1. Lead generation is the process of creating sales leads
which might convert into sale for the company. The
leads may come from various sources or activities, for
example, digitally via the Internet, through
calls, through advertisement and list purchase.
Companies may also rely on
referrals, telemarketers, and advertisements to
generate leads.
2. • The process of lead generation is actually very easy. An
agency develops a website or partnerships with several
websites in which they promote and advertise your product or
service.
• A consumer finds these directories or informational sites
and they are able to complete an online quote request form.
This form is submitted to the agency. The buyers information is
verified and matched to the appropriate providers. These
matched leads are then sent via email to the prospective
providers with full contact information and purchasing
requirements.
3. •The buying process has changed, and
marketers need to find new ways to reach
buyers and get heard through the
noise. Instead of finding customers with mass
advertising and email blasts, marketers must
now focus on being found and learn to build
continuous relationships with buyers.
5. • Lead generation could work for just about
any business, but most industries using this type of
marketing include insurance agencies, Web Design
and Development
Companies, education institutions, office
suppliers, and furniture stores. Trends show that lead
generation will become even more popular in the
future, especially for service
6. • B2B Lead Generation
•Marketing Trends survey
• that the company website
• conferences and tradeshows
•email marketing
• direct mail
•print advertising.
9. Not Having a Lead Generation Program
Not Looking at the Right Leads
Not Using Multiple Channels
Not Conveying Your Value
Not Nurturing Your Leads
11. Optimizing your social presence
Promote your social presence everywhere
Share useful and valuable content
Add social sharing buttons to all of your content
Find, follow and build relationships with people in your
industry
Interact with fans and followers
12. Use a Facebook ad to drive traffic to your website
Use a promoted tweet to drive traffic to your website
Link back to dedicated landing pages for conversion
Sponsor a form on another Facebook page
Create a LinkedIn ad driving to a lead generation form
Promote a strong call to action
Promote an offer
Make it visual for Pinterest pins
Advertise on relevant forums
Organize ad distribution by target personas