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social
                                       media
kate davis
katedavis.info | @katiedatwork
information studies group | 
information systems school |
queensland university of technology
                                       101	
  
my thing

people +
information +
technology +
experience
?
                               do you use
                    facebook | twitter 
                 pinterest | instagram
                youtube | blogs | flickr
                goodreads | delicious
                      diigo | linked in




h#p://www.flickr.com/photos/stolensnapshot/3333058589/	
  
what have your
                                                            social media
                                                            experiences




                                                                ?
                                                                    been




h#p://www.flickr.com/photos/robert_voors/3501580585/	
  
?
 what is 
 social media
social	
  media	
  –	
  what	
  is	
  it?	
  
Mashable asked. Here are some of the responses: 




                                                    h#p://mashable.com/2010/06/02/what-­‐is-­‐social-­‐media-­‐2/	
  
social	
  media	
  –	
  what	
  is	
  it?	
  




                                                                 Brian Solis & JESS3
                                                http://www.theconversationprism.com
?
  why does
  social media 
 matter
because
your students
live there
because
it’s the future
http://www.go-gulf.com/blog/social-networking-user
http://www.go-gulf.com/blog/social-networking-user
http://www.go-gulf.com/blog/social-networking-user
http://www.go-gulf.com/blog/social-networking-user
http://www.go-gulf.com/blog/social-networking-user
Australia	
  online	
  
Australia	
  Facebook	
  usage	
  

March 2012
11 010 000 unique audience
7:55 hrs average




                          Source:	
  Nielsen	
  Online	
  Ra1ngs	
  March	
  2012	
  
types of
tools
Social networking
Social content
Social collaboration
Social communication
                  Derived from Stephen Abram’s Social Web Taxonomy
           http://stephenslighthouse.sirsidynix.com/archives/2007/11/
                                                  social_web_taxo.html
social networking
Key tools:
  MySpace
  Facebook
  LinkedIn
  Ning (?)
  Google+
  Twitter
  Local social networks
social content
Wikis
                Personal bibliographic
Blogs
                  management tools
                         Zotero
Tagging
                 GoodReads
Social bookmarking
   Photo sharing
   delicious
            Flickr
   diigo
                Instagram
   pinterest
         Video sharing
RSS
                     YouTube
   Feeds
             Podcasts
   Readers
           Vodcasts
Mashups
              Content curation tools
social collaboration
Groupware, team spaces
Web based document sharing / editing
   Google Apps
   Zoho
Calendar tools
   Google Calendar
File sharing
Project management tools
Video conferencing
Online meeting tools
social communication
Audio conferencing
   Threaded discussions
VoIP
                   (blogs?)
Instant Messaging
    Discussion lists
  meebo
              Presence management /
  MSN
                  micro blogging
  Google Talk
          Twitter
  etc
the latest
the greatest
pinterest




h#p://www.flickr.com/photos/24oranges/2814122839/	
  
tumblr




h#p://www.flickr.com/photos/camknows/6129874605/	
  
instagram




h#p://www.flickr.com/photos/marKnajose#e/3287351662/	
  
oldies
but goodies
h#p://www.flickr.com/photos/rishibando/4660452869/	
  




                                                                              11.5	

                                                                               million
                                                                               users / accounts
                                                                                     in australia
                                       http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/
h#p://www.flickr.com/photos/schmilblick/252772357/	
  




                                                                                          11	

                                                                                         million
                              unique australian users in september
                                       http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/
h#p://www.flickr.com/photos/ma#hamm/3631563041/	
  




                                                                                      2.1	

                                                                                      million
                                                                   accounts in australia
                                    http://www.socialmedianews.com.au/social-media-statistics-australia-september-2012/
?
 how do
 people use
 social media
journey
through 
social media
twitter, what are
your favourite
online fabric
stores in aus?
#help
?

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Social media 101

Hinweis der Redaktion

  1. Key words here: aggregation, creation, engagement, community, relationships
  2. There is a big world of social media out there – we’re really going to focus on the main ones though…
  3. Australian Internet users spend the most time visiting social networks and blogs, averaging 7 hours, 17 minutes per person In February 2012 Facebook had 850 million usersOf the 850+ million Facebook users, 31% check in more than once a day