Why do brands need social media

2. Technology has changed the Game!
Consumers have freedom to Filter Messages
90% of people skip
ads via TiVo/DVR
Newspaper Circulation
lowest in 62 years
44% of Direct Mail is
NEVER even looked at!

3. “A brand is no longer
what we tell the
consumer it is
- it is what
consumers tell each
other it is.”

4. “A brand is no longer
what we tell the
consumer it is
- it is what
consumers tell each
other it is.”
Scott D. Cook, Proctor & Gamble

6. Why does it matter
to ME?
It only matters if you want to market and stay in business!

7. 750 million users-most popular
Tops Google for weekly traffic
62% of B2C using it have
acquired a customer from it
82% of online users watch videos
2nd most search site in the world
Video SEO 53 times more like to
get 1st page search results
(Google purchased Youtube)

8. What does success look like to you?
Measure Assess
Keep it going!
Engage
Strategy Listen
Set-up Dashboards/Alerts
Publish Content Build Community