4. Social media is all
about connections
• Provides multiple platforms of
interaction
• Unites people with common
interests and disparate locales
• Spreads information rapidly
and efficiently
• Strengthens loose ties
• Makes it easy to get in touch,
stay in touch and meet new
people
Photo by ChrisK4u on Flickr
5. Social media for
media
• Talk to current readers and
find new ones
• Interact between issues
• Test and find ideas
• Solicit submissions
• Build brand awareness and
loyalty
• Foster a community
7. "I can get a sense of how well a
cover might do by the feedback we
get from it as soon as we post it
online on Twitter. It's incredibly
valuable." – Lisa Tant, Flare
An "instant focus group" twitter.com/lisatant
9. How to get started
• Pick your platforms
• Create an account
• Follow the leaders
• Learn the culture
• Tell people you're there
Photo by gruntzooki on Flickr
10. "It simply made sense."
Choose the right
blogto.com
platform for your brand
11. Rules to follow
• Experiment and refine
• Play around, but focus your
efforts
• Work with your brand and
audience
• Respect the local culture
• Track goals and results
• Have a plan
Photo by swh on Flickr
12. Grow and promote
• Promote on all platforms
• Move in both directions
• Use free widgets
• Be sharable
• Give and receive
• Seek out your audience
Photo by wackybadger on Flickr
13. "Communities already exist.
Think about how you can
help that community do
what it wants to do."
– Mark Zuckerberg
14. Use what you have and
canadianliving.com
stay on topic
16. Advertise where
appropriate
• Facebook ads can be targeted
to specific demographics and
interests
• PPC/budget means no
(accidental) overspending
• Have a plan that maximizes
conversions
• Test, refine, test again
Photo by Mait Jüriado on Flickr
17. Dos and don'ts
• Don't just broadcast
• Do respect people's time and
space
• Don't go off brand or get too
personal
• Do put yourself in readers'
shoes – and be realistic
• Don't be annoying
Photo by Jonathan_W on Flickr
23. "I think it’s successful when the
brand comes first but the editor
can add some personality to it."
– Lisa Tant, Flare
Be personal and sincere twitter.com/lisatant
24. "Respect people and engage with
people. I tweet back and listen to
people. I feel that they can send me
information or feedback and they
know I’ll pay attention."
– Lisa Tant, Flare
Converse and engage twitter.com/lisatant
26. "We're taking content we’re already
creating and turning it into content that
is meant to work in a certain space."
– Chris Boutet
Repurpose and be
nationalpost.tumblr.com
where the audience is
27. Look for creative
facebook.com/travelandleisure
revenue opportunities
29. Social media for busy
people
• Create a lineup
• Have a schedule
• Share the workload
• Set limits
• Utilize tools
• Repurpose
Photo by billy liar on Flickr