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PR in France
- 1. PR market in France Claire Giannini Anthony Rousselle Pierre Babinet
- 2. 2007-French compagnies’ expenses in PR: 17,5 billions euro Global communication expenses: 31,8 billions euro
- 3. Targets of PR expenses
- 4. Targets of PR expenses
- 5. % of total budget
- 6. PR & employment 3000 employees 220 agencies
- 7. French PR representatives ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication
- 8. Politics and PR in France The Sarkozy strategy