This document outlines six ideas for advertising an energy drink called IRN-BRU. Idea 1 is to put the IRN-BRU advertisement on a sports bag that would be seen by different audiences as the sports member travels. Idea 2 is to create a unique shaped bottle for the drink that would promote the brand both by its design and by others seeing someone drink from it. Idea 3 suggests making IRN-BRU branded sports thermals to advertise to both male and female audiences at various sporting venues. Idea 4 is a simple poster design, but the document notes that every brand does posters so something more original is preferred. Ideas 5 and 6 involve vehicle wrappings using a bus or motorcycle, but these are deemed less

1. Messy – This will show the audience
that the company doesn’t really try
and it won’t make the product sell. It
will also look like an amateur has
created the advertisement.
New – Will the layout I
use be new and
original?
Orange, Blue and Silver.
Neat – This will show
Bright and
professionalism to the
Bold.
audience if everything is done
to look clean and tidy.
Dark.
Colour schemes
House Style
Old – Will the house style I
use be from an original
IRN-BRU advert?
Mind map
Products
Sports Bag
Sports Bottle
Poster
Sports Thermals
Sports Equipment
Fonts
Bright – This will
stand out to the
audience and draw
them to the
advertisement.
Billboard
Cardboard
cut out
leaflet
Football/Rugby
boots
Using these colours will help to
make the product stand out to
the public and draw them in.
Original colours of
IRN-BRU adverts.
Complicated – This kind of font
will be difficult for the
audience to read and will put
them off looking at the
advertisement.
Simple – This will
ensure that the
audience can read
easily.
Bold – This will
be nice and easy
for the audience
to read.

2. IDEA 1 –
This is one of my first ideas, stereotypically
when people think of energy drinks it
makes them think of sports, so for my
product advertisement I thought that I
would put an IRN-BRU advertisement on to
a sports bag, this is a good idea because
whilst playing sports you will often travel
around to different venues, so by having
the advertisement on the bag, it will follow
the sports member venue to venue and
over time a lot of people will see it.
I think that there is a strong chance of me
using this as an advertisement as it’s
different, and original, something that
people won’t have seen before, as I have
found out via looking at sports bags. I could
also do something similar to go with it as a
pair to make more of a profit or make more
sales.
This could be a new era for advertising.

3. IDEA 2 –
This is the second idea, after some time of
thinking I thought that this could possibly
go with the sports bag as a pair to make it
sell more.
The shape of the bottle for this drink is
individual and different to the typical water
bottle shape, which is something I find
interesting because it’s different to look at,
and it’s original. This is a good promotional
factor to use because when someone is
seen drinking from the bottle they will
think that they are drinking IRN-BRU, this is
good because it promotes the drink with
the bottle and it’s also promoting the drink
by someone else drinking it, this will make
the audience or anyone that see’s want to
try the drink.
This bottle will also be different to others
as well because the bottom circle will have
solid re-usable ice in to keep their drink
nice and cool. This is also showing the
products are recyclable.

4. IDEA 3 –
I think that this is a good idea because
again people link energy drinks to sports
because of other advertisements, so this is
why I thought of doing sports thermals for
people to wear.
Again as the sports people travel around
to different venues different audiences
from different places will see it and feel as
if they want to try the product, if I where
to do this, I could also do a male and
female version, this will gain more of an
audience this way rather than targeting it
to one specific group of people.
Looking over different thermals for sports I
haven’t seen any thermals with
advertisements on, so this shows that this
is a new and different idea being brought
out to the public, which will be interesting
to see the audiences reaction and
feedback. This could launch new ways of
advertising.

5. IDEA 4 –
This is a simple poster design for an energy
drink and is the sort of thing that I could
do for my advertisement, though every
advertisement does this, so this is why I’m
opting to do something different that
hasn’t been thought of.
If I where to do a poster I think more or
less everything would be the same, as in
having a big image of the product looking
really powerful and then bold text that
catches your eye.

6. IDEA 5 –
This bus advertisement is one of the most
common advertisements and I won’t be
using this one because of how un-original
it is.
This is a good way of advertising in one
way because lots of people will see it, but
because of how old this kind of
advertisement is not many people will
tend to look at them anymore, though it’s
still a good idea because the bus will be
traveling around to different places so it
creates a big audience.

7. IDEA 6 –
This is similar to the bus advertisement.
This advertisement is good because of the
way that the motor bike will be traveling
around to lots of different places so lots of
people would see it, with it being a racing
bike it will also be on TV competing in
races so this means it will be being shown
all over the world and created new
audiences, though as the same time
because of the speed that it will be
traveling at it will be difficult for different
people to see.
On the second one I like the idea of the
bike being in the logo of the product
because straight away people will know
what the product is and it’s really different
looking to other bikes which makes It
really interesting to look at, they have also
stuck with the same colour theme on this,
so this kind of motorbike could be
considered as a promotional product.
To go with these two I could also create a
matching helmet.