-time race feedback using #SAPHANA[/twitter]McLaren has a project to use HANA both for their operations, and to help get real-time information from the car’s 120 sensors. Here is a vision dashboard. For more information, see this video: http://blogs.sap.com/jonathanbecher/2012/11/15/jonathan-becher-cmo-at-sap-talks-about-the-challenge-of-big-data-in-formula-1/
[twitter]Burberry wants to reinvent the luxury consumer experience for the digital age with customer #analytics[/twitter]