There is a reason why this social media app has over 100 million active monthly users. And it is not just for young people to send selfies to their friends, but it can be a powerful tool for businesses to build engagement and trust with their customers (or potential customers). Find out 9 reasons why you should use Snapchat for your business in this presentation..

1. 9 reasons you should be
talking about using Snapchat
for your business
Slideshow by Katharina Alf www.katharina-alf.com

2. There’s no question that marketing your business through
video and images is more important than ever..Facebook,
Youtube, Instagram all rely on image or video for interesting
content that the audience will engage with. But of course it
takes money, time, effort and a good strategy to make it
work effectively even for smaller businesses.
That’s why you should be talking about using Snapchat for
your business (especially if a large amount of your
customers are under the age of 35).
This hot social media platform might just be the solution
for you to connect with your clients and prospects on a
whole new level.

3. What is Snapchat?
• Free mobile messaging application used to share photos,
videos, text and drawings.
• A feature that makes it special however is that the messages
disappear from the recipient’s phone after a few seconds.
• Another popular feature is ‘Snapchat Stories’ (this is where
your business has the potential to market yourself, share
behind the scenes with your audience and create a
relationship with them). Stories are a compilation of Snaps
that create a narrative. Users can compile photos/videos for
all their friends (or the public) to view and publish them as a
story. These ‘stories’ last for 24 hours and can be viewed
more than once.

4. Now why would this be important for your
business?
Here are 9 reasons why you should be talking
about using Snapchat for your business…

5. (1) Snapchat has 100 million active
daily users, and this number is growing
steadily.
• According to an article by Fortune
(http://fortune.com/2016/01/12/snapchat-facebook-
video-views/ ) Snapchat is catching Facebook with
video views - users view, in aggregate more than 7
billion videos per day (8 billion on Facebook). This
means there are people out there who want to see
what your business is about and your and the ‘stories’
you have to tell!
• 86% of Snapchat’s users fall into the 13-37 age
range, therefore content aimed especially at this age
group has huge potential in terms of engagement.

6. (2) Snapchat is a glimpse into the
lifestyle of your company/local
business.
• It is unique to other platforms because it is
personal and quite casual. Take a photo of you
making coffee behind the scenes, or the shampoo
you use to style someone’s hair, the way
employees are working at their desk, what you do
before and after opening hours, etc- The
opportunities to let people peak into your
everyday business operations and get to know
& trust you better are endless.

7. (3) ’58% of college students would be likely
to purchase a brand’s product or service if
they received a coupon on Snapchat’
• This specific survey done Sumpto shows you that
there’s huge opportunity out there for business
owners… especially if they have a relatively
young customer base.
• Another statistic from the survey found that 69% of
college students said they would be more
inclined to open a Snap from a brand and 67% of
college students would most want to receive
discounts or promotions from brands, on Snapchat.
Think about the potential...

8. (4) It’s easy and quick to use
• no fancy ‘Insta worthy’ shots required. Just
everyday stuff. How your business is really like. A
couple of seconds and you’ve shared the meal you
just prepared or the coffee or the hairstyle you
made or…(again, the possibilities are endless
depending on which type of business you are in).

9. (5) Snapchat is growing and
growing
• it has picked up enormous popularity with millions
more video views per day than only a year ago… it
is expected to soon pass 200 million active daily
users.

10. (6) It is basically guaranteed that
your ’stories' will be seen
• Whenever you create a new story, that is, a compilation
of your own images and videos that you add for your
audience to see throughout the day, you can almost be
guaranteed that most of them will look at it... Especially
with the new update Snapchat has brought out where the
stories autoplay through. Once one is finished, the next
one starts straight away.
• You can’t compare this to platforms like Facebook
(where sometimes not even 10% of your followers see
your post) or Instagram where the feeds can be too
cluttered.

11. (7) You can treat your audience on
Snapchat as VIP customers…
• The fact that only they can see your story will give it
a sense of exclusivity and you could offer them
great deals, specials or promotions which will make
them feel special (and perhaps buy from you more
often as a result).
a good example of this is Pop
cherry Fashion who uses
Snapchat in a really clever
way to showcase new
products, how to style them,
and give discounts to their
followers.

12. (8) Not much extra time required to
incorporate Snapchat into your
everyday business life
• It is basically ’snap along as you go’ - you don’t
need to take out 30 minutes per day to ’take care of
your social media’ (plus your Snapchat account
could be taken over by several employees to add
variety to your stories and save you time)

13. (9)You can still be an early adopter
of using Snapchat as a business.
• Snapchat is not mainstream for businesses yet,
therefore it is still new and cool. Look at Instagram
about 2-3 years ago. Hardly any business owner
was on it, and now nearly everyone who has a
Smartphone and many many businesses have an
Instagram account. If you get onto Snapchat as a
business now, you will be one of the early
adopters to blow away your customers with your
trendiness and make the most of this uncluttered
free advertising space while you can!

14. If you want to know specific ways to implement
Snapchat into your business, download the FREE ‘6
ways to use Snapchat for your business’
infographic at http://www.katharina-alf.com/free-stuff/