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10 Killer Tips to Master
Social Selling
How to Leverage
Social Media for
Traffic, Leads & Sales

Kathi Kruse
krusecontrolinc.com
@kathikruse
What is Social Selling?
Kathi Kruse
krusecontrolinc.com
@kathikruse
•Laser-Targeted Marketing
•Digital Relationship Building
•Self-Published Content

Kathi Kruse
krusecontrolinc.com
@kathikruse
Kathi Kruse
krusecontrolinc.com
@kathikruse
Social Selling
Goes
Mainstream
Study: 78.6% of salespeople who
use Social Media as a selling tool
outperform those who don’t.

Kathi Kruse
krusecontrolinc.com
@kathikruse
Study: Why Aren’t You Using Social Media?

Root Cause: Lack of Formalized Training
Kathi Kruse
krusecontrolinc.com
@kathikruse
Consideration
Stage

See
Think
Do

Audience

People who buy and service cars.

People who
buy/service cars &
are thinking they
need to.

People who
buy/service
cars, think
they need to
& are ready to
buy right
now.

Kathi Kruse
krusecontrolinc.com
@kathikruse
10 Killer Tips to Master
Social Selling

Kathi Kruse
krusecontrolinc.com
@kathikruse
1. Cultivate a Presence
Starring YOU!

Kathi Kruse
krusecontrolinc.com
@kathikruse
2. Design Reflects Who You Are

Kathi Kruse
krusecontrolinc.com
@kathikruse
Complete Profile

Kathi Kruse
krusecontrolinc.com
@kathikruse
3. Customer-Centric Marketing

Don’t Sell Something, Solve Something!

Kathi Kruse
krusecontrolinc.com
@kathikruse
“Giver’s Gain”

Kathi Kruse
krusecontrolinc.com
@kathikruse
4. Solid Content Strategy
(What you’re going to post, tweet, write about)

Kathi Kruse
krusecontrolinc.com
@kathikruse
What is
Content Strategy?
Your mindset, culture & approach to
delivering your customer’s information
needs in all the places they’re searching
for it, across each stage of the buying
process.
Kathi Kruse
krusecontrolinc.com
@kathikruse
“See” Customer

“Think”
Customer

“Do”
Customer

Kathi Kruse
krusecontrolinc.com
@kathikruse
The Right Mix

• 70% Personality
• 20% Brand
• 10% Products/Services
Kathi Kruse
krusecontrolinc.com
@kathikruse
Key: Staff Participation

Kathi Kruse
krusecontrolinc.com
@kathikruse
Awesome Tools to Save Time & Money

PostPlanner Promo Code: KRUSECONTROL
Kathi Kruse
krusecontrolinc.com
@kathikruse
5. Develop Your Personal Brand

Who are YOU?
(Why Buy from YOU)
Kathi Kruse
krusecontrolinc.com
@kathikruse
Who is My Customer?
Kathi Kruse
krusecontrolinc.com
@kathikruse
What are My Goals?
Kathi Kruse
krusecontrolinc.com
@kathikruse
6. Promotion Strategy
(How you’re going to continually increase your fan base)

Kathi Kruse
krusecontrolinc.com
@kathikruse
5 Tips to Grow
Your Network:
1.
2.
3.
4.
5.

Create posts that inspire people to share.
Advertise on Facebook
Add Social Plugins to Blog/Website
Email signature
Business card QR Code

Kathi Kruse
krusecontrolinc.com
@kathikruse
Get Followers
•
•
•
•

Follow strategy
Unfollow strategy
TweetAdder
ManageFlitter

Kathi Kruse
krusecontrolinc.com
@kathikruse
Keep Followers
•
•
•
•

Tweet Relevant Content Often
Converse
Share
Klout & Kred

Kathi Kruse
krusecontrolinc.com
@kathikruse
Know the #Fail
•
•
•
•
•
•

Only Tweeting a URL
Only # of followers matters
Broadcasting
Facebook ->Twitter & vice versa
Lack of conversation
Auto Responders

Kathi Kruse
krusecontrolinc.com
@kathikruse
Kathi Kruse
krusecontrolinc.com
@kathikruse
7. Engagement Strategy
(How you’ll respond to fans & build community)

Kathi Kruse
krusecontrolinc.com
@kathikruse
Every Sale Starts with a Conversation

Listen  Ask Questions  Support
Build Relationship  Foster Leads & Sales
Kathi Kruse
krusecontrolinc.com
@kathikruse
LinkedIn Groups

*Consider LinkedIn Paid Version
Kathi Kruse
krusecontrolinc.com
@kathikruse
Spend 20+ Minutes/Day
Interacting (Prospecting)
Kathi Kruse
krusecontrolinc.com
@kathikruse
8. Conversion Strategy
(How you’ll turn your fans into customers)

Kathi Kruse
krusecontrolinc.com
@kathikruse
Facebook Organic Leads

Kathi Kruse
krusecontrolinc.com
@kathikruse
Paid Leads using Custom Tabs

Kathi Kruse
krusecontrolinc.com
@kathikruse
Capture Leads:
Lead
Generation
Landing Page

Kathi Kruse
krusecontrolinc.com
@kathikruse
Twitter
Prospecting

Kathi Kruse
krusecontrolinc.com
@kathikruse
9. Blog for Business
•Likable Expert
•Engagement
•Influence
•SEO (Visibility)
•Staff Participation
•Generate Leads

Kathi Kruse
krusecontrolinc.com
@kathikruse
Google Knowledge
Graph &
Hummingbird Update
•
•
•
•

Next Generation of Search
Knowledge (not just information)
Contextual Meaning (User Intent)
Word Relationship “Semantic Search”

Kathi Kruse
krusecontrolinc.com
@kathikruse
Local Search & Online Ratings

Google Yourself!
Kathi Kruse
krusecontrolinc.com
@kathikruse
Best Blogging Platform:

Wordpress

Kathi Kruse
krusecontrolinc.com
@kathikruse
Characteristics of
Successful Blog
• Catchy Headlines
• 250 to 500+ Words
• High-Quality Optimized Content
• Frequent Updates
• Relevant Image/Videos
• Staff Participation (Crowdsource)
• Comments
• Contact Form
Kathi Kruse
krusecontrolinc.com
@kathikruse
What Do We
Write About?
(Content Strategy)
•
•
•
•
•
•
•
•

Customer FAQs
Spotlight Local Happenings
Employee Milestones
Legacy Stories
Dealership Causes
Video Blog
Customer Reviews
Inventory
Kathi Kruse
krusecontrolinc.com
@kathikruse
Once Your Post
is Published
•
•
•
•
•
•

Syndicate on Social Media
Social Bookmarking
Seek out & Comment on Other Blogs
Share Your Post with Target Customers
Email RSS Feed & Newsletters
Convert Posts to eBook

Kathi Kruse
krusecontrolinc.com
@kathikruse
Convert “See” & “Think”
Customer with Content

“See”
“Think”

“If a potential customer has read 30+ pieces
of your OWN content, you have an 80%
better chance of closing the sale.”
Marcus Sheridan
TheSalesLion.com

Kathi Kruse
krusecontrolinc.com
@kathikruse
Convert “Do”
Customer

“DO”

• Facebook Ads
• Custom Tabs & Landing Pages
• Conversations: Facilitate the Buy

Kathi Kruse
krusecontrolinc.com
@kathikruse
10. Measure & Analyze
(How you’ll establish ROI)

Kathi Kruse
krusecontrolinc.com
@kathikruse
Did You Meet Your Goals?

Measurement is about more than just results.
It must tie back to your objectives.
Kathi Kruse
krusecontrolinc.com
@kathikruse
“See”
“Think”
“Do”

10 Best Practices to Drive
Leads & Sales
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Cultivate a Presence Starring YOU!
Design Reflects Who You Are
Customer-Centric Marketing
Solid Content Strategy
Define Your Personal Brand
Promotion Strategy
Engagement Strategy
Conversion Strategy
Blog for Business
Measure & Analyze
Kathi Kruse
krusecontrolinc.com
@kathikruse
Be the 79%

Kathi Kruse
krusecontrolinc.com
@kathikruse
Check how your Facebook
Page measures up!

Facebook Page
Self-Assessment
Worksheet

Kathi Kruse
krusecontrolinc.com
@kathikruse
Thank You!
Q&A
Kathi Kruse

Social Media Marketing,
Coaching & Training

krusecontrolinc.com
kathi@krusecontrolinc.com
714.251.6440
Facebook: kathikruse
Twitter: @kathikruse
LinkedIn: krusecontrol
Kathi Kruse
krusecontrolinc.com
@kathikruse
Kathi Kruse
krusecontrolinc.com
@kathikruse

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