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WOMEN’S WEAR DAILY
mercedes-benz fashion week
       spring 2012
      Katherine Knestrick
       September 19, 2011
       Public Relations
            PAFM


                             1
TABLE OF CONTENTS
i. cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
 ii. table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
iii. friday, 9/9: day one
       - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
       - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
       - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
iv. monday, 9/12: day two
       - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
       - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
       - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
v. tuesday, 9/13: day three
       - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
       - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
       - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
vi. wednesday, 9/14: day four
       - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
       - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
       - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
vii. thursday, 9/15: day five
       - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
       - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
       - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
                viii. top three favorite shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
                  ix. trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
                   x. press release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
                   xi. editor chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
                                                                                                                                              2
DAY ONE
                                          Lead Articles
New Format Sephora Bows
in Meatpacking will be the first
-new meatpacking store
 to feature complete mobile checkout
-the mobile checkout system works with
 wifi and a scanner that looks like a
 mobile phone
-it will allow for more product space,
 since cash wraps will no longer be
 present
-mobile checkout will be added to the
 remaining manhattan sephora boutiques

Topshop Opens Flagship in           20 Years for 10 Corso Como        Guilty Verdict, Small Fine for
                                    - carla sozzani’s 10 corso como
Chicago                               store celebrates its 20th       Galliano
- topshop opens 2nd u.s. flagship     anniversary                     - john galliano found guilty of
  store in chicago, il              - what started off as a photo        uttering racial slurs in paris
- $12 million investment for the      gallery, is now an eclectic     - sentenced to fines of 6,000
  new 49,000 square foot space         fashion boutique                 euros
- topshop plans to continue         - plans on continuing expansion   - galliano is currently in
  expansion within the u.s. over      into china in 2012                treatment
  the next 2 years




                                                                                                          3
In Today’s                                       Top 3 shows...
Issue...
-beauty -fashion        DAY ONE                  - bcbg max azria
                   Issue Content & Top 3 Shows
-legal -people                                   - kimberly ovitz
-policy -fno                                     - cushnie et ochs
-retail
         bcbg max azria           cushnie et ochs




                      kimberly ovitz




                                                                     4
DAY ONE
                                     TOP 3 SHOWS - REVIEWS
       BCBG MAX AZRIA                        KIMBERLY OVITZ                        CUSHNIE ET OCHS

WWD                                   WWD                                  WWD
- pretty silhouettes, but            - subtly chic with a savvy shot of
  needlessly complicated                                                   - overall, a focused collection
                                       sex appeal                          - very strong & charming looks
- mixture of already established     - moody minimalism
  trends                                                                   - fine balance between very sexy &
                                     - looks were very interesting, yet      very chic
- focused trend will not promise       wearable
  success

STYLE.COM                            STYLE.COM                             STYLE.COM
- sporty, but still sexy & flirty     - the mood was dreamy & somber         - doll theme was a nice change
- finale looks were a little too busy - repetitive, yet graceful             - very different color scheme than
- not as tightly focused as most      - hints of utilitarianism, rather than   previous palettes
  recent resort collection              structured essentials                - sexy space-age wear

K.K.                                  K.K.                                  K.K.
-bcbg has come back, yet again       -clever draping added a sensitive     -extremely playful silhouettes
 with looks that you’ve already       touch                                 brought nostalgia to every ex-
 seen before                         -no prints. this made the palette      barbie loving viewer
-unoriginal, and it seems almost      stark and straight forward.          -bright colors added excitement and
 copied from somewhere                however, spring is supposed to be     thrill, which is something that is not
-they seem to have taken the          exciting and experimental, and i      typical of cushnie et ochs
 trend forecasters too literally      felt the absence of prints bring     -while the dresses were enticingly
                                      down the spring flair                 playful, they also had a mature
                                     -flattering silhouettes, bringing out underlay of radiating sexiness
                                      an underlying sex appeal


                                                                                                               5
DAY TWO
                                       Lead Articles
Jacobs/Dior Talks Go On,
Says Proving marc jacobs from
                   Difficult
-actions of moving
 louis vuitton to dior are moving slow
-the switch will force jacobs to spend
 more time in paris
-dior has said that they will take all the
 time they need to find a new designer
 and will continue to consider all
 options
-marc jacobs will be replacing john
 galiano if the switch takes place

Shamask: Back on the              The Olsens’ Latest Gig:           Party Parsing
Runway
                                                                    -followed celebrities and
                                  Creative Heads of Superga          fashion icons around new york
-ronaldus shamask will be         -olsons’ expand experience into    city for pre-fashion week
 returning to the runway           100 year old tennis show          festivities
-show lineup will feature a        company superga                  -valentino was seen
 “desert zen spa” group           -goal is to get brand              performing
-next september, his collection    into large, high-end              kareoke at the
will be feature as an              department stores                 Westway
exhibit                           -upscale spring                   -lindsay lohan
                                   collection will                   showed up at
                                    launch in 2012                   the hambleton
                                                                     after party

                                                                                                     6
In Today’s                                         Top 3 shows...
Issue...
-people -fashion          DAY TWO                  - charlotte ronson
                     Issue Content & Top 3 Shows
-legal -finance                                    - cynthia rowley
-retail -accessory                                 - helmut lang

           helmut lang               cynthia rowley




                      charlotte ronson




                                                                        7
DAY TWO
                                       TOP 3 SHOWS - REVIEWS
       charlotte ronson                        cynthia rowley                         helmut lang

WWD                                    WWD                                   WWD
-fun vibe given off by fluid dresses                                         -successfully playfulness with
                                       -flirtation was key to collection      contrasts
 & the final looks of deep orange      -too-stiff bonded pieces left one
 chiffon                                                                     -draping was playful
                                        wishing for rowley’s lighter touch   -layering of textures added softness
-western look with cool denim          -silk dresses and mixed florals
 patching                                                                     which is not typical of the brand,
                                        kept femininity alive                 but still reflected helmut lang
-sweet slip-dresses & floral prints

STYLE.COM                              STYLE.COM                             STYLE.COM
-tied together by the collections   -combination of athletic                 -giant brush strokes adder the only
 easy silhouette & soft palette      elements & feminine silhouettes          color to the collection: yellow
-the addition to adorned dresses    -animated elements from resort           -very wearable
 felt busy, but femininity felt new -sequin came to life on mirrored         -closing looks were crafty, a new
-hope to see more extras next time runway                                     approach for the couple

K.K.                                   K.K.                                  K.K.
-extremely feminine & wonderful       -a little more rough than what one     -first runway show panned out
 choice of fabrics -- the denim &      would expect from a cynthia            wonderfully as it upheld the image
 chiffon married perfectly             rowley spring collection               of the brand
-exciting but expected, ronson        -however, the stark, harsh prints      -this collection added new
 didn’t shock viewers with each        bring on a sense of appropriate        embellishments, respectively
 new look                              emotion                                approaching lang’s style
-the beautiful finale of deep         -the effect that the lighting had      -the lingerie added sex appeal,
 oranges were romantic and added       on the embellishments was              which is something the customer
                         a stunning    captivating                            will appreciate
                          contrast to                                        -the seldom palette of blacks and
                          the blue                                            whites only made the audience
                          denim                                               appreciate the sporadic additions
                                                                              of yellow hues                  8
DAY THREE
                                          Lead Articles
War of the Watches: Tiffany
Versus Swatch
-3-year partnership between swatch
 group,ltd. & tiffany & co. came to an end
-swatch plans on pursuing a claim
 against tiffany’s, claiming they
 systematically delayed business for
 the couple
-what once was a “historic agreement”
 will soon be a thing of the past

Ralph Lauren Names Hooks            Richemont Gets $37.4M in           Economic Malaise Clouds
New President, Europe               Fakes Case                         Première Vision Forecast
-ralph lauren corp. appoints john   -richemont won $37.4m from         -european economic crisis takes
 hooks as new president              concept designs unlimited, inc.    on the textile industry
-hooks previously worked at          for selling fakes at original     -the industry is expected to
 armani, where he successfully       price                              return, but at a much weaker
 expanded the branch                -cdu racked in up to $30,000 per    pace than others
 internationally                     product at times                  -however, amongst
                                                                        all of the
                                                                        chaos,
                                                                        europeans
                                                                        remain
                                                                        hopeful

                                                                                                         9
In Today’s                                        Top 3 shows...
Issue...
-beauty -fashion       DAY THREE                  - donna karan
                    Issue Content & Top 3 Shows
-legal -finance                                   - carolina herrera
-trade -accessory                                 - thakoon
 shows -textiles
    -media
          donna karan              carolina herrera




                           thakoon




                                                                       10
DAY THREE
                                    TOP 3 SHOWS - REVIEWS
         donna karan                        carolina herrera                         thakoon

WWD                                  WWD                                 WWD
                                                                         -two disparate worlds collided in a
-not beautiful. dull black with     -spot-on. at most chic, au courant    magical way
 white & muddy brown                -geometric approach was a winner     -accomplished goal of “sportif &
-relentless collection               for herrera’s spring collection      more american”
-personal passions trumped          -wonderfully incorporated her        -the most traditional elements
 professional judgement              classics                             became modernizezd

STYLE.COM                            STYLE.COM                           STYLE.COM
-new tribal influenced collection   -relaxed italian feel brought on a   -multicultural versailles rococo
-while some appeared costumey,       romantic touch                       meets kenya’s masai tribe
 her famous ease remained           -herrera tried to accomplish too     -plausibly fearless, but also camp
-one of her most vibrant shows in    much at once                        -floral shirtdress captured the
 a while                            -random trims were not fitting        collection’s verve

K.K.                                 K.K.                                K.K.
-collection consisted of tribal-like -new approach to sharp geo-          -oriental flares on traditional
 ethnic prints that reflected         metrics in soft, contrasting colors western looks made it a worldly
 karan’s recent travels to haiti      successfully reflected the           & united collection
-cool, earth-like palette made it     brand’s image                       -flirty skirts & textured layers
 appropriate for a spring collection -the sparrow print added a dainty,    added taste & an innocent sex
-her sexy silhouettes that scream     soft touch                           appeal
 donna karan remained present        -the collection explicated           -basic pieces became vibrant as the
                                      herrera’s femininity with a touch    western & eastern world collided
                                      of playful boyishness                in thakoon’s latest masterpiece


                                                                                                          11
DAY FOUR
                                         Lead Articles
Madonna, Tory in Talks,
Marni-Lauder In Deal designer
-there is talk that madonna and
 tory burch are in talks of signing each of
 their own fragrance deals with estée
 lauder cos. inc.
-meanwhile, marni’s deal with estée
 lauder is official
-goal is to create a collection of classic
 fragrances, rather than a promotional
 business
-marni’s fragrance is rumored to release
 as early as fall 2012
Charges, Web Margins Weigh Earnest Sewn Seeks Return                  Hudson
on Neiman’s                 to Growth                                 Launches
-360-degree marketing plan will    -earnest sewn is bringing back
 broadly improve customer
 service
                                    previous designer, benjamin
                                    talley smith, as creative
                                                                      Sportswear
                                                                      -Hudson will
-new campaign to launch             director                           introduce
 celebrity stylist, rachel zoe,    -expects to generate $15-18m        sportswear
 reflects new process by making     in wholesale sales this year by    at next
 sure ads are available to every    expanding retail                   coterie show
 market                                                               -in nov, hudson
                                                                       will launch a
                                                                       line of
                                                                       women’s
                                                                       denim with
                                                                       equinox gyms     12
Top 3 shows...
In Today’s
Issue...                  DAY FOUR                  - vera wang
                      Issue Content & Top 3 Shows
-legal     -fashion                                 - badgley mischka
-fragrance -media                                   - hervé léger
-denim     -people

             vera wang               badgley mischka




                           hervé léger




                                                                        13
DAY FOUR
                                      TOP 3 SHOWS - REVIEWS
          vera wang                          badgley mischka                          hervé léger

WWD                                   WWD                                    WWD
-intricate layering of airy fabrics cut -southern-belle feel with yards of   -polished metal embroidery gave it
 & crafted with incredible attention tiers & peplums                          a sexy vixen look
 to detail                                                                   -woven, braided, macramé touches
                                        -mixing lovely with leathers &        added a crafty, navajo feel
-delicate, ethereal & wonderful          sequin called for a disjointed
-beautiful, but not entirely                                                 -effort for newness looked forced &
                                         presentation their best              tricky
 wearable

STYLE.COM                             STYLE.COM                              STYLE.COM
-very different than her usual      -edgy collaboration with mark +     -armor theme with tribal motifs read
-trippy colors inspired by 18th      james collection into main line     dystopian warrior princess
 century wallpaper                  -more shape left swish appeal       -things were fierce enough, but knee
-too much fairy-tale for real world absent                               high gladiator boots underscored it
 wear                               -eye catching bows & bright palette -strung with bits of danger & power

K.K.                                  K.K.                                   K.K.
-psychedelic prints were far from     -this season, badgley mischka          -the collection resembled a
 wang’s usual traditional approach     took a more structured approach        concoction of navajo meets
-the collection was bold and           to it’s feminine silhouette            egyptian princess meets gladiator
 beautifully cohesive                 -the brilliant colors made one         -this collection seduced the
-however, it lacked a real sense of    thirst for spring                      audience with teasing cut-outs on
 wearability                          -ruffled skirts & pleated gathers       their well-known form fitting
                                       made it flirty, bouncy & wearable      silhouette
                                                                             -however, the colors seemed a bit
                                                                              grim for a spring collection


                                                                                                            14
DAY FIVE
                                          Lead Articles
Constans to Succeed
Carcelle at Vuitton
-new chief executive officer & a new
 artistic director will be added to louis
 vuitton next year
-jodi constans will succeed yves carcelle
-however, carcelle will still remain on
 the executive committee & will take
 “strategic roles” when needed

Kellwood Sets New Mall               JustFab Links with Kimora       Mitchells Family to Renovate
Chain                                Lee Simmons                     Wilkes Bashvord
-kellwood co. is launching a new     -simmons will take hold of      -wilkes bashford will undergo
 mall-based retail store called       online fashion retailer         renovations next month that
 lamb & flag                          justfab.com                     will increase selling space by
-serving 18-25 year olds with rock   -well aware of e-commerce,       35%
 & roll tinged aesthetic              simmons has almost 1 million   -renovations are being done by
                                      twitter followers               gensler, a san francisco-based
                                                                      design firm that is a part of the
                                                                      mitchell gold + bob williams
                                                                      family


                                                                                                          15
In Today’s                                                 Top 3 shows...
Issue...
-luxury    -men’s fashion
                                  DAY FIVE                 -michael kors
                             Issue Content & Top 3 Shows
-retail    -men’s footwear                                 -narcisco rodriguez
-media     -men’s retail                                   -3.1 phillip lim
-fashion   -internet

               michael kors               narcisco rodriguez




                                3.1 phillip lim




                                                                             16
DAY FIVE
                                      TOP 3 SHOWS - REVIEWS
         michael kors                        narcisco rodriguez                       3.1 phillip lim

WWD                                   WWD                                    WWD
-deep connection to nature, but                                          -sorbet colors created a chill
                                      -impressive collection that pulsed palette cleanser
 also comfort & modernity              with variety
-artisanal sensibility that rugged                                       -message seemed to be sporty
                                      -some looks crossed from            minimalism
 off refined                           confusing to complicated
-palette looked drab, tempering                                          -lim seemed to complicate looks
                                      -dramatic & fascinatingly strange   by adorning models as streamers
 with the joy & sex appeal

STYLE.COM                             STYLE.COM                              STYLE.COM
-inspiration came from africa this    -wasn’t complex for complexity’s       -color palette was refreshingly airy
 season                                sake                                   and minimal
-cohesive without misstep             -results were elegant & crisp          -guiding principal of “sophisticated
-demonstrated exotic prints in an     -finale dress is contender for dress    youth”
 easy-american manner                  of the week                           -different approach of ny designer

K.K.                                  K.K.                                   K.K.
-safari look added an exotic touch    -bold, contrasting geometrics          -soft pastel-like sorbet palette
 to the typical michael kors show      created a striking pop and             was a deliciously surprise coming
-feathers and life-like animal         edginess                               from phillip lim
 prints created a consistent and      -minimal-like silhouettes took         -while minimal, each look was
 cohesive collection                   away from the femininity of the        unique & posessed its own
-this time, kors maintained a sexy,    show                                   personality
 feminine silhouette throughout       -began harsh, but ended quietly        -it looked very comfortable &
                         the entire    with lovely white dresses              casually wearable
                          show


                                                                                                              17
TOP 3 FAVORITE SHOWS
tory burch
-boho-chic with a twenties flare
-tory managed to uphold her
 name as she put on her first
 ever runway show at fashion
 week
-bright colors & feminine
 silhouettes add a subtle
 nostalgic & romantic appeal
                                                  rebecca taylor
                                           -soft geometric prints create a
                                            romantic & feminine feel
                                           -flowy fabrics & whimsical
                                            touches make the collection
                                            playful
                                           -suits are tailored in a way that is
                                            flattering to the rebecca taylor
                                            woman

ralph lauren
-this is yet again another romantic
 love story of feminine
 silhouettes & flirty accessories
-soft floral prints created a sense
 of ease & comfort & appeared
                    effortless
                    -feathery boas
                     enhanced the
                     “paris in the 20’s”
                     emotion                                                 18
SPRING 2012 TRENDS
secret garden
 -vibrant florals with a
  bold, hawaiian kick
 -spicy oriental flowers
  added pizazz
 -soft florals brought




                                                                                                                                                                                    diane von furtsenberg
 on
  an incredibly feminine




                                                                                                       badgley mischka




                                                                                                                                                                                                                               oscar de la renta
  touch




                                                                                                                                                   isaac mizrahi




                                                                                                                                                                                                                                                                karen walker
                                         tadashi shoji
 -1970’s wallpaper
 florals
  managed to appear on




                                                                                 suno
  the runway in a quite
  tasteful way

                                                                                                                                                                   roaring twenties
                                                                                                                                                                    -as we look forward to
                                                                                                                                                                     spring 2012, we take a look
                                                                                                                                                                     back at the 1920’s
                                                                                                                                                                    -”the great gatsby” inspired




                                                                                                                         oscar de la renta
                                                                                                                                                                     attitude
                                                                                                                                                                    -loose-fit flapper-inspired
                                                         ralph lauren
              marc jacobs




                                                                                                                                                                     dresses with charming
                            tory burch




                                                                                        marchesa
  derek lam




                                                                                                                                                                     embellishments dripped
                                                                                                                                                                     with romance and
                                                                                                                                                                     glamour

lesson learned
 -coloring books? geometry?
   these vibrant crayola-like
   colors flaunted the runway
                                                                                                   marc by marc jacobs




 -these looks were strikingly
                                                                                                                                             victoria beckham
   crisp with sharp geometric




                                                                                                                                                                                                            carolina herrera
   edges, adding a sense of neat

                                                                                                                                                                    yigal azrouel
   professionalism & sophistication
                                                                        reed karoff




                                                                                                                                                                                                                                                   ohne titel
                     -contrasting
                      colors at
                      flawlessly
                      striking
                      angles
 -                                                                                                                                                                                                                                                                             19
WWD PR Project

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WWD PR Project

  • 1. WOMEN’S WEAR DAILY mercedes-benz fashion week spring 2012 Katherine Knestrick September 19, 2011 Public Relations PAFM 1
  • 2. TABLE OF CONTENTS i. cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ii. table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 iii. friday, 9/9: day one - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 iv. monday, 9/12: day two - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 v. tuesday, 9/13: day three - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 vi. wednesday, 9/14: day four - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 vii. thursday, 9/15: day five - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 viii. top three favorite shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 ix. trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 x. press release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 xi. editor chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2
  • 3. DAY ONE Lead Articles New Format Sephora Bows in Meatpacking will be the first -new meatpacking store to feature complete mobile checkout -the mobile checkout system works with wifi and a scanner that looks like a mobile phone -it will allow for more product space, since cash wraps will no longer be present -mobile checkout will be added to the remaining manhattan sephora boutiques Topshop Opens Flagship in 20 Years for 10 Corso Como Guilty Verdict, Small Fine for - carla sozzani’s 10 corso como Chicago store celebrates its 20th Galliano - topshop opens 2nd u.s. flagship anniversary - john galliano found guilty of store in chicago, il - what started off as a photo uttering racial slurs in paris - $12 million investment for the gallery, is now an eclectic - sentenced to fines of 6,000 new 49,000 square foot space fashion boutique euros - topshop plans to continue - plans on continuing expansion - galliano is currently in expansion within the u.s. over into china in 2012 treatment the next 2 years 3
  • 4. In Today’s Top 3 shows... Issue... -beauty -fashion DAY ONE - bcbg max azria Issue Content & Top 3 Shows -legal -people - kimberly ovitz -policy -fno - cushnie et ochs -retail bcbg max azria cushnie et ochs kimberly ovitz 4
  • 5. DAY ONE TOP 3 SHOWS - REVIEWS BCBG MAX AZRIA KIMBERLY OVITZ CUSHNIE ET OCHS WWD WWD WWD - pretty silhouettes, but - subtly chic with a savvy shot of needlessly complicated - overall, a focused collection sex appeal - very strong & charming looks - mixture of already established - moody minimalism trends - fine balance between very sexy & - looks were very interesting, yet very chic - focused trend will not promise wearable success STYLE.COM STYLE.COM STYLE.COM - sporty, but still sexy & flirty - the mood was dreamy & somber - doll theme was a nice change - finale looks were a little too busy - repetitive, yet graceful - very different color scheme than - not as tightly focused as most - hints of utilitarianism, rather than previous palettes recent resort collection structured essentials - sexy space-age wear K.K. K.K. K.K. -bcbg has come back, yet again -clever draping added a sensitive -extremely playful silhouettes with looks that you’ve already touch brought nostalgia to every ex- seen before -no prints. this made the palette barbie loving viewer -unoriginal, and it seems almost stark and straight forward. -bright colors added excitement and copied from somewhere however, spring is supposed to be thrill, which is something that is not -they seem to have taken the exciting and experimental, and i typical of cushnie et ochs trend forecasters too literally felt the absence of prints bring -while the dresses were enticingly down the spring flair playful, they also had a mature -flattering silhouettes, bringing out underlay of radiating sexiness an underlying sex appeal 5
  • 6. DAY TWO Lead Articles Jacobs/Dior Talks Go On, Says Proving marc jacobs from Difficult -actions of moving louis vuitton to dior are moving slow -the switch will force jacobs to spend more time in paris -dior has said that they will take all the time they need to find a new designer and will continue to consider all options -marc jacobs will be replacing john galiano if the switch takes place Shamask: Back on the The Olsens’ Latest Gig: Party Parsing Runway -followed celebrities and Creative Heads of Superga fashion icons around new york -ronaldus shamask will be -olsons’ expand experience into city for pre-fashion week returning to the runway 100 year old tennis show festivities -show lineup will feature a company superga -valentino was seen “desert zen spa” group -goal is to get brand performing -next september, his collection into large, high-end kareoke at the will be feature as an department stores Westway exhibit -upscale spring -lindsay lohan collection will showed up at launch in 2012 the hambleton after party 6
  • 7. In Today’s Top 3 shows... Issue... -people -fashion DAY TWO - charlotte ronson Issue Content & Top 3 Shows -legal -finance - cynthia rowley -retail -accessory - helmut lang helmut lang cynthia rowley charlotte ronson 7
  • 8. DAY TWO TOP 3 SHOWS - REVIEWS charlotte ronson cynthia rowley helmut lang WWD WWD WWD -fun vibe given off by fluid dresses -successfully playfulness with -flirtation was key to collection contrasts & the final looks of deep orange -too-stiff bonded pieces left one chiffon -draping was playful wishing for rowley’s lighter touch -layering of textures added softness -western look with cool denim -silk dresses and mixed florals patching which is not typical of the brand, kept femininity alive but still reflected helmut lang -sweet slip-dresses & floral prints STYLE.COM STYLE.COM STYLE.COM -tied together by the collections -combination of athletic -giant brush strokes adder the only easy silhouette & soft palette elements & feminine silhouettes color to the collection: yellow -the addition to adorned dresses -animated elements from resort -very wearable felt busy, but femininity felt new -sequin came to life on mirrored -closing looks were crafty, a new -hope to see more extras next time runway approach for the couple K.K. K.K. K.K. -extremely feminine & wonderful -a little more rough than what one -first runway show panned out choice of fabrics -- the denim & would expect from a cynthia wonderfully as it upheld the image chiffon married perfectly rowley spring collection of the brand -exciting but expected, ronson -however, the stark, harsh prints -this collection added new didn’t shock viewers with each bring on a sense of appropriate embellishments, respectively new look emotion approaching lang’s style -the beautiful finale of deep -the effect that the lighting had -the lingerie added sex appeal, oranges were romantic and added on the embellishments was which is something the customer a stunning captivating will appreciate contrast to -the seldom palette of blacks and the blue whites only made the audience denim appreciate the sporadic additions of yellow hues 8
  • 9. DAY THREE Lead Articles War of the Watches: Tiffany Versus Swatch -3-year partnership between swatch group,ltd. & tiffany & co. came to an end -swatch plans on pursuing a claim against tiffany’s, claiming they systematically delayed business for the couple -what once was a “historic agreement” will soon be a thing of the past Ralph Lauren Names Hooks Richemont Gets $37.4M in Economic Malaise Clouds New President, Europe Fakes Case Première Vision Forecast -ralph lauren corp. appoints john -richemont won $37.4m from -european economic crisis takes hooks as new president concept designs unlimited, inc. on the textile industry -hooks previously worked at for selling fakes at original -the industry is expected to armani, where he successfully price return, but at a much weaker expanded the branch -cdu racked in up to $30,000 per pace than others internationally product at times -however, amongst all of the chaos, europeans remain hopeful 9
  • 10. In Today’s Top 3 shows... Issue... -beauty -fashion DAY THREE - donna karan Issue Content & Top 3 Shows -legal -finance - carolina herrera -trade -accessory - thakoon shows -textiles -media donna karan carolina herrera thakoon 10
  • 11. DAY THREE TOP 3 SHOWS - REVIEWS donna karan carolina herrera thakoon WWD WWD WWD -two disparate worlds collided in a -not beautiful. dull black with -spot-on. at most chic, au courant magical way white & muddy brown -geometric approach was a winner -accomplished goal of “sportif & -relentless collection for herrera’s spring collection more american” -personal passions trumped -wonderfully incorporated her -the most traditional elements professional judgement classics became modernizezd STYLE.COM STYLE.COM STYLE.COM -new tribal influenced collection -relaxed italian feel brought on a -multicultural versailles rococo -while some appeared costumey, romantic touch meets kenya’s masai tribe her famous ease remained -herrera tried to accomplish too -plausibly fearless, but also camp -one of her most vibrant shows in much at once -floral shirtdress captured the a while -random trims were not fitting collection’s verve K.K. K.K. K.K. -collection consisted of tribal-like -new approach to sharp geo- -oriental flares on traditional ethnic prints that reflected metrics in soft, contrasting colors western looks made it a worldly karan’s recent travels to haiti successfully reflected the & united collection -cool, earth-like palette made it brand’s image -flirty skirts & textured layers appropriate for a spring collection -the sparrow print added a dainty, added taste & an innocent sex -her sexy silhouettes that scream soft touch appeal donna karan remained present -the collection explicated -basic pieces became vibrant as the herrera’s femininity with a touch western & eastern world collided of playful boyishness in thakoon’s latest masterpiece 11
  • 12. DAY FOUR Lead Articles Madonna, Tory in Talks, Marni-Lauder In Deal designer -there is talk that madonna and tory burch are in talks of signing each of their own fragrance deals with estée lauder cos. inc. -meanwhile, marni’s deal with estée lauder is official -goal is to create a collection of classic fragrances, rather than a promotional business -marni’s fragrance is rumored to release as early as fall 2012 Charges, Web Margins Weigh Earnest Sewn Seeks Return Hudson on Neiman’s to Growth Launches -360-degree marketing plan will -earnest sewn is bringing back broadly improve customer service previous designer, benjamin talley smith, as creative Sportswear -Hudson will -new campaign to launch director introduce celebrity stylist, rachel zoe, -expects to generate $15-18m sportswear reflects new process by making in wholesale sales this year by at next sure ads are available to every expanding retail coterie show market -in nov, hudson will launch a line of women’s denim with equinox gyms 12
  • 13. Top 3 shows... In Today’s Issue... DAY FOUR - vera wang Issue Content & Top 3 Shows -legal -fashion - badgley mischka -fragrance -media - hervé léger -denim -people vera wang badgley mischka hervé léger 13
  • 14. DAY FOUR TOP 3 SHOWS - REVIEWS vera wang badgley mischka hervé léger WWD WWD WWD -intricate layering of airy fabrics cut -southern-belle feel with yards of -polished metal embroidery gave it & crafted with incredible attention tiers & peplums a sexy vixen look to detail -woven, braided, macramé touches -mixing lovely with leathers & added a crafty, navajo feel -delicate, ethereal & wonderful sequin called for a disjointed -beautiful, but not entirely -effort for newness looked forced & presentation their best tricky wearable STYLE.COM STYLE.COM STYLE.COM -very different than her usual -edgy collaboration with mark + -armor theme with tribal motifs read -trippy colors inspired by 18th james collection into main line dystopian warrior princess century wallpaper -more shape left swish appeal -things were fierce enough, but knee -too much fairy-tale for real world absent high gladiator boots underscored it wear -eye catching bows & bright palette -strung with bits of danger & power K.K. K.K. K.K. -psychedelic prints were far from -this season, badgley mischka -the collection resembled a wang’s usual traditional approach took a more structured approach concoction of navajo meets -the collection was bold and to it’s feminine silhouette egyptian princess meets gladiator beautifully cohesive -the brilliant colors made one -this collection seduced the -however, it lacked a real sense of thirst for spring audience with teasing cut-outs on wearability -ruffled skirts & pleated gathers their well-known form fitting made it flirty, bouncy & wearable silhouette -however, the colors seemed a bit grim for a spring collection 14
  • 15. DAY FIVE Lead Articles Constans to Succeed Carcelle at Vuitton -new chief executive officer & a new artistic director will be added to louis vuitton next year -jodi constans will succeed yves carcelle -however, carcelle will still remain on the executive committee & will take “strategic roles” when needed Kellwood Sets New Mall JustFab Links with Kimora Mitchells Family to Renovate Chain Lee Simmons Wilkes Bashvord -kellwood co. is launching a new -simmons will take hold of -wilkes bashford will undergo mall-based retail store called online fashion retailer renovations next month that lamb & flag justfab.com will increase selling space by -serving 18-25 year olds with rock -well aware of e-commerce, 35% & roll tinged aesthetic simmons has almost 1 million -renovations are being done by twitter followers gensler, a san francisco-based design firm that is a part of the mitchell gold + bob williams family 15
  • 16. In Today’s Top 3 shows... Issue... -luxury -men’s fashion DAY FIVE -michael kors Issue Content & Top 3 Shows -retail -men’s footwear -narcisco rodriguez -media -men’s retail -3.1 phillip lim -fashion -internet michael kors narcisco rodriguez 3.1 phillip lim 16
  • 17. DAY FIVE TOP 3 SHOWS - REVIEWS michael kors narcisco rodriguez 3.1 phillip lim WWD WWD WWD -deep connection to nature, but -sorbet colors created a chill -impressive collection that pulsed palette cleanser also comfort & modernity with variety -artisanal sensibility that rugged -message seemed to be sporty -some looks crossed from minimalism off refined confusing to complicated -palette looked drab, tempering -lim seemed to complicate looks -dramatic & fascinatingly strange by adorning models as streamers with the joy & sex appeal STYLE.COM STYLE.COM STYLE.COM -inspiration came from africa this -wasn’t complex for complexity’s -color palette was refreshingly airy season sake and minimal -cohesive without misstep -results were elegant & crisp -guiding principal of “sophisticated -demonstrated exotic prints in an -finale dress is contender for dress youth” easy-american manner of the week -different approach of ny designer K.K. K.K. K.K. -safari look added an exotic touch -bold, contrasting geometrics -soft pastel-like sorbet palette to the typical michael kors show created a striking pop and was a deliciously surprise coming -feathers and life-like animal edginess from phillip lim prints created a consistent and -minimal-like silhouettes took -while minimal, each look was cohesive collection away from the femininity of the unique & posessed its own -this time, kors maintained a sexy, show personality feminine silhouette throughout -began harsh, but ended quietly -it looked very comfortable & the entire with lovely white dresses casually wearable show 17
  • 18. TOP 3 FAVORITE SHOWS tory burch -boho-chic with a twenties flare -tory managed to uphold her name as she put on her first ever runway show at fashion week -bright colors & feminine silhouettes add a subtle nostalgic & romantic appeal rebecca taylor -soft geometric prints create a romantic & feminine feel -flowy fabrics & whimsical touches make the collection playful -suits are tailored in a way that is flattering to the rebecca taylor woman ralph lauren -this is yet again another romantic love story of feminine silhouettes & flirty accessories -soft floral prints created a sense of ease & comfort & appeared effortless -feathery boas enhanced the “paris in the 20’s” emotion 18
  • 19. SPRING 2012 TRENDS secret garden -vibrant florals with a bold, hawaiian kick -spicy oriental flowers added pizazz -soft florals brought diane von furtsenberg on an incredibly feminine badgley mischka oscar de la renta touch isaac mizrahi karen walker tadashi shoji -1970’s wallpaper florals managed to appear on suno the runway in a quite tasteful way roaring twenties -as we look forward to spring 2012, we take a look back at the 1920’s -”the great gatsby” inspired oscar de la renta attitude -loose-fit flapper-inspired ralph lauren marc jacobs dresses with charming tory burch marchesa derek lam embellishments dripped with romance and glamour lesson learned -coloring books? geometry? these vibrant crayola-like colors flaunted the runway marc by marc jacobs -these looks were strikingly victoria beckham crisp with sharp geometric carolina herrera edges, adding a sense of neat yigal azrouel professionalism & sophistication reed karoff ohne titel -contrasting colors at flawlessly striking angles - 19