Trends in Mobile Apps (2011)
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Emerging Trends in Mobile Apps by Katie Lips for BCS (British Computer Society). This presentation covers emerging trends in mobile apps from App Store ecosystems to App Discovery tools, to tech ticks, to new departures for publishers. It's for anyone interested in the mobile apps space.
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Trends in Mobile Apps (2011)
- 1. TRENDS IN MOBILE APPS Katie Lips Mobile Consultant @katielips
- 2. Today’s Talk • Where are we at? • 5 trends • What’s next?
- 3. My first Mobile App 2004
- 4. My first iPhone App 2008
- 5. My first iPhone App 2008
- 6. Reports & Papers 2008-10
- 7. My first Android App 2009
- 8. My first Android App 2009
- 9. Little World Gifts 2010
- 10. Little World Gifts 2010
- 11. MOBILE STRATEGIST 2011
- 12. WHERE ARE WE AT?
- 13. Who’s in the lead?
- 14. But what about apps?
- 15. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 16. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 17. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 18. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 19. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 20. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 21. But what about apps? Number of OS / OEM App Store Number of Apps Developers Downloads iOS iTunes 400,000 10 billion 200,000 Android Android Market 200,000 3 billion 180,000 Ovi Ovi Store 30,000 1 billion? 400,000 Blackberry Blackberry App World 20,000 1 billion 350,000 Windows 7 Windows Phone Marketplace 11,000 1 billion? 300,000 HP WebOS App Catalogue 6,000 1 billion? ?
- 22. Reaching customers • Pros and cons to single ecosystem • Single platform + rollout is common • It depends where your customers are
- 23. What about Tablets? • Still super early in terms of tablets • The OS will have an impact • iPad has done some things we thought it would and more
- 25. Did it come true? • 1. iPad will end the fascination with small. • 2. iPads will replace business laptops. • 3. iPad will force a decline in single use devices. • 4. iPad is new computing: not just casual but social. • 5. TV will become both more solitary & social. • 6. iPad will let us all feel it’s ok just to consume.
- 26. Did it come true? • 7. iPad will be a great Gaming platform. • 8. iPad will be good for the music industry. • 9. iPad could transform the publishing industry. • 10. iPad will change the delivery of healthcare. • 11. iPad will revolutionise Teaching and Learning. • 12. iPad... Coming to a car showroom near you.
- 27. Did it come true? • 13. iPad... Coming to a museum near you. • 14. iPad will make Design more important. • 15. iPad will us make happy to pay more. • 16. iPad could revolutionise TV. • 17. iPad will favour fewer, but better developers.
- 28. Apps in March 2011 • iPhone App Market is maturing • Other app ecosystems are doing well • Full impact of iPad yet to be seen • Whilst tablets are hugely exciting, there’s still room for innovation in apps on phones
- 30. Books
- 31. Books
- 32. Publishing
- 33. Publishing
- 34. Publishing
- 35. TREND2 GAMES BIGGEST EARNER
- 36. Games
- 37. Games
- 38. Games Stats "The two leading Western mobile games publishers, EA Mobile and Gameloft, reported record annual revenues of $215m and $187m respectively. For both publishers, the strong 2010 performance was largely driven by the continued success of their games for Apple's iOS (iPhone, iPad, iPod Touch devices)." - Mobile Market Monitor: Games Q4 2010
- 39. Games Stats* • In iOS Games make up 50% of app revenue • Whilst Games make up only 17% of apps *From http://www.mobilemarketer.com/cms/news/gaming/6519.html
- 40. Games Stats* • “For EA, 75% of mobile game revenue comes from iTunes App Store” - Elizabeth Harz, Senior VP Global Sales, Electronic Arts *From http://www.mobilemarketer.com/cms/news/gaming/6519.html
- 45. “I don’t want loads of apps...”
- 46. “I don’t want loads of apps...” “Just some really cool ones!”
- 48. App Discovery • New app stores on the web • Niche app stores • Apps to help you find apps • More categories • Sites to let you share your apps • App bookmark services
- 50. EXPECT NEW ENTRANTS TO THIS SPACE
- 51. TREND 4 TECH TRICKS STILL WOW CROWDS
- 52. Garageband
- 53. Instagram
- 54. TREND 5 IT’S NOT JUST iOS!
- 55. Mobile Expansion • Where do brands go after iPhone? • Increased interest in Android • Mobile Web for x-platform strategy • Tablet strategy - Android, iPad, WebOS
- 56. Mobile Expansion - appcelerator.com
- 57. WEB APPS PRICE WARS LESS ADS MORE TABLETS MOBILE WEB KILLS APPS WHAT’S NEXT? NFC PAID CONTENT MOBILE COMMERCE BETTER ADS HTML5
- 58. THANKS! @katielips katielips@me.com
Hinweis der Redaktion
- This presentation was given at BCS London on 24th March 2011.\nhttp://www.bcs.org/ \n
- Today we’ll cover some emerging trends in mobile apps. And take a look at what’s next.\n\n
- I started working with mobile in 2004. Back then it was really hard to reach users as an independent developer or small business. Treasuremytext saves millions of messages for users around the world. For some it is the ultimate mobile app. http://www.treasuremytext.com/ It’s really a web app!\n
- My first iPhone app project was in the early days of iPhone. We were one of the first 4000 iPhone developers to get approved onto the programme. This was a super exciting time. Coffee Buzz was designed as a vehicle to discuss app development, and the app store ecosystem. http://www.coffeebuzzapp.com/ The report - The Making of Coffee Buzz gives the low down on development issues. http://www.edocr.com/doc/549/making-coffee-buzz-iphone-app-v1-1-0 \n
- I’ve been involved in writing several reports on iPhone and mobile apps. \nThe Amazing iPhone report - http://www.edocr.com/doc/549/amazing-iphone-opportunity-business-owners\nPredicting the iPad http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \nWinning iPhone Strategies http://www.scribd.com/doc/22647946/Winning-iPhone-Strategies-Report \n\n
- The Treasuremytext for Android app gave a new lease of life to the SMS archive service. And won an Android Challenge award http://www.treasuremytext.com/p/apps \n\n
- Little World Gifts is a virtual gifts platform on iOS, on the web and in Facebook. It leverages web and mobile together and is aimed at helping brands reach users with fun interactive content. We recently worked with WWF, Tate and la Senza. http://www.littleworldgifts.com/ \n\n
- I now work as a mobile strategist with brands and agencies. I work with mobile strategy across iOS, Android, Blackberry, WebOS, and Mobile Web and am currently working on lots of exciting projects with Brand Advocate London. http://www.brand-advocate.co.uk/ \n\n
- So... where are we at?\n\n
- So Android has just overtaken in terms of installs. But importantly not in revenue. This is from a recent report by Neilsen. http://blog.nielsen.com/nielsenwire/online_mobile/who-is-winning-the-u-s-smartphone-battle \n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- These figures have been gathered from a variety of websites. Therefore take these as a guide rather than fact. Or check them!\n\niPhone \n10bn apps downloaded - http://www.apple.com/itunes/10-billion-app-countdown/\n200,000 Developers - http://www.macworld.co.uk/business/news/index.cfm?newsid=3244684\n400,000 apps - http://iphoneappstoday.com/2010/12/app-store-approaches-400000-accepted-apps/\n\nAndroid\n200,000 apps - http://www.androlib.com/android.category.applications-j.aspx\n\nOvi\n30,000 apps - http://www.readwriteweb.com/mobile/2011/01/nokia-announces-30000-ovi-apps-talks-strategy.php\nNumber of developers - http://info.publish.ovi.com/?p=871 \n\nBlackberry\nStore - http://appworld.blackberry.com/webstore/\n20,000 apps - http://www.techvibes.com/blog/rims-blackberry-app-world-adds-27-markets-worldwide-hits-20000-app-milestone-2011-02-14\nSnapshot - http://devblog.blackberry.com/2010/12/dev-blog-end-of-year-2010/\nWikipedia - http://en.wikipedia.org/wiki/BlackBerry_App_World\n\nWindows \n10K apps - http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/03/15/pinworthy-marketplace-tops-10-000-5-great-new-apps.aspx\nDevelopers - http://geekswithblogs.net/campuskoder/archive/2011/03/08/144248.aspx\n\n\n\n
- Whilst for some, the largest store with the largest amount of Credit Cards is the route, for others the smaller ecosystems offer significant opportunities to target apps at better defined groups. \n\n
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- Only 10 months ago I wrote a report called Predicting the iPad. And it’s perhaps too early to say which came true yet.\nhttp://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n\n
- http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n
- http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n
- http://katielips.posterous.com/predicting-the-ipad-17-ipad-predictions \n
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- http://itunes.apple.com/gb/app/writers/id424181055?mt=8 \n\n
- http://itunes.apple.com/us/app/alice-in-new-york/id422073519?mt=8\n\n
- http://itunes.apple.com/us/app/post-matter/id410859617?mt=8\n\n
- http://itunes.apple.com/gb/app/flipboard/id358801284?mt=8 \n\n
- http://itunes.apple.com/gb/app/sky-news-for-ipad/id422583124?mt=8 \n\n
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- Games - follow the story of Chillingo. From mobile publisher to iPhone app publisher. To iPhone games publisher to mobile games publisher. Bought recently by EA. http://www.chillingo.com \n\n
- 27/35 top grossing apps are games \n\n
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- There are loads of apps! \n\n
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- Many of us only actually use a handful of apps every day.\n\n
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- http://www.appbrain.com/\nhttp://www.mobango.com/ \nhttp://appcircus.com/\nhttp://www.getjar.com/\nhttp://www.stumbleupon.com/ \nhttp://appsfire.com/\nhttp://chomp.com/ \nhttp://www.androidpolice.com/2011/03/01/kapps-lands-in-market-a-social-twist-on-app-discovery/\nhttp://www.envionetworks.com/ \nhttp://sidebar.com/ \nhttp://www.offermobi.com/ \nhttp://www.appolicious.com/ \n\n
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- http://itunes.apple.com/us/app/garageband/id408709785?mt=8\nGarageband - recognises how hard you strum, or play the piano!\n\n
- http://itunes.apple.com/us/app/instagram/id389801252?mt=8 \nInstagram makes photos look amazing. And it helps you share them just with your favourite few friends.\n\n
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- http://www.appcelerator.com \n\n
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- This presentation was given at BCS London on 24th March 2011.\nhttp://www.bcs.org/ \n