2. what to expect here.
Introduction to Team
Capabilities & Examples
Understand how we work
ALL
WAYS
THINKING
3. about us
UP’s only full-service agency that is
ALL WAYS THINKING.
• Develop and execute strategic plans based
on goals
• Dig deep into the organizations we work
with to create success
• Work closely with clients throughout the
entire marketing process
Small projects to strategic planning
ALL
WAYS
THINKING
4. ALL
WAYS
THINKING
Great office in Downtown Houghton
In business locally for 8 years
11 ridiculously good-looking employees
Clients in UP, WI and MN
We love coffee, monkeys & happy hour!
5. Karyn Olsson, Chief Marketing Officer & Principal
ALL
WAYS
THINKING
Living in U.P. for 13 years.
Grew up in Detroit, worked in
New York City and Ann Arbor.
National brand experience: Disney,
Warner Bros., Walmart, Kmart, Harley
Davidson, US Post Office, many more…
Living in U.P. for 8 years.
President of Marketing Support in
Chicago for 20 years.
National brand experience: ACE, True
Value, Home Depot, Skil, Bosch, many
more…
Dave Olsson, Chief Marketing Officer & Principal
15. our approach
Measure
Marketing is more effective
when opinions and beliefs give
way to real data, measured
objectively.
No silver bullet!
Monitor sales, leads, social media,
websites, failures and successes.
ALL
WAYS
THINKING
37. Case Study =
ALL
WAYS
THINKING
OVERVEIW //
Several years ago, Keweenaw Memorial
Hospital made the transition to a regional
brand and joined the Aspirus family. We
were there for them during the transition
and there for them now.
41. Case Study =
RESULTS //
Increase market share by 8% during first two years.
ALL
WAYS
THINKING
42. Case Study =
ALL
WAYS
THINKING
OVERVEIW //
Our challenge
that appealed
audiences and
locally and in
was to create a brand
to a wide variety of
generate visibility in
Lansing.
43. Case Study =
ALL
WAYS
THINKING
TESTED BRAND CONCEPTS
AND NAMES //
Through the brand development process we
kept
the
client
involved,
including
testing and research.
We worked together to create a powerful
brand that is today recognized state-wide.
44. Case Study =
NEED IMAGES OF
PRESS RELEASES
ALL
WAYS
THINKING
PUBLIC RELATIONS &
SUCCESS STORIES //
Developed
a
regular
public
relations program that communicates
the success stories of the start-up
businesses and jobs created.
45. Case Study =
ALL
WAYS
THINKING
Helped attract 3 companies to the area.
RESULTS //
Gained state-wide brand recognition among
economic development sector.
Have the
Lansing.
attention
of
politicians
in
46. Case Study =
ALL
WAYS
THINKING
OVERVEIW //
Our challenge was to create a brand that
appealed to a wide variety of audiences
and create some visibility in Lansing.