2. THE ART & SCIENCE MAKING CONTENT
OF SEDUCTIVE RELEVANT TO ME
INTERACTIONS HERE & NOW
SXSW
CONTENT DESIGN FOR
STRATEGY FTW! AWARENESS
INTERACTIVE
INFOGRAPHICS
7. + DOES FINE IN USABILITY TESTS
+ NO OBVIOUS PROBLEMS
8. + DOES FINE IN USABILITY TESTS
+ NO OBVIOUS PROBLEMS
9. + DOES FINE IN USABILITY TESTS
+ NO OBVIOUS PROBLEMS
— LOW ADOPTION
— DOESN’T STAND OUT
FROM COMPETITION
10. + DOES FINE IN USABILITY TESTS
+ NO OBVIOUS PROBLEMS
“I’m a great product,
— LOW ADOPTION
if you’d just get
— DOESN’T STAND OUT
to know me!”
FROM COMPETITION
11. HOW DO WE...
+ GET PEOPLE TO SPEND MORE THAN
2 MINUTES WITH OUR PRODUCTS
+ INCREASE OUR AUDIENCE
+ STAND OUT FROM THE
COMPETITION
?
12. SEDUCTION
The process of enticing a person
to engage in some kind of behavior.
21. WHY DO WE LIKE iLIKE?
+ IT’S WAY MORE FUN TO CLICK ‘iLIKE’
THAN IT IS TO TYPE OUT
YOUR FAVORITE ARTISTS
Recognition
vs. recall
(recognition wins!)
+ CURIOSITY
+ VISUAL IMAGERY
+ PATTERN RECOGNITION
22. BUT WAIT — THERE’S MORE!
That’s me!
LEVELS!
Must get
to the
highest
one!
Check
out my
A quiz
winning
about how
streak! I
well I know
better
music?
play more
YOU’RE
to boost
ON!
my score!
56. “Consumers want the
least amount of
THE FUTURE
information to OF CONTEXT
understand what’s
going on.”
“People look for a
personal voice.
Give it to them.”
“Gaming is a part of the new
method of spreading
information.”
57. “EPISODIC NEWS” DOES
NOT FIT OUR TIME, OR
OUR TECHNOLOGY
“Episodic news is bass ackward,” — Matt Thompson
For first time we have a medium that’s
capable of supporting systemic and episodic
information at one time. We’re not
constrained by time.