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1. TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com
12. IMC builds brands http://kathleenmamaradlo.blogspot.com Brand Barriers refer to the obstacles encountered by a brand in entering the market
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15. Elements of the Communication Process http://kathleenmamaradlo.blogspot.com
16. Elements of the Communication Process Considering the noise, and the fact that how one receiver decodes a message is may be different from another, it can be said that the best message is composed of words/representations that are understandable to both parties. http://kathleenmamaradlo.blogspot.com
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19. Elements of the Communication Process http://kathleenmamaradlo.blogspot.com
20. Elements of the Communication Process Itâs important to begin with a clear target audience as this will be the basis of the content of the message, how it will be delivered as well as when and where it should be said. http://kathleenmamaradlo.blogspot.com
43. TOP 10 Learning Questions for Designing and Managing Integrated Marketing Communication CHAPTER 17 KATHLEEN ANNE MAMARADLO December 15, 2011 http://kathleenmamaradlo.blogspot.com