Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well? Check out this presentation on Social Media and Fund-Raising today!

1. Social Media and Fundraising Katrina Kibben Social Media Ninja Monster.com

2. Agenda Why Social Media? Social Media Campaign Wins Social Media Campaign Fails How To Create A Social Media Campaign Discussion

4. Twitter

5. YouTube

6. Slideshare

7. Myspace

9. Stats Donors operate across social media sites: 52% utilize YouTube 12% post on Flickr 9% have Facebook accounts 51% of donors prefer to give online http://mashable.com/2009/03/26/social-media-nonprofit-study/

10. Online or offline? http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm

11. How much do they give? http://mashable.com/2009/03/26/social-media-nonprofit-study/

12. How do they give? http://mashable.com/2009/03/26/social-media-nonprofit-study/

13. Where do they give? http://mashable.com/2009/03/26/social-media-nonprofit-study/

14. What are they talking about? http://mashable.com/2009/03/26/social-media-nonprofit-study/

15. What are they looking for? http://mashable.com/2009/03/26/social-media-nonprofit-study/

16. SOCIAL MEDIA WINS

18. Participation

20. Showcase results

22. Livestrong on Slideshare Social Media Sharing Transparency

24. SEO Optimization

26. Establish credibility

28. Frequent contributions

30. Establish credibility

31. Make your site interactive and easy to navigatehttp://worldvision.org/charity

32. Best practices for websites Social media quick-links Award recognition One-click donation button

33. Red Cross mobile campaign

34. NonProfitLA.com social event

35. E-mail campaigns Is email social media? How to appropriately leverage email? Create warm lead lists 1% to 3% of a nonprofit group's e-mail list would donate money when solicited, at an average of about $80 per person Share timely, relevant information Precautions Paying for email address is a no-no http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html

36. SOCIAL MEDIA FAILS

37. Causes

38. Why they fail No obvious organizational impact No trust Content Execution Timelines Channels

39. MAKING IT WORK

40. It’s all connected

41. What works? LISTEN Call to action focus; not donation focus Clear and achievable goal Short deadlines Leverage networks Make giving easy Recognition

42. Partnering with brands 87% of consumers would switch brands based on association with a good cause 50% of consumers would pay more for products from brands that support cause What’s in it for me?

43. It doesn’t take a ninja… YOU CAN DO THIS AT HOME

44. Making the most of your time CoTweet & Tweetdeck Facebook YouTube Flickr Slideshare Wefollow

45. Tracking your Success

46. Social Evolution "It's an experiment that shows social media is a great way to touch more people," he said, "but it may have a ways to go in terms of raising money." Elliot Bisnow

47. Questions?