Find out what you're missing, and don't be scared to make mistakes as you learn.
Features my favourite social media story from a UK Politician.
Delivered by @Digitangle for Worsley Business Lounge @WBLounge
2. @Digitangle
#trends — Social Media for 2014
Now there are :
• Over 1.15 billion Facebook
• Over 360 million Google+
• Over 215 million Twitter active users
• http://www.jeffbullas.com/2014/01/17/20-social-
media-facts-and-statistics-you-should-know-in-
2014/
6. @Digitangle
You think you’re not technical enough?
• The most serious mistakes in social
media are ignoring social norms.
• The most common mistake is spammy
selling in a social environment. You
wouldn’t start selling watches at a
wedding reception.
10. @Digitangle
Have a sense of humor if it happens to
you
On the second anniversary of the original tweet:
http://www.mirror.co.uk/news/uk-news/ed-balls-day-happened-how-1858086
11. @Digitangle
#twitter — Updates & Activities
• Share interesting content from
industry peers.
• Communicate news updates and
activities like research, events
and new products.
• Participate in occasional one-on-
one interaction.
• Schedule posts if you have a lot
to say right now… you can
overwhelm people.
12. @Digitangle
#facebook — Ways To Get Started
• Learn from the best and follow:
• Companies in your industry
• People/organisations that you find interesting or entertaining
• Encourage your customers to comment, like, and share their
experiences.
• Add photos to your updates
• Add geographic-targeting to new updates (e.g., if you have
shops or offices in a specific locations)
13. @Digitangle
#google+ — Benefits
• Can improve visibility
when customers search
for your services.
• It’s a bit of a quiet party
right now. You can get
established while your
competitors are sleeping.
• Add people to circles to
build relevant networks.
14. @Digitangle
#youtube & #vimeo — Video Content
• Can be used for content such as
music videos, live concerts or
shows, video guides, customer
Q&A.
• There are less people producing
good video content than text
content.
• Can you capitalize on this?
15. @Digitangle
Experiment and have fun
• Track your results – e.g. with
• Google Analytics
• Hootsuite
• Buffer App
• Customer feedback
• Facebook insights
• Keep testing
• Keep learning