This is a brief presentation for a PR agency which I created for BP in relation to its upcoming partnerships in Cultural Olympiad 2012. To get more insight visit: http://realmofpr.blogspot.com/
2. WhyCultural Olymiad? http://realmofpr.blogspot.com/ BP investedinthe Cultural OlympiadŁ50 mln in 2008 “From the moment the Olympic flag is handed to London, the eyes of the world will be on the UK. So I am delighted that we have the best of British Companies joining us on our journey to 2012 to deliver a truly memorable Olympic and Paralympic Games. CEO of London 2012 Sebastian Coe
3. Whereare we now? http://realmofpr.blogspot.com/ Bad reputation Filthyrich oil corporation Destroyingthe environment Greenwashingitsimage
13. Goals To improve BP’s image and brand reputation among its customers. To build strong relationships with its core internal stakeholders and activists groups. http://realmofpr.blogspot.com/
17. Objectives http://realmofpr.blogspot.com/ 1. To move away BP image from solely an oil company by generating positive media coverage related to topics on our activities during the Cultural Olympiad. 2. To build good relationships with artists, activists groups and other communities that we will deal with during the Cultural Olympiad. 3. To create new CSR activities for our stakeholders.
18. Objectives http://realmofpr.blogspot.com/ 4. To mitigate potential voices of criticism of greenwashing our image. 5. To outnumber the bad news existing in the internet about us with good news. 6. To get media coverage on what we do to restore the damaged environment. 7. To reduce the online social media communities boycotting us on the internet.
19. Timeline and budget Timeline: start four months before the London 2012 Olympic Games begins, and finish one year after the event. Budget: Ł50mln http://realmofpr.blogspot.com/
