Dos and Don'ts of Social Media Recruiting presentation given by Kate Tykocki, APR to the Capital Healthcare & Employment Council.

1. By Kate Tykocki, APR
public relations.communications.writing.social media
@katetykocki

2. “98% of recruiters use LinkedIn,
42% use Twitter and
33% use Facebook.
48% of recruiters use LinkedIn
exclusively.”
2012 Bullhorn Reach Social Recruiting Activity Report

3. “The average recruiter has 616
connections on LinkedIn, 245 on
Facebook and 37 on Twitter.”
2012 Bullhorn Reach Social Recruiting Activity Report

4. “According to SHRM, LinkedIn is the
‘suit and tie’ network and Facebook is
gaining interest for the more blue
collar jobs.”
2012 Bullhorn Reach Social Recruiting Activity Report

5. “The employee referral program in
many organizations is operated in
isolation as are the organizations’
social media efforts, but talent
managers are beginning to realize the
real strength of social media is
relationship-building by your
employees.”
ere.net “10 Predictions for 2012: Top Trends in Talent Management & Recruiting”

6. Case Studies: The Nerdery
http://nerdery.com/jobs

7. Case Studies: General Mills
http://www.facebook.com/generalmillscareers
http://twitter.com/GenMillsCareers

8. Case Studies: Liquid Web

10. Relationships
• Capital Area Michigan Works!: @camwjobs
and Facebook
• Capital Gains: capitalgainsmedia.com
@lansingcapitalgains and Facebook
• Internships: @msuinterns @lccinterns
interninmichigan.com

11. Resources:
• http://www.commpro.biz/hiring-hub/stunning-
social-recruiting-stats-why-you-must-use-
linkedin-twitter-and-facebook-in-your-job-
search/
• http://www.ere.net/2011/12/05/10-predictions-
for-2012-the-top-trends-in-talent-management-
and-recruiting/
• http://www.inc.com/guides/2010/04/social-
media-recruiting.html
• http://www.pewinternet.org/
• http://www.slideshare.net/katetykocki