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1. Gigglebox Evaluation
Jen Katy Olivia Millie

2. After having looked at and evaluated our
results from our audience feedback, we
have had a very successful reaction. It is
clear that our products are successful in
our target audience field, as Bethan, Sophie
and Lois gave us the most successful and
fulfilled reaction. Whereas it was clear that
Rory, an 18 year old male was not
interested in what we had to offer.

3. Sponsorship Reactions…
Emily and Rory…
During watching our sponsorship sequence, Emily had said
that she loved the dress our model was wearing and said that
she wanted to buy the shoes. This is a successful reaction as
it shows that we have showed off the outfit enough to gain
compliments from a member of our target audience.
However, Rory had said that the shoes aren’t worth the
money. This is an expected reaction, as clearly our products
are not aimed at males.

4. Lois, Sophie and Bethan…
We had the most successful reaction from the three girls.
This means that we have had success in targeting our
audience, as they fit it. Bethan had said that she liked the
music, and Lois mentioned that our editing technique’s
were ‘cool’. At the end, when they saw that it sponsored
Pretty Little Liars, Bethan seemed to like it, therefore we
have again succeeded in our targeting of our audience.

5. Omar and Stuart…
Although our products are not aimed at males, we had a
valuable reaction from Omar and Stuart. Omar had said
that he loved the shoes, and Stuart said that he loved it all.
These reactions are very important to us as it creates a new
secondary audience for our products.

6. Radio Reactions…
Emily and Rory…
During the viewing of our radio advert, we did not get much
of a reaction from Emily and Rory. Rory looked very
confused, and Emily did not say anything. Rory’s face
suggests that our radio advert was difficult to understand,
and was not appealing to him. At the end, he mocks the
voiceover by sighing. This suggests that Rory was not
interested in the advert, and neither was Emily.

7. Lois, Sophie and Bethan…
We had a good reaction from Lois, Sophie and Bethan, as
they seemed to enjoy the beat of the advert, emphasised by
their dancing. However, Sophie had said that she cannot
hear what she’s saying, therefore she must have been
distracted by the beat and the voiceover must have gone too
fast.

8. Omar and Stuart…
During this viewing, Stuart had stated that he was excited
about the amount of clothes. This suggests Stuart is
interested in what we have on offer. This is also emphasised
by the fact that Omar told Stuart to get the website up,
meaning Omar wants to see what we have available to buy.

9. Spring/Summer Advert…
Emily and Rory…
In this viewing, we experience an argument between Emily
and Rory. Rory mentioned that he found the model
attractive, and that she was classy next to the car. He had
also mentioned that she was fun, emphasised by the poses
the model was doing. This had made Emily jealous, and
therefore maybe wanting to buy the clothes that the model
was wearing, so that her boyfriend, Rory, would think the
same things about her.

10. Lois, Sophie and Bethan…
Here, we gained valuable feedback from the girls. They had
each said that they like each item of clothing. This is
important because the clothing is what we want to show off,
and we want people to notice the clothing, not just the
model. Lois had said that she liked a location, which is also
important as the locations give out connotations of what
our brand is, therefore shaping our themes.

11. Omar and Stuart…
Here, Omar mentions how our model is gorgeous. As well
as noticing our clothes, it is also important that we have the
correct model in our adverts. It is clear that we have chosen
well as we have had successful feedback about her in each
viewing.

12. Autumn/Winter…
Emily and Rory…
During this viewing, Emily and Rory were still arguing.
Their reactions to our advert were not as expected, as Emily
was saying how she’s going to get all the male attention
when she wears an outfit. This could be seen as a benefit,
however it is insinuating that it could be attracting the
wrong attention from males, which clearly Rory did not
like.

13. Lois, Sophie and Bethan…
We had many successful reactions from the girls again, for
example straight away Bethan states that she loves the
song. This is important because the soundtrack is just as
important as everything else. Lois mentioned that yet again
she thought our editing techniques were cool, and the girls
all had something positive to say about our choice of
clothes. Bethan had said that an outfit would look good for
a party at the weekend, therefore they are considering
buying our clothes and actually are interested in them.

14. Omar and Stuart…
In this viewing, we had very positive feedback from the
boys. Omar had said that he loved the model’s hair and they
both looked like they were enjoying the advert.