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SMS & MMSAKA TXTS ,[object Object],March 1, 2010,[object Object],Kate Williamson,[object Object]
How Did it Start?,[object Object],Key Player #1:,[object Object],Matti Makkonen,[object Object],Key Player #2:,[object Object],Friedhelm Hillebrand,[object Object]
Why Did it Stay?,[object Object],SMS texts sent monthly in US (billions),[object Object],[object Object]
 Cheap
 EasyAmericans text more than they send/receive mobile calls.,[object Object],Source: Wikipedia,[object Object]
No Cell, No Problem.,[object Object],10 Services to Send and Receive Text Messages on the Web - From Mashable,[object Object]
Who Texts?,[object Object]
How Has it Evolved?,[object Object],[object Object]
 Now used as a marketing platform.
 Automated systems and short codes.Note: Dept. of Justice ended their investigation into high cost of texting in early 2010.,[object Object],Short Codes,[object Object],“special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from mobile phones or fixed phones”,[object Object],(Source:  Wikipedia) ,[object Object]
Advertising ,[object Object],Location-based Text Ads,[object Object],[object Object]
 33% of those in the 35-44 demo
 Food, entertainment and consumer products top the list
 men more interested than women.Question: Are location-based text ads helpful or invasive?,[object Object],Source of Stats: North Face Sends Texts to Users Near Stores,[object Object]
Automated Systems ,[object Object],[object Object]
 Donations
 Voting
 Billing alerts
 University announcements,[object Object]
Tweeting,[object Object]
Support,[object Object]
Information Sharing,[object Object],[object Object]
 Yes, there is an app for that.,[object Object]
More kgb.com Advice,[object Object]

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The Texting Phenomenon

Hinweis der Redaktion

  1. #1: Credited as “father of SMS”; invented technology for sending & display#2: 160 char. “perfectly sufficient”
  2. Instantaneous communication.Cheaper than a phone call all over the world – less than a penny in Philippines
  3. Business & Pleasure
  4. 100% increasefrom 2006 to 2008 ($.20) – but now we have unlimited plans – markup is several thousands times actual cost BUT people are willing to pay for itShort codes: easier to remember, unique to each operatorCommon uses: television voting, ordering ringtones, charity donationsCan be billed at a higher rate than standard textingCan subscribe you to a monthly rate unless you text “STOP”
  5. People are suing and winning
  6. Haiti text campaign during SuperbowlAmerican Idol votingCrime and inclement weather alerts
  7. Text a keyword to an short code to donate a preset amountDonation is added to monthly phone billControversy over where the money actually goes
  8. You can update facebook via a short code, as well
  9. 8 minutes, $.99; answer is correct, but kind of vague. Is it worth it? I guess in certain situations, yes, but not overall to me.
  10. Man was fired for texting into work sick, sued and won because company policy was vague re: texting.
  11. British study
  12. Cronulla riots: Sutherland shire in Sydney, Australia – text messages were spread to incite a racist riot gatheringPeople fired: judge texting during hearings, life guard on duty, bus driver while driving, teacher for texting students
  13. Obama: sent registrants a reminder to vote with a phone number to find nearest polling stationUsed short code to spread awareness: “Fired up? Ask friends to join our movement by texting HOPE to 62262”Register on america.gov and receive speech highlightsHaiti texting campaign had raised over 5 million as of last week
  14. Teens: replacing talking; 57% see their cell phone as the key to their social life/social rank; avg. is 2,900/month for 13-17 year oldsstudy found that those who did more cell phone calling and text messaging have increased restlessness with more careless lifestyles, more consumption of stimulating beverages, difficulty in falling asleep and disrupted sleep and more susceptibility to stress and fatigueGrammar: degradation of grammar, but studies suggest texting increases literacy/ability to express thoughts; lit to txt exercise; textismsSafety: banned driving & texting; Illinois wants to ban texting and crossing crosswalkBlackberry thumb: repetitive stress injury caused by prolonged repetitive movements of texting in a small spaceSexting: about 1/3 teenagers have received or sent “sexts;” new bill – would legalize exchange between 2 13-18 year olds, but passing further would remain a felony
  15. "like waving a magic wand" you start to type by pressing the first letter of a word, and then without lifting your finger, drag it from one letter to the next until the word is finished and it appears on the screen.It's faster, easier and more accurate according to the Seattle-based company behind it - Swype. They say it lets you type up to 50 words per minute, because a) less movement is required and b) the technology has a strong autocorrect function allowing for inaccuracy.Guarantee secured data access to the user only (80 percent) Provide accessibility to personal health records (66 percent) Present opportunities to be educated anywhere in the world (66 percent) Bring users closer to global issues impacting teens' world (63 percent)Yahoo Messenger, GoogleTalk