Mobile Signals powered by Dentsu Aegis Network

1. MOBILE SIGNALS
DECEMBER 2017

2. Source: Heise, November 2017 MOBILE SIGNALS | DECEMBER 2017
The "intelligent patch" monitors the wound healing
and reports irregularities via app to doctor and patient.

3. Source: W&V, November 2017 MOBILE SIGNALS | DECEMBER 2017
80% of all Instagram users
follow a company.
+

4. Source: Horizont, December 2017 MOBILE SIGNALS | DECEMBER 2017
48%
The use of emojis
leads to
more interaction on
Instagram.

5. Source: Research 2 Guidance, December 2017 MOBILE SIGNALS | DECEMBER 2017
325.000
apps in the healthcare
section in 2017.
There were

6. Source: intelliAd E-Commerce Branchenindex Q3/2017, December 2017 MOBILE SIGNALS | DECEMBER 2017
58%
of all online purchases of jewelry &
accessories take place via mobile.
LADIESWEAR 43%
MENSWEAR
FASHION GENERALISTS
SPORTS FASHION
JEWELRY & ACCESSOIRES
35%
58%
54%
62%
31%
27%
46%
58%
43%
MOBILE TRAFFIC MOBILE SALES

7. Source: Magna, November 2017 MOBILE SIGNALS | DECEMBER 2017
47%.
Interactive video ads
extend the attention span
with the brand by

8. Source: App Annie, December 2017 MOBILE SIGNALS | DECEMBER 2017
31%
of iPhone streaming
users have more than
four video streaming
apps on their device.

9. Source: Techcrunch, November 2017 MOBILE SIGNALS | DECEMBER 2017
Facebook is testing a way to
send out mass advertising to
desired target groups via
Messenger.

10. Source: Juniper Research, November 2017 MOBILE SIGNALS | DECEMBER 2017
In 2017
coupons will be
delivered by chatbots.
25MIO

11. Source: Futurebiz, November 2017 MOBILE SIGNALS | DECEMBER 2017
49%
of active Snapchat users are not
active on Facebook the same day.
USAGE OF OTHER PLATFORM NEXT
TO SNAPCHAT ON SAME DAY
EXCLUSIVE USAGE OF
SNAPCHAT ON SAME DAY
4951 5248 937
+ + +

12. Source: Horizont, November 2017 MOBILE SIGNALS | DECEMBER 2017
33% of digitale usage time is
spent on social platforms.
Only
SOCIAL
VIDEO
STREAMING
MUSIC
STREAMING
NEWS OTHER
33% 16% 16% 13% 22%

13. Source: Bitkom, December 2017 MOBILE SIGNALS | DECEMBER 2017
33%
TABLET
28%
SMARTPHONE
26%
FITNESS TRACKER
For Christmas, every 3. German wants to a
purchase a tablet for himself or to give away.

14. Source: Purdue Universität, November 2017 MOBILE SIGNALS | DECEMBER 2017
A scientific paper from
Purdue University has found
fatalities from the
Pokémon Go app.
256
DON‘T
AND DRIVE!

15. KATAJUN SORUSCH
Director Mobile Marketing
Johannstraße 37
40476 Düsseldorf
E-Mail: katajun.sorusch@dentsuaegis.com
Tel: +49 (0)211 977 69 230
Mobil: +49 (0)172 206 73 55