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InCrowd, Inc.
Physician Use of Social Media
Global Social Media Day
June 30, 2011
Powered by InCrowd
InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676
Physician Use of Social Media
 In celebration of global Social Media Day InCrowd queried
physicians regarding the use of social media in their
medical practice
 N = 100 US based physicians
 35 general oncologists
 33 gastroenterologists
 32 Internal medicine physicians
Thursday June 30th is Social Media day around the globe, we are
interested in learning the ways (if any) you utilize social media in your
medical practice. Listed below are social media tools and uses in a
healthcare setting; please select all of the responses that you currently
utilize in your practice or through the facility where you provide care.
Physician Use of Social Media
10% Facebook Page
8% Twitter/Tweet Chats
5% LinkedIn Page
83% Internet
6% Blogging
3% YouTube
foursquare
Mobile App
52% MD Networking
25% Email
15% Media App
17% Patient Portal
27% Intranet
7% SM Content Sharing
36% Do Not
Use SM
Facebook Twitter & T Chats
LinkedIn Internet
Blogger YouTube Mobile App Foursquare
MD Networking Email
Media App Patient Portal
Intranet SM Content
Do Not Use SM
About InCrowd
We provide real time access to your target audience
We leverage propriety mobile and browser-based technologies to
provide you with immediate market feedback from your Crowds of
physicians, nurses, health care professionals and patients.
How InCrowd Works
• Easy Do-It-Yourself platform
• Micro surveys are short (1-5 questions) but
powerful (choice of 11 question types)
• Micro surveys are sent to CROWDS of pre-
screened, segmented respondents
• Respondents can answer from any
device, anytime and anywhere
• Results delivered in real time
InCrowd Overview
• Data available 24/7
• Intuitive browser-based platform
• 11 different questions types
• Custom Crowds of pre-screened, opted-in respondents
• Respondents answer quickly and honestly with no fatigue
• Instant easy to view data tabulation
• Export and share results via Excel and PowerPoint
InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676

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Physician Use of Social Media Powered by InCrowd June 2011

  • 1. InCrowd, Inc. Physician Use of Social Media Global Social Media Day June 30, 2011 Powered by InCrowd InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676
  • 2. Physician Use of Social Media  In celebration of global Social Media Day InCrowd queried physicians regarding the use of social media in their medical practice  N = 100 US based physicians  35 general oncologists  33 gastroenterologists  32 Internal medicine physicians Thursday June 30th is Social Media day around the globe, we are interested in learning the ways (if any) you utilize social media in your medical practice. Listed below are social media tools and uses in a healthcare setting; please select all of the responses that you currently utilize in your practice or through the facility where you provide care.
  • 3. Physician Use of Social Media 10% Facebook Page 8% Twitter/Tweet Chats 5% LinkedIn Page 83% Internet 6% Blogging 3% YouTube foursquare Mobile App 52% MD Networking 25% Email 15% Media App 17% Patient Portal 27% Intranet 7% SM Content Sharing 36% Do Not Use SM Facebook Twitter & T Chats LinkedIn Internet Blogger YouTube Mobile App Foursquare MD Networking Email Media App Patient Portal Intranet SM Content Do Not Use SM
  • 4. About InCrowd We provide real time access to your target audience We leverage propriety mobile and browser-based technologies to provide you with immediate market feedback from your Crowds of physicians, nurses, health care professionals and patients.
  • 5. How InCrowd Works • Easy Do-It-Yourself platform • Micro surveys are short (1-5 questions) but powerful (choice of 11 question types) • Micro surveys are sent to CROWDS of pre- screened, segmented respondents • Respondents can answer from any device, anytime and anywhere • Results delivered in real time
  • 6. InCrowd Overview • Data available 24/7 • Intuitive browser-based platform • 11 different questions types • Custom Crowds of pre-screened, opted-in respondents • Respondents answer quickly and honestly with no fatigue • Instant easy to view data tabulation • Export and share results via Excel and PowerPoint InCrowd, Inc. | 222 Third Street, Suite 3150 Cambridge, MA 02142 | 617.901.8676