JRDK: Brand and Style Guide for our relationship. Happy Valentine's Day, my darling. About.me/Karpantschof

1. JOY RESPECT DEVOTION KINDRED SPIRITS
BRAND AND STYLE GUIDE
FEBRUARY 2014

2. WHAT WE ARE ALIKE
JRDK is more than love
JRDK is more than happiness
JRDK is more than alignment
JRDK is more than a feeling
JRDK takes relationships to the
next level. Building on years of
experience Jessica Randazza
and Daniel Karpantschof are
redefining longevity, compassion
and adoration.

3. WHAT WE ARE
JRDK is a future
JRDK a togetherness
JRDK a closeness
JRDK is fun
JRDK is integrity
JRDK is adoration
JRDK is curiosity & exploration
JRDK is learning & growing
JRDK is safety & trust
Through a revolutionary values
alignment exercise in January
2014, we managed to map out
and identify underlying values
and promises to each other.
The central focus for JRDK is the
four letters and the four core
values. This is represented
through palette and applied
values.

4. THE NAME
Jessica
Randazza
Daniel
Karpantschof
Joy
Respect
Devotion
Kindred Spirits
The couple JRDK is based on fundamental
principles of an aligned vision for the future.

5. THE JOURNEY
The idea of JRDK originated in 2012. The
original rendezvous was at Google facilitated
by Richard Demato, III.
JR and DK were in dialogue for months
before any movement on a partnership
eventually occurred.
The partnership is unique in the sense that
both JR and DK were facing challenges and
trials of their own, but together enabled each
other to move into a better future and create
a better world for everyone and each other.
A truly inspiring synergy...
“I thought I knew happiness before I
met Jessica. But she made me see
how much more value my life could
have.”
— Daniel Karpantschof
“You are the best thing that ever
happened to me.”
— Jessica Randazza

6. THE JOURNEY
JR and DK have been in sporadic, but
increasing dialogue since October 2012,
culminating in dramatic events mid 2013 and
eventually leading to JRDK, we expect 2014 to
be a particular good year for the partnership.
Important Dates
10/16 ’12 – First meeting
04/26 ’13 – First time JR tried to kiss DK
05/06 ’13 – DK tells JR that he loves her
05/31 ’13 – JRDK’s first kiss
06/02 ’13 – JRDK’s walking tour of East Village
06/20 ’13 – DK’s First Letter to JR
08/01 ’13 – JR breaks radio silence
10/19 ’13 – Green Light for JRDK
11/28 ’13 – 1st Thanksgiving together
12/23-24 ’13 – JRDK meets each other’s parents
01/14 ’14 – Facebook JRDK IPO
Development of JRDK
2013
2014

7. THE LOOK
The visual identity of JRDK comes from the
fusion of the two distinct identities of JR and
DK. With JRDK we’ve created a unique visual
experience that seeks to blend the two
identities together.
You will notice that the two distinct parts are
complimentary to each other, and each of the
two components in both parts are identical in
shape, and as such represents the unique
partnership and complimentary values of the
two.
The logo has been developed using only
Pythagorean Triangles and was designed by
Peter Lemmich. The typeface is set with Avenir
Next (meaning Next Future).
JR
DK
The Fusion
The diamond heart shows the
completeness and how well the two come
together in a holistic and predestined
manner.

8. THE LOGO
Evolution:
It took us a
while seeing
our kindred
souls.
Play and
Progression:
Joy and fun
but also
development
and alignment.
History:
Respectful
of who we
are and
where we
are from.
Heart and Diamond:
An eternal love, unbreakable,
based on devotion.

9. THE COLORS
The color palette is using four distinct colors, and
the logo is designed to work as well in
monochrome as with full color.
FULL COLOR PALETTE
“Admiring Heart” Red
HEX: F56356 // Pantone: 805
RGB: 245, 99, 86 // CMYK: 0%, 70%, 60%, 0%
“Kindred Body” Skin
HEX: F9B098 // Pantone: 162
RGB: 249, 176, 152 // CMYK: 2%, 34%, 31%, 0%
“Devoted Heaven” Blue
HEX: 1661A2 // Pantone: 315
RGB: 22, 97, 162 // CMYK: 89%, 56%, 3%, 3%
“Joyful Ocean” Indigo
HEX: 93B1DE // Pantone: 278
RGB: 147, 177, 222 // CMYK: 39%, 21%, 1%, 0%
MONOCHROMES
WHITE on RED
RED on RED
BLACK on RED
BLACK on WHITE

10. Cuddles
&
Coitus
Joy
fun, conversations,
learning, exploration,
leisure, challenges,
relaxation, wander,
enjoy each other
Future
Together
Best
Friends
Respect
consideration, honor,
admiration, civility,
deference, mindfulness
sensitivity, attention
Kindred Spirits
&
Soulmates
THE VALUES
Devotion
love, intimacy, desire,
lust, tenderness, ardor, infatuation,
yearning, caring

11. THE ENVIRONMENT
Value measurement against known competitors:
Loneliness
Anyone else
Alcohol
Online porn
NOT GOOD ENOUGH
Joy
Respect
Devotion
Kindred Spirits
JRDK
PERFECT

12. THE ASSETS
Brand Assets
Love we send into the World
Jean
Googol
Vanessa
Fractal
Peter L
Sloane
Jonas
Jason
Kenneth
JR
Shawn
Richard
DK
Miriam
Bob & Sharon
Lauren
Brand Family
Brand Acquisitions
Linda & Bjarne
Brand Affiliates
Love we receive from the World

13. TODAY
JRDK has come a long way in a short period
of time.
What remains to be discovered is whether or
not you would like to be my Valentine?
Please use the response form below.
Yes, please
Oh dear god, yes!
I wouldn’t want anything else
Send to:
JRDK /
Att.: Daniel Karpantschof
New York, New York
United States
US mail
Remember
stamps

14. JOY RESPECT DEVOTION KINDRED SPIRITS