Presentation at January 2014 Social Media Breakfast Austin Panel on Predictions for 2014. My predictions on the growth of the Internet of Things.

1. Social Media Breakfast Austin
2014 Predictions: Internet of Things
#SMBAustin #IoT
Kat Mandelstein: PwC Advisory & Social Media Club
Global BOD, Twitter: @katmandelstein,
kat.mandelstein@us.pwc.com, kat@socialmediaclub.org

2. PwC
Internet of Things Defined
"The Internet of Things (IoT) describes the
revolution already under way that is seeing a
growing number of internet enabled devices that
can network and communicate with people, each
other and with other web-enabled gadgets. IoT
refers to a state where Things (e.g. objects,
environments, vehicles and clothing) will have
more and more information associated with them
and may have the ability to sense, communicate,
network and produce new information, becoming
an integral part of the Internet.”
- Technology Strategy Board - IoT Special Interest Group
Source: Internet of Things (IoT) and Machine to Machine Communications (M2M)Challenges and opportunities: Final paper May 2013
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3. PwC
How does Internet of Things Impact Your Life?
Personal
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Home Business Society
 Quantified Self
 Medical
 Tracking
 Automation
 Security
 Appliances
 Operations
 Production
 Distribution
 Natural Disaster
 Transportation
 Defense

4. PwC
How does Social Media Play in Internet of Things?
 Communities around “Things”
 Social Shares tied to “Things”
 Navigating social media via “Things”
 Interactions with “Things” via social tools
 For Marketers: Deeper Social Analytics from “Things”
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5. PwC
Communities Around “Things”
Source: The Nest Community: https://community.nest.com
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6. PwC
Twitter
• Nike+ Fuelband also
comes out on top
with fanbase 4x
competitors.
• FitBit has the highest
engagement with
hashtag usage.
Social shares tied to “Things”
Facebook
• Nike+ Fuelband is
the dominant brand
on Facebook with the
largest fan base.
• Yet in terms of
engagement, Basis
beat out the other
brands.
Source: Unmetric Fitness Bands Social
Shape Up Report October 2013
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YouTube
• Jawbone Up Band
leads on both social
interaction and pure
entertainment.

7. PwC
Navigating Social Media via “Things”
Google Glass Whirlpool Cooktop #CES2014
You can Facebook directly from Cooktop and pull
up recipes from recipe social apps.
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Allows user
to share
video and
photos as you
see them in
real time
navigate and
read social
network
posts.

8. PwC
Interactions with “Things”
Tweeter Feeder
Posts twitpics of birds eating triggered by
motion sensor to enjoy birdwatching.
SmartThings
Home automation that can be tied to mobile or
social media notifications with IFTTT.
Example: Change the color of your
Philips hue lights when you get a new
Facebook Messenger Message.
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Mattel Puppy Tweets
Tag is attached to your dog’s collar,
motion activity is sensed by the tag
and triggers one of 500 humorous
Tweets to Twitter account.

9. PwC
Deeper Social Analytics from “Things”
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Sensoria Fitness Smart Sock by Heapsylon
HAPIfork
Smart Fork
June by Netatmo
Sun-exposure bracelet
measures sun intensity in
real time and monitor your
total daily sun exposure.

10. PwC
The Socioeconomic Impact of the
‘Connected Life’ Over the Next Five Years
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Source: Research conducted by PwC for the GSMA 2013
Download Report: http://bit.ly/1inVCWI

11. PwC
PwC Technology Forecast on IoT
Internet of Things:
Evolving
transactions into
relationships
Download Journal:
http://pwc.to/1biQ1Jo
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