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Coke vs. Pepsi By: Brad Pearce, Les Pierce, Mike Puleo, Aaron Martinez, Lee Ann Whaley
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case Background: Coke
Case Background: Coke ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case Background: Coke ,[object Object],[object Object]
Company Background: PEPSICO, INC. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company Background: CEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
Company Background: The  New  PepsiCo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Overview ,[object Object],[object Object],[object Object]
Marketing Campaign for Soft Drinks ,[object Object],[object Object],[object Object]
Is it Coke or PepsiCo? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Share Battle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Economic Value Added (EVA)
Weighted Average Cost of Capital (WACC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Net Operating Profit after Taxes (NOPAT) $4,797 $4,470 $3,956 Total (2,131) (1,957) (1,738) Cash Taxes 295 295 295 Goodwill Amortization $6,633 $6,132 $5,399 Operating Income 2003 2002 2001
Invested Capital Loans and notes payable Current portion of long-term debt Long-term debt Deferred taxes Total equity line Accumulated losses Accumulated goodwill amortization (Marketable securities) Total Invested Capital
Return on Invested Capital (ROIC) ,[object Object],[object Object],[object Object],[object Object],27.7 26.04 23.5 2003 2002 2001
Economic Value Added (EVA) $3,254 $3,020 $2,612 2003 2002 2001
 
Net Operating Profit after Taxes (NOPAT) $2,579 $2,436 $2,082 Total (1,504) (1,245) (1,142) Cash Taxes 295 295 236 Goodwill Amortization $3,788 $3,386 $2988 Operating Income 2003 2002 2001
Return on Invested Capital (ROIC) ,[object Object],[object Object],[object Object],[object Object],14.72 13.29 13.11 2003 2002 2001
Economic Value Added (EVA) $1,177 $969 $811 2003 2002 2001
Questions?? ,[object Object]

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Coke Vs Pepsi 092506

  • 1. Coke vs. Pepsi By: Brad Pearce, Les Pierce, Mike Puleo, Aaron Martinez, Lee Ann Whaley
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Net Operating Profit after Taxes (NOPAT) $4,797 $4,470 $3,956 Total (2,131) (1,957) (1,738) Cash Taxes 295 295 295 Goodwill Amortization $6,633 $6,132 $5,399 Operating Income 2003 2002 2001
  • 15. Invested Capital Loans and notes payable Current portion of long-term debt Long-term debt Deferred taxes Total equity line Accumulated losses Accumulated goodwill amortization (Marketable securities) Total Invested Capital
  • 16.
  • 17. Economic Value Added (EVA) $3,254 $3,020 $2,612 2003 2002 2001
  • 18.  
  • 19. Net Operating Profit after Taxes (NOPAT) $2,579 $2,436 $2,082 Total (1,504) (1,245) (1,142) Cash Taxes 295 295 236 Goodwill Amortization $3,788 $3,386 $2988 Operating Income 2003 2002 2001
  • 20.
  • 21. Economic Value Added (EVA) $1,177 $969 $811 2003 2002 2001
  • 22.