2. VISION AND MISSION
Vision:
To become the no one news paper
in english in TAMIL NADU by delivering
the truth, quality, business news to
delivered our customers with 100% of
your satisfaction.
Mission:
We delivered our most updated
news paper in rural and urban areas
providing with all information in and
around the world with your higher
satisfaction .
3. BUSINESS PLACES
We want to operate whole india but now we concentrated only
in TAMILNADU.
Our business places are started with twelve major cities are
following:
1Chennai
2Coimbatore
3Madurai
4Tiruchirappalli
5Salem
6Tirunelveli
7Tirupur
8Erode
9Vellore
10Thoothukudi
11Dindigul[1]
12 NAGAPPATTINAM
4. SEGMENTATION
A segmentation strategy based on life stage demographics has its
advantages. The segments are intuitive and easy to understand and
communicate. Advertisers use similar metrics in their decision-making.
Also, Cohen said, life stage segmentation “can still be insightful for the
needs-based approach to innovation.”
A consumer’s age, the presence of children living at home, and their
income are key indicators of how consumers spend their time and
money. Grouped into life stages, these segments of the population
behave similarly.
so we segment our consumers by our additionals. Now we look up
daily additionals in our news paper.
6. SEGMENTATION
MONDAY - WE PROVIDE SOME
POLITICAL NEWSES AND SOME OTHER
GOVERNMENT FINANCIAL NEWSES AND
SOME OTHER CRIME STORIES.
TUESDAY
- WE PROVIDE SOME
EDUCATION NEWS TO YOUNG STERS
WEDNESDAY – WE PROVIDE SOME
KITCHEN STRATEGIES TO HOME MAKERS.
THURSDAY - WE PROVIDE SOME
TELEVISON NEWS AND SHOPPING NEWS IN
AND AROUND THE CITY
7. SEGMENTATION
FRIDAY – WE DELIVERED SPIRITUAL
NEWS TO OUR CUSTOMERS.
SATURDAY- CHILDRENS STORIES AND
SOME
OTHER MIND GAMES TO CHILDREN.
SUNDAY – WE PROVIDE INVESMENT
IDEAS AND SOME SPIRTUAL NEWSES
AND SOME EMPLOYMENT
ADDVERTISEMENTS TO DELIVERED
CUSTOMERS.
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19. POSITIONING
Newspaper Kiosks
Newspaper businesses can establish kiosks in well-traveled areas like
shopping malls, post offices or train stations as a marketing strategy. Kiosks
can sell current copies of the newspaper, but also provide customer
services, such as subscription renewals, address changes and classified ad
sales. Marketing tactic can include selling branded goods including canvas
bags, hats or coffee cups emblazoned with the newspaper logo.
Social Networking
Newspapers can use social networking to market the energy of the newsroom
by creating accounts for individual reporters, photographers and editors to
post story developments before the story appears in the newspaper, according
to the International Newsmedia Marketing Association. Readers may become
interested in not only the story and news content, but also their newfound
ability to peek into the mysterious world of newspaper newsrooms to learn
more about how stories are researched and handled before reaching the
public. Allowing readers to post comments and questions for your newsroom
employees to respond to, boosts interactivity and creates relationships
between the public and your newspaper.
20.
21. Real Readers
“Ways to Market Your Newspaper” recommends using real
readers for in-house newspaper ads marketing the ways
local residents use their trusted newspaper. For example, a
real estate agent could be featured alongside a description of
how her recent newspaper ad helped her close additional
sales last month. Or, a father could be featured with his
children alongside a description of how the newspaper’s
event calendar helps him locate fun activities to enjoy with
his family. This marketing strategy has the appeal of being
real and readers may even develop the habit of examining
new ads to identify familiar faces.
22. Contests and Freebies
Pairing contests with free copies of the newspaper is another useful
marketing idea. Solicit current advertisers to sponsor contests for
readers, providing ample recognition of their efforts in materials
related to the contest, including contest guidelines printed in the
newspaper and their logos featured on the contest webpage of your
company site. Boost readership by soliciting essay submissions--for
example, true courtship stories around Valentine’s Day or scary story
submissions near Halloween--and then publishing the stories on
random days to encourage people to buy newspapers. Winners can
receive free subscriptions for a certain period of time.
23. Go Outside
Newspapers can market themselves by stepping outside
the business world and extending a goodwill gesture to the
community, with effects that resonate back to the office.
For example, Kim Gordon, writing for Entrepreneur.com
in an article entitled, “Fresh Ideas for Innovative
Marketing,” recommends purchasing the naming rights of
a community hiking trail. Other ideas might include
sponsoring a park bench, local beach break or scenic
viewpoint. Periodically publish a newspaper story about
your “adopted” location, such as its history or ecological
challenges.
24. SOME OTHER STRATEGY
We will give our news paper to our
customers is Rs 2.00 .
We also conduct some competition in
schools and giving prices to that students.
We also give some discount coupons and
some other free items to our customer.
We also conduct trade fare and exhibition its
helped to increase our market share.
25. CONCLUSION
We are providing all news to our customers
with high quality and low price.
We are delivered our news paper not to
maximize our wealth our main aim is
maximize our consumers knowledge.
