2. :
Step one Finding the audience : Q3
Because of the ages within our group, and the fact that we all had to act within the trailer, we thought it
appropriate to have our target audience as students.
After choosing the target audience, we brainstormed what channel our soap would be most likely
broadcasted on. Following channel research we decided that the channel most likely to
broadcast our soap would be E4.
3. :
Step one Finding the audience : Q3
This website provided us with knowledge and quotes on what
we should base our trailer around:
://www.channel4.com/info/commissioning/4
producers
“All of our commissions
“E4 is the UK’s most are fun, witty, possibly
watched digital channel mischievous and
amongst 16-24 year sometimes even
olds” irresponsible!”
4. :
Step one Finding the audience : Q3
The website provided us with examples that support those
quotes, such as:
5. How did the audience affect the product
In my own time, and for more information about our target audience, I conducted a
? Q3
questionnaire and asked local people and other students different questions relating to their TV
routine. The answers are shown over the next couple of slides.
Do you watch soaps?
Blue= yes
Red= No
In what format do you watch
soaps?
6. How did the audience affect the product
In my own time, and for more information about our target audience, I conducted a
? Q3
questionnaire and asked local people and other students different questions relating to their TV
routine. The answers are shown over the next couple of slides.
What is your employment status?
Do you really learn anything
from watching soaps?
7. Audience feedback for my final trailer : Q3
Was there a variety of shot types?
Are the shot types conventional of the
genre?
Is the editing clear? Do you know what
is happening?
Is all dialogue understood and heard
clearly?
Does the soundtrack match the action
and add to the narrative?
8. Audience feedback for my final trailer : Q3
Does the soundtrack meet the
conventions and attract the audience?
Are the narratives and storylines
believable and conventional?
Does the storyline USE, DEVELOP and
CHALLENGE?
9. Audience feedback for my final trailer : Q3
All my audience feedback has been presented on my blog in a table.
11. Evaluating my products : Q3
However, there is always room for improvements. Some
negative comments consisted of:
12. Evaluating my products :
After gathering all my audience feedback, and taking it all into consideration, I decided
Q3
that the most effective way to advertise my products and to gain the attraction from
my target audience, was by using a combination of the TV trailer; soap
magazine and a billboard poster.
