1. Chapter 9
Cognition
and
Intelligenc
e

2. Next Exam
• Exam Three will be
Tuesday, 10/08
• Chapters 7, 8 & 9
• 50 questions (multiple
choice, T/F)
• Bring scantron 882-E & #2
pencil

3. Cognitive Psychology
What is
cognition?
Mental activities
associated with
thinking,
knowledge,
remembering, and
communication
Mental
processes

5. What is
Intelligence?
In groups, answer the
following questions:
What are the common
characteristics of
intelligent behavior?
How can you tell if
someone is intelligent?
Why? (try to come up
with 5 or 6 common
characteristics)
Let’s discuss

7. Theories of Intelligence
 Intelligence –
the capacity
to reason,
solve
problems,
and acquire
new
knowledge
 Intelligence
testing
• Mental age
IQ= Mental age x 100
Chronological
Age
• Aptitude
• Achievement

8. Does the SAT have predictive value?
• Nearly 2 million hopeful college
applicants take the test annually, and
nearly 1600 undergraduate institutions
use the SAT to help them in their selection
process
• One critic states: Jeff Rickey, dean of
admissions at Earlham College says about
the SAT, “The test is too long (about 4
hours) for most young people to actually
sit through…the present SAT experience
is almost cruel and inhumane
punishment.”
• M.I.T. (a very prestigious institution) no
longer uses it.
• The best predictor of collegiate success:
high school grades.

9. General intelligence
• General intelligence (g)
• g factor
• http://youtu.be/LTWEh2
mcdsg
• Fluid intelligence
• Crystallized intelligence
• Central executive
functioning
 Nature vs. nurture

10. Different types of
intelligence
• Prodigy
• Savant Syndrome
• Sternberg’s triarchic
theory of intelligence
 Analytic
intelligence
 Creative
intelligence
 Practical
intelligence

11. Social intelligence
Emotional intelligence

12. Gardner’s
Multiple Intelligences
Can you name
them?
(hint: there
are 8)

13. Theories of Intelligence

14. Multiple Intelligences IQ Test
 Design an 8 question IQ test
that would indicate the
different intelligences
according to Howard
Gardner’s theory of multiple
intelligences.
 Can you see that intelligence is
composed of many different
abilities and may be expressed
in numerous ways?

15. Theories of Intelligence
Plasticity
Perceptual speed

16. Problem Solving and Reasoning
Concepts
• Hierarchies
• Prototypes
Theories concepts
and categories
 Family resemblance
theory
 Exemplar theory

17. WALKING…way to
improve cognitive
processes
.
STUDY: Adults ages 58 to 78
who began any type of
fitness program, saw
improvements in how their
brains functioned
Specifics: 41 adults, 45
minute walk three times per
week. Led to increased brain
activity, measured by an MRI.
Decision making test showed
an 11% improvement while
performing tasks.

18. Language and Verbal Cognition
 Multiple languages
 Language production
• Audience design
• Spoonerism
• Opportunism
 Language comprehension
• Lexical ambiguity
• Structural ambiguity
“Stolen painting found by tree”

19. Is Reading Automatic?
A Survey

20. Homework
• Study for Exam Three
• Over Chapters 7, 8 & 9
• Bring scantron 882-E & #2 pencil
• Have a good weekend!