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- 1. Strengths eRecruiting: Web-based recruiting; any recruiting processes conducted via web-based tools, such as a public Internet site. Interchangeable terms: Online recruitment, Internet recruitment, and e-recruitment 2001 Prediction by Forrester Research: The online recruitment industry will be worth $7.1 billion by 2004. In fact it surpassed this figure in 2004, and is now a more than $9 billion industry and still growing. Message: The functionality of your website and an eRecruitment marketing campaign can be your best weapons. 1
- 2. 5 Strengths of eRecruitment • Far-reaching • Can be inexpensive • Students are asking for it • Allows for easy target marketing • Fluid environment eRecruitment: A S.W.O.T. Analysis 2
- 3. eRecruitment: Your Website – Your Tool 1. Complete a financial aid estimator form (88%) 2. Complete a tuition cost calculator form (83%) 3. Complete an admissions application online (81%) 4. Request a campus visit by completing a form (81%) 5. Exchange instant messages with an admissions counselor or student worker (72%) Source: Noel-Levitz eRecruitment: A S.W.O.T. Analysis 3
- 4. Students are Asking for It Prospective college students are open to cutting-edge recruitment efforts that employ the latest social networking technology. Sources: Noel-Levitz, James Tower, and the National Research Center for College and University Admissions (NRCCUA) 43 percent of college-bound students have already created a profile on a college or university site (like those found on MySpace) and of those who did not, 46 percent would like to do so. Source: Second Annual E-Expectations Report eRecruitment: A S.W.O.T. Analysis 4
- 5. eRecruitment and Your Budget • A Strong CRM • Savvy Internet Marketing Person / Developer • Know Your Audience and Your Product • Do Your Research • Start With Grassroots eRecruitment: A S.W.O.T. Analysis 5
- 6. eRecruitment Employed Identify the strengths of your e- recruitment plan: • Quality of applicants • Speed of recruitment process • Greater diversity of applicants • Budget should decrease eRecruitment: A S.W.O.T. Analysis 6
- 7. Strength: Far Reach 1,086,250,983 Internet Users Now Source: glreach.com eRecruitment: A S.W.O.T. Analysis 7
- 8. Weakness: The Digital Divide eRecruitment: A S.W.O.T. Analysis 8
- 9. Weakness / Opportunity Source: Vijay Mahajan and Kamini Banga eRecruitment: A S.W.O.T. Analysis 9
- 10. Global Geographical Breakdown eRecruitment: A S.W.O.T. Analysis 10
- 11. Global Geographical Breakdown Only 16.7% Internet penetration worldwide Asia: Obvious growth potential 56.4% of world’s population 10.8% Internet penetration North America: Slow growth Only 5.1% of world’s population 69.1% Internet penetration 21.1% of all users now; 15% by 2015 eRecruitment: A S.W.O.T. Analysis 11
- 12. eRecruitment: A S.W.O.T. Analysis 12
- 13. eRecruitment: A S.W.O.T. Analysis 13
- 14. eRecruitment: A S.W.O.T. Analysis 14
- 15. S.W.O.T. - Opportunities Two main points 1. Students want opportunities to interface. 2. Opportunities = Functionality Few more things to think about … 1. More than ¼ of students participate in chat rooms online. 2. 81% use online instant messaging. 3. 70% would like to instant message with a counselor. 4. 63% would like to read profiles of current students. Source: http://www.emt.hobsons.com/products/chatuoverview.html eRecruitment: A S.W.O.T. Analysis 15
- 16. Special Abilities 1. Ability to segment your markets and message based on different criteria • Geography • Language • Level of Study • Program 2. Ability to actively engage your audience • Customized emails • Message boards • Video eRecruitment: A S.W.O.T. Analysis 16
- 17. Opportunities are Endless 1. Customized email 2. Segment Specific Website 3. Message boards 4. Online Chat 5. Online Blogs 6. Question/Answer (Virtual Advisers) 7. Text Messaging 8. Pod casting eRecruitment: A S.W.O.T. Analysis 17
- 18. Threatdown For students • Educational “charlatans” • Privacy • Information that is difficult to access - Over-engineered web sites - Lack of mobile device web sites eRecruitment: A S.W.O.T. Analysis 18
- 19. Threatdown For institutions / organizations • Technological security issues • Over-engineered web sites • Fraudulent electronic documentation eRecruitment: A S.W.O.T. Analysis 19
- 20. eRecruitment: A Dynamic S.W.O.T. Analysis Session Notes: http://www.usjournal.com/ en/educators/erecruit/06reg4.html Matthew Beatty, Co-Presenter University of Minnesota | beatt053@umn.edu Cheryl Darrup-Boychuck, Chair and Co-Presenter usjournal.com, LLC | cheryl@usjournal.com Colleen Miller, Co-Presenter CEA | Colleen.Miller@gowithcea.com Ruth Sylte, Co-Presenter The Scholar Ship | RSylte@TheScholarShip.com eRecruitment: A S.W.O.T. Analysis 20
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- NAFSA Region IV Conference November 2006 in St. Louis With the dot-com shakeout, many online businesses may be unaware that the e-recruitment industry is actually growing. In fact, Forrester Research reports the online recruitment industry will be worth $7.1 billion by 2004.
- NAFSA Region IV Conference November 2006 in St. Louis
- NAFSA Region IV Conference November 2006 in St. Louis
- NAFSA Region IV Conference November 2006 in St. Louis Not only is this report full of interesting data on how high school students use the Web and other new technologies, but it also provides you with a very handy to-do list for your Web team, i.e. what prospective college-bound students expect to be able to do on your university or college website: Complete a financial aid estimator form (88%) 2. Complete a tuition cost calculator form (83%) 3. Complete an admissions application online (81%) 4. Request a campus visit by completing a form (81%) 5. Exchange instant messages with an admissions counselor or student worker (72%) 6. Complete a form to RSVP for a campus event (72%) 7. Inquire online (70%) 8. Read profi les of faculty (64%) 9. E-mail a faculty member (64%) 10. Read a blog written by a member of the faculty (64%) 11. Read profi les of current students (63%) 12. Read a blog written by a current student (63%) 13. View a virtual tour (63%) 14. Personalize a Web site (62%) 15. E-mail current students from the site (61%)
- NAFSA Region IV Conference November 2006 in St. Louis Prospective college students are open to cutting-edge recruitment efforts that employ the latest social networking technology, according to a new study by Noel-Levitz, the leading higher education consulting firm in North America, James Tower, a recruiting communications firm, and the National Research Center for College & University Admissions (NRCCUA), a non-profit education research organization. The second annual "E-Expectations" report found that 43 percent of college-bound students have already created a profile on a college or university site (like those found on MySpace) and of those who did not, 46 percent would like to do so. "Engaging the Social Networking Generation," a 2006 study of 1,000 college-bound high school juniors, reveals new ways colleges and universities can effectively communicate with prospective students using the technology they prefer. The study provides an overview of findings and represents the first of a three-part study series examining the changing face of e- recruitment. Two additional e-recruitment reports -- on Hispanic students and on graduate students -- will be available later this year.
- NAFSA Region IV Conference November 2006 in St. Louis