Wrap-up session for the 9th Annual Police Officers' Credit Union Conference in Chicago in June 2012.

1. Charter Expansion, Growth, and
Survival for Police Credit Unions

2. Charter Expansion, Growth, and Survival for Police
Credit Unions
Charter Expansion:
What are the primary challenges to
charter expansion?
• Tradition
• Name Change
• Addition of Branches
• Regulations

3. Charter Expansion, Growth, and Survival for Police
Credit Unions
What merger options are available?
Is co-branding an option?

4. Charter Expansion, Growth, and Survival for Police
Credit Unions
Growth:
• Attracting the RIGHT new members.
• Target marketing through profitable
products.
• Are family members a profitable
area of growth?
• Are business accounts a profitable
area of growth?

5. Charter Expansion, Growth, and Survival for Police
Credit Unions
Our new brand:
• Education
• Guidance
• Business Development
• Merchant Services
• Loyalty Programs

6. Charter Expansion, Growth, and Survival for Police
Credit Unions
Provider of
• Merchant Services
• Credit Card Processing Equipment
• Loyalty Programs

7. Charter Expansion, Growth, and Survival for Police
Credit Unions
Bagel Café in
Santa Barbara
increased sales
$95,000 in one
year using
SpotOn.

8. Charter Expansion, Growth, and Survival for Police
Credit Unions
Loyalty Program
• Unlimited Cards
• Mobile App
• Loyalty Tablet
• Dashboard to track revenue,
Facebook likes, Twitter follows, text
messages, and more.

9. Charter Expansion, Growth, and Survival for Police
Credit Unions
Will arrange to give a percentage to a
local police charity in the name of our
credit union partner.

10. Charter Expansion, Growth, and Survival for Police
Credit Unions
The ROI of Social Media is
Your Business Will Still
Exist in 5 Years

11. Charter Expansion, Growth, and Survival for Police
Credit Unions
90% of consumers trust peer
recommendations.
Only 14% trust advertisements.
34% of bloggers post opinions
about products and brands.

12. Charter Expansion, Growth, and Survival for Police
Credit Unions
50% of the world’s population is
under 30 years old.
Generation Y and Z consider e-
mail passe.
69% of parents are “friends” with
their children on social media.

13. Charter Expansion, Growth, and Survival for Police
Credit Unions
ID Theft
Cost = $4
Can offer for $8 and
still provide a cost
effective option to
members.

14. Charter Expansion, Growth, and Survival for Police
Credit Unions
Unemployment
Insurance
Supplement:
Income Assure

15. Charter Expansion, Growth, and Survival for Police
Credit Unions
• Can insure up to $250,000 of annual income
• Plans are tailored so costs vary
• Example a member with a $75,000 salary
would pay $18 per month

16. Charter Expansion, Growth, and Survival for Police
Credit Unions
Survival:
Utility Audit Service
• Those paying over $1,500 per month
in utility bills could be over paying.
• One audit could save hundreds if not
thousands.

17. Charter Expansion, Growth, and Survival for Police
Credit Unions
Examples
• Saved Bethelhem Church an estimated
$4,227.30 from misclassification and
$1,409.10 annually.
• Saved an East Coast medical facility and
estimated $237,383.17 within four years.

18. Charter Expansion, Growth, and Survival for Police
Credit Unions
Are their opportunities for outsourcing?
• Newsletter
• Social Media Management
• Other?

19. Charter Expansion, Growth, and Survival for Police
Credit Unions
What is the one thing your credit
union can do to ensure survival?