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MARUTI UDYOG LTD
1. Case study MARUTI UDYOG LIMITED “ Maruti’s Thinking Brains” BUSINESS ENVIRONMENT & STRATEGIC ANALYSIS AMITY BUSINESS SCHOOL 24 th March 2009
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4. Market leader in the car segment, both in terms of volume of vehicles sold and revenue earned . 18.28% of the company is owned by the Indian government, and 54.2% by Suzuki of Japan.
20. OMNI BALENO VERSA HARVEST, DIVEST, LIQUIDATE LOW LOW, UNSTABLE LOW LOW Maruti 800 ALTO Wagon R Maintain MKT DOMINANCE & LEADERSHIP LOW HIGH, STABLE LOW HIGH SX4 A Star HARVEST, DIVEST HIGH LOW, UNSTABLE, GROWING HIGH LOW SWIFT, ZEN INVEST, INTEGRATE, TAKE OVER HIGH HIGH, STABLE, GROWING HIGH HIGH Egs: STRATEGY CASH NEEDS EARNINGS GROWTH RATE MKT SHARE
21. GE matrix Harvest OMNI Harvest VERSA Selectivity/ Earnings WAGON R Low Harvest BALENO Selectivity/ Earnings SX4 Investment and growth (G) SWIFT DEZIRE Medium Selectivity/ Earnings A STAR Investment and growth (G) ALTO Investment and growth (G) SWIFT High Low Medium High Business strength - Size - Growth - Share - Position - Profitability - Margins - Tech. Position - Image - People Industry attractiveness – Size, Market Growth, Pricing, Mkt. Diversity Competitive Structure, Industry Profitability
The base of the pyramid is occupied by low price, high volume products like 800 where margins are slim. The apex of the pyramid is occupied by high priced, low volume products like Baleno. Although profits were concentrated near the top, base played a crucial role as it acted as a barrier to entry for the competitors and also insulated the profitable area near the top.
The nine cells GE Matrix are groome grouped on the basis of Low-High industry attractiveness and weak to strong business or competitive position. Zones are made each indicating different combinations that are as follows 1.The upper left corner indicate strong SBU’s i.e Swift, dezire& Alto in which the company should invest or grow with strategic decisions such as market development or expansion. 2.the diagonals cells stretching from lower left to upper-right indicate medium SBU’s in overall attractiveness that are A star,SX4 & Grand Vitara indicating hold and maintain current strategies. 3.The 3 cells in the lower right corner indicate SBU’s that are low in overall attractiveness that are baleno, omini, versa indicating retrenchment strategies of divestment and closure adopting turnaround strategies.
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