Professional compilation of public relations, marketing, and media materials to showcase the work of Katie Dean Williams. Latest updated version can be found here: http://www.slideshare.net/katedeanga/katie-dean-williams-portfolio-18878118

1. Sept. 11- Oct. 11, 2010
Pacific Fleet Social Media Report by Katie Dean Williams As compared to Aug. 10 – Sept. 10, 2010
Goals: SM Monitored: Audiences:
Activity Log of Pacific Fleet (PF) during Report 2:
N = 262
Most Commented on photo:
By the Numbers: Pinning ceremony
2381 Likes 50% from R1 Uploaded on Sept. 16, 2010
40 Likes, 20 Comments
108 Wall posts 68% from R1
868 Wall posts by others 10% from R1 Most loyal fan:
Surface Warriors – 20 wall posts
Facebook Activity What this Means:
Nothing is posted on Twitter during most
weekends. This is followed by a spike (see the
Activity Log), as we see on Oct. 4 and 5. This is
due to @pacificfleet thanking those who
retweet or mention them. This is important
because social media is interactive and should
be used for two-way communication. My
suggestion is to spread these out, so there is
N = 874 consistent conversation throughout the
entire week.
There was a 71.22% decrease in the
responses to interactive questions during R2
to R1. This is because the questions asked this
period were vague and obviously seeking
information, such as: “What is your favorite
page and why?” The question from R1 was
By the Numbers: better because it directly affected people’s
4611 Following 14% from R1 lives. “What is your favorite ship?”is a direct
question that people can answer easily, as the
4922 Followers 12% from R1 main target audience is active sailors, family
524 Lists following PF 10% from R1 of sailors, Navy veterans and civilian
supporters. My suggestion is to narrow down
interactive questions so that they specifically
List Topics relate to the fan base.
for Report 1 (R1) and Report 2 (R2):
Tweet Topics by PF:
The comments left by people on Facebook
and mentioned through Twitter are great
ways to get a pulse on your audience. During
R2, one example stood out: a fan asked to
have the letters capitalized in “chief petty
officer.” Within 4 hours of the complaint, it
was addressed by Pacific Fleet. The telling
part is that after the comment was
addressed, others commented back in
support of Pacific Fleet’s actions. This is the
best way to establish rapport with a fan base,
and I would continue to monitor the
N = 99 N = 165 comments several times a day.
Most viewed video this month:
By the Numbers:
2900 Video views 6% from R1
alk36% from R1: 967 views
USS Essex Valiant Shield – 1 month ago
16 video uploads 60% from R1
42 subscribers 75% from R1 Average Video Time for R2:
1:37 seconds
All data without citation was collected through primary research on a 1/5 sampling rate

2. Pacific Fleet Social Media Report by Katie Dean Williams
Oct. 11- Nov. 10, 2010
As compared to Sept. 11 – Oct. 10, 2010
Goals: SM Monitored: Audiences:
Goals: Objectives: Target Audiences:
 Discover which tool best  Increase overall interaction Primary – Active Sailors, Family of Sailors,
encourages discussion of the with Twitter fans by 10% by Navy Veterans and Civilian
Pacific Fleet in social media. Dec. 11 Supporters
 Determine what people say  Increase the positive tone Secondary – Army, Air Force, Marines,
about the Pacific Fleet in in Facebook posts by 10% Coast Guard, Media, Recruits,
social media. by Dec. 11 unable to determine
Fan interaction for Report 3:
N = 1206
Most Commented on photo:
By the Numbers: Daddy’s home…
Uploaded on Oct. 27, 2010
 3345 Likes 40.48% from R2 141 Likes, 23 Comments
252.5% from Report 2
 95 Wall posts 13.68% from R2
 830 Wall posts by others 4.37% from R2 Most loyal fan:
Frankie King – sister of a
sailor
What this Means:
Twitter followers are more active on
Mondays and Fridays than any other day of
the week. This is most likely because they are
looking for something to distract them from
returning to work, or are looking to kill time
before the weekend. Overwhelmingly, I have
found that Facebook fans are more
interactive on holidays or when an interactive
question is posted. This is due to the primary
audience’s awareness and interest in their
loved ones during this time. For example, all
N = 89 N = 951 of the most commented on photos and links
had a strong emotional appeal and pulled the
target audience in via their sailor pride.
Halloween and Veterans Day were both
during Report 3, so there is a large amount of
By the Numbers: activity surrounding those topics this
reporting period, many of the fans
 5100 Following 10.60% from R1 interactions were positive responses to the
 5419 Followers 10.09% from R1 logo change of the page to be more festive
 562 Lists following PF 7.25% from R1 during these holidays.
There was a 88.57% more positive tone in
fan posts than negative, and 77.14% more
positive than neutral. This is due to the close
relationship with the primary audience and
their positive interaction with the Pacific Fleet
as a whole. In addition, 17% of fan comments
were neutral, meaning they expressed both
positive and negative feelings. This was most
often found when a spouse would say
something like: “So proud of you boys! My
husband is leaving today .”
My suggestion is to continue to post
regularly with interactive questions, but give
special attention to holidays as that is when
N = 115 the primary audience will want the most
N = 140 interaction. Also, remember 52.14% of
followers list PF as military or US Navy, giving
us a frame. Thus, we should target our
All data without citation was collected through primary research on a 1/5 sampling rate messages to those topics.

3. Katie Dean Williams
Pacific Fleet Social Media Monitoring Report Aug. 10 – Sept. 10, 2010
Goals: SM Monitored: Audiences:
Goals: Social Media Monitored: Target Audiences:
 Discover which tool best  Twitter (@PacificFleet) Primary – Active Sailors, Family of Sailors,
encourages discussion of the  Facebook (U. S. Pacific Navy Veterans and Civilian
Pacific Fleet in Social Media. Fleet) Supporters
 Determine what people say  Youtube (USPacificFleet) Secondary – Army, Air Force, Marines,
about the Pacific Fleet in  Blogs Coast Guard, Media, Recruits,
Social Media. Unable to determine
By the Numbers: By the Numbers:
 4691 Likes  4041 Following
 74 Wall posts  4371 Followers
 921 Wall posts by Data collected from Twitalyzer  476 Lists following PF
others
Common Tags: #MilitaryMon, #rimpac, #usnavy,
#cooroperation, #pp, #hawaii, #japan, #indonesia
Facebook Activity
Lists Topics
N = 90
N = 642
What this means: During the sample time frame, there was
one interactive question. This one question sparked more interest
than all the other posts combined. Post interactive questions
frequently throughout the month to increase communication on What this means: 42.2% of the sample listed
the page. My suggestion would be to continue to include friendly @pacificfleet in a military category, either specifically stating
competition between the fleet and to post every two weeks, military, referring to one of the branches, or using military
working towards a weekly question. language, such as “commands.” This gives us insight on how the
majority of our followers categorize us, giving us a frame. Since
we know this is what our followers are looking for, we can target
our messages to inclued this topic in particular.
By the Numbers:
 2712 video views
 10 video uploads
 24 subscribers
Search Results for “Pacific Fleet”: Pacific Fleet
N = 22 Band, Pacific Fleet Choir, Russian Pacific Fleet, US Pacific Fleet,
Pacific Fleet Ensemble
Most common times to blog: Most viewed video this month: 1,317 views
 9-11am, 3-5pm and 7:30-9pm Vietnam Dignitaries Visit USS George – 1 month ago
Blogs found using blogsearch.google.com All data without citation was collected through primary research on a 1/5 sampling rate

4. Aug. 11 – Sept. 10, 2010
WUOG 90.5fm Google Analytics Report Compared to July 11 – Aug. 10, 2010
Goals: SM Monitored: Audiences:
Goals: Primary Target Audience: Secondary Target Audience:
Increase direct traffic for the Educators and students at the Athens, Ga. community, local businesses,
next reporting period University of Georgia, local bands educators and students at other
Decrease bounce rate and music producers universities and unable to determine
Monday, Aug. 16: Friday, Aug. 27: Halftime Hip Hop Saturday, Sept. 4: Labor Day Saturday, Sept. 11: Game
Class starts at most Show every Friday night at 9 PM weekend and first game day at day at UGA – sports
universities UGA – sports broadcasting broadcasting
Objectives: Tactics:
Increase direct traffic visitors Include the URL on all media and print materials.
by 15% by Oct. 11 When on the air, have DJs directly refer to the URL.
Decrease bounce rate by Post once a day to keep the information relevant and useful.
10% by Oct. 11 Make the links from the homepage more user-friendly. Include a “hover” bar where
visitors can see where each link will lead them next.
Increase # of Secondary TA Use media to promote the radio station in local businesses.
by 8% by Oct. 11 Athens has a lot of visitors, create a strong relationship with the Visitors Center and
Bureau to make sure they come into contact with your message.
By the Numbers: Top Content What this Means:
1. /homepage/ The avg. time spent on a
9139 visits 91.7% 2. /live/ page is 00:01:35. Number 2
2.37 pages/visit 1.48% Avg. time on pa ge 00:03:44 and 5 on the Top Content
56.25% bounce rate 4.86% 3. /programming/ pages are a 205% and a 310%
Avg. time on pa ge 00:00:35 increase from the average
00:02:10 avg. time
4. /contact/ time spent, respectively. This
on site 13.75% 5. /dj/world/index.php?page=currentplaylist is normal because visitors
Avg. time on pa ge 00:04:35 stay on these pages to hear
music, but we can take
advantage of knowing what
Service Providers for Visitors Traffic Sources Overview draws the visitors initially by
adding the elements that
N = 9139 work to the pages that are
suffering. The programming
page (only 27% of the
N =3627 average) is where we could
implement extra effort. My
suggestions are to update
more frequently and add
more photos.
N= 24
Katie Dean Williams

5. Joanna Smith
& Water Tower Town
She was a homecoming queen,
he was a football star
They made love for the first time...
Their names in red so
shameless.
apiRtcorls
C eod Nash
iville
www.capitolrecords-nashville.com

6. 2009 Tours:
Honky Tonk Tailgate Tour
Launch Tour
Love, Pain & The Whole Crazy World Tour
Spring Break with All My Friends Tour
Water Tower Towns Tour
Young & Wild Tour
Get Tickets:
Awards: Check out the Membership & Registration
-label of the year by Billboard tab on our website.
-Radio & Records and Music Row in 2005
-Two Juno Awards
Background:
- First country music outpost in Nashville in
1950
Capitol
- Part of EMI, the world’s largest independent
music company
-More than 1,000 artists
-For more information on EMI go to:
www.emigroup.com
Contact Us:
Records Nashiville
3322 W End Ave # 1100
Nashville, TN 37203
(615) 269-2000
www.capitol-nashville.com

7. LUKE
BRYAN
JOANNA ON GETTING
TOO BIG
SMITH FOR HIS
BRITCHES
FROM WATER
TOWER TOWNS TO
HER COLLEGE TOUR
ZAC
TRISHA & GARTH BROWN
DEBUT DUET FOR THE LIFE
CHILDREN’S HOSPITAL OF A
CHICKEN
FRIER
THE NEXT BIG THING:
JEFF BATES
MARCH 1, 2009 WWW.COUNTRYWEEKLY.COM

8. Now that’s EXTRAORDINARY
And you can be too!
Join the League of
Extraordinary Students
1 Get a group
Raise money
and volunteer 2
3 Pick a local
child
Promote
childhood
literacy 4
The League of Extraordinary Students supports the goals and programs of
the Ferst Foundation for Childhood Literacy.
To learn more about how to join the League, visit our Web site: www.tinyurl.com/ferstles

10. One night only, the second annual
Open Mic
with Dean Cully
Thursday, Nov. 11
6-8pm
Drewry Room
Discuss your interests and
concerns with Dean Cully Clark.
All topics welcome, but there will
be discussion of:
•WNEG
•Major changes
•New media
Hosted by:
The Grady Ambassadors &
The Grady Student Society

11. Student Opinions Welcome at Dean’s Town Hall
He swears his place at Grady College was meant to be. Not only because he’s did his dissertation on the
original Henry W. Grady, but also because he hails from Grady County in south Georgia.
However he found his way to us, Grady College Dean E. Culpepper “Cully” Clark will be answering
questions from students this week. “Open Mic with Dean Cully” will be held on Thursday, November 11,
from 6-8pm in the Drewry Room.
Students will be able to address Dean Clark directly in a Q&A format. There are plans to discuss WNEG,
Grady College major changes and New Media, but any and all topics are welcome.
This is the second annual “Open Mic with Dean Cully.” Last year, Grady College students live tweeted
during the event so that alumni and others could follow along. This year students plan to do the same,
using the hash tag: #gradymic.
As open communication is essential in a student-inspired environment, “Open Mic with Dean Cully” is an
opportunity to generate feedback that might not otherwise have be voiced.
"Open Mic with Dean Cully" is a joint venture between The Grady Ambassadors and The Grady Student
Society. Both groups are focused on creating a bridge of communication between faculty, alumni and the
students of Grady College.
Both groups worked to make sure the event was scheduled on a day when most Grady College students
could attend, as many students with concerns or interests also have commitments within the college.
For those who cannot attend and wish to know what was said, the discussion will be filmed and released
via the listserv, as well as tracked on Twitter.
The forum will allow Grady College students the chance to hear from the man in charge, and to express
topics of interest or concern.
!

14. TRADER JOES “Skippy the Scanner” :30 Radio
SFX: BEEPING GROCERY SCANNER NOISE, TRADER JOE’S
BELL, GENERIC GROCERY STORE NOISE.
UPBEAT MUSIC BEGINS TO PLAY, THEN FADES
UNDER.
SKIPPY THE SCANNER: Hey, Athens! I’m Skippy the Scanner and I just started
working at Trader Joes! Things sure have been busy around
here since we opened up.
SFX: CARTS CRASHING, SCANNER BEEPING, MORE
GROCERY STORE NOISE.
SKIPPY THE SCANNER: I love my job because I get to see all the exciting things you
buy.
SFX: SCANNER NOISE, FOLLOWED BY SKIPPY’S
LAUGHTER
SKIPPY THE SCANNER: (gleefully): Oooh! Those fennel fronds sure are tickly! And
fresh!
SFX: SCANNER NOISE CONTINUES INTERMITTENTLY
EVERY 3 SECONDS TILL END
SKIPPY THE SCANNER: Italian Roast Coffee? That’ll give you a kick in the morning!
And look! Trader Joes almond butter! Kind of like peanut
butter...but yummier!
SFX: CART ROLLS UP AND STOPS.
MALE VOICE: (friendly): Hey, Skippy. How was your first week?
SKIPPY THE SCANNER: Great! I love working at Trader Joes because everything here
is healthy. You just never know what great stuff we have
until you check it out… it’s an adventure every day!
SKIPPY THE SCANNER: Come see me at the new Trader Joes on Epps Bridge Parkway
and I’ll make sure you leave on a good note!
SFX SCANNER NOISE, LOUDER THAN NORMAL,
FOLLOWED BY SKIPPY’S LAUGHTER.

15. Script:(
SCENE( AUDIO( VISUAL(
1( Normal(house(noises:(hum(of(a( MS(with(Mom(and(her(two(kids(sitting(
refrigerator(and(a(TV(playing(a(news( on(their(living(room(couch,(watching(
reel(in(the(background.( TV.(
2( Space(shuttle(launching(noises.(Mom( MS(from(behind(their(heads(over(the(
talking:(“Hey(honey,(can(you(get(me( couch(in(the(living(room.(The(space(
a(Coke?”( shuttle(launching(in(the(center(of(the(
background(on(TV.(
3( The(dad(says:(“Uh,(sure.”(Fridge( MS(from(kitchen(perspective,(dad(gets(
opens(and(closes.(TV(noises(in( a(Coke(from(fridge.(There(are(magnets(
background.( and(kids(projects(on(it.((
4( Click(of(can(opening,(fizzing.(Noise(of( ECU(of(a(Coke(can(lid.(
TV.(
5( Kids(exclaim:(“Oh,(cool!”( LS(Cut(scene.(Family(is(in(space(wearing(
Upbeat(music(starts:(“Space(Oddity”( colorful(tech(space(suits(on(Mars.(Dad(
by(David(Bowie,(and(continues( is(still(holding(the(Coke.(No(helmets.(
throughout(other(scenes.( Mars(is(red(and(they(are(near(a(cliff(
(see(key(frame).(
6( Hear(laughter(and(alien(noises( LS.(Family(walks(to(the(edge(of(the(
(happy(ones)(and(a(bubbly(rippling(of( nearby(cliff(to(investigate(and(look(
water.( down(over(the(edge,(where(they(find(a(
river(of(Coke.(
7( Splashing,(laughter,(shouts(and(party( LS(Zooms(in(to(a(CU.(Aliens(float(by,(
noises.( tubing(on(the(river(of(Coke,(having(a(
great(time.(There(is(also(an(alien(party(
on(the(opposite(side(of(the(river.((
Everyone(is(holding(a(bottle(of(Coke(
and(a(few(aliens(are(even(dipping(Coke(
out(of(the(river,(having(a(grand(ole(
time.(((
8( Coke(melody:(“bum(bum(bum(Ba( CU(of(an(alien(dipping(Coke(from(river(
Bum.”(Space(shuttle(flying(noise( Zooms(out(to(LS(of(entire(planet(of(
(Vroom)(as(it(passes.( Mars(and(stars(in(the(background.(A(
space(shuttle(in(the(shape(of(a(Classic(
Coca^Cola(bottle(flies(around(the(
planet(with(an(alien(driver(holding(a(
Coke.(As(the(shuttle(passes,(the(stars(
behind(the(shuttle(light(up(brighter(
than(normal(to(spell(out:(“Open(
Happiness.”(((
( (